Social Action Task 4

Beth Geldard

Product Research 1 The subject I decided to do is Racism and one of the products I decided to look at was a racism campaign webpage. The first thing I noticed was the types of colours been used which are red, black and white. These are all prominent colours they’re there to make a statement, and show contrast between each off them. I think the reason why the brand decided to go with the colour red is because of the history behind the word ‘racism’ as in the 19 century there became slavery and if not done what they were told people were attack, but where it was most popular was in Africa. Other events happened because of racism are the kkk, 9/11, Do this can represent blood, cruelty and the devil. Remembering the harsh events over the years. Black and white for peoples skin colour. The type of font being used is bold and big making it clear what the subject is about and to promote there brand. Having words in different colours to show how they may link together using ‘racism’ and ‘me’ in the colour red to show how everyone has a different culture, background, religion and skin colour. Makes you think that that if you were judging someone from the way they look or to the way they were brought up, how would you feel if someone started to comment on your beliefs. This websites allow you to be updated on the latest new keeping you up to date with how it is still going on in todays world. Providing you with video clip linking in with YouTube creating a larger circulation of somewhere you can join and be a community and fight for what you think is right. They provide both positive and negative aspect of the situation; shows that things are still being done about what is being decimation and this is a positive because people are still aware that it is still around. But the negative part is the story's being told on the pages. Provide quite a lot of images and little word making you intrigued to read more on the subjects that the are providing the public with. At the bottom of the home page gives you a verity of organisations that are supporting racism making not only there campaign known but other. Indicates that are wanting all the support they need.

Product Research 2I began to look at different advertisement on how racism can become more viral and help people change their minds on it and I found two posters that I thought creates a clear representation on how peoples minds work and how what they say before you known them hurts. For the first poster what stood out for me is choosing a white person as I feel people don’t really take consideration how it effect white people as well. The writing on his face is basically saying that you don’t judge me on what you see so why do it to other people. And how its unfair to do it on other people It create quite a negative outlook because its showing that people do not have equal rights in this day an age. Used a eye level shot, making you look in to his eyes. This may make the public feel intimidated and also ashamed to what people see. Also used a close up so you can see his facial expression and the emotion in his face which can tell a story. The colours being used a plan, different shades of warm tones remembering that everyone is natural in there own way you cant change what you see. The next poster I chose I thought this really spoke out to how people just assume the worst when they see a black person, they are stereo typing them from what they have seen not who they are. It also shouting out Google and saying that its libel and don’t believe everything it says. Go from your opinion and no one else's. By having the search bar on his mouth this can imply that maybe black don’t have the write to speck up and speck there own opinion and maybe its look upon that it does not matter. Clear logo at the top of the left hand corner on who is advertising this poster, making them more known to the public providing them with more support Colours being used are dark tones creating a negative outlook for this poster.

Product Research 3

Logos- stand up against racism, have used a bold bright orange back ground and used white to contrast with it. The colour orange suggest energy, and determination. This maybe there to encouragement the public to change their opinion and ways they look at people. White connotation create a pure, goodness and safety. I think safety plays a big part in this because it will make the word a safer place knowing people are not being judge on their skin colour. They’ve used a bold and thick font so it attacks your attention and makes you remember them three words.Purpose of this logo is there to raise awareness how racism is still around and help and do something about it, don’t just stand back. Creating a positive outlook because they are wanting to help and put a stop to it.

Product Research 4 This website has provided places for where these campaigns are getting held so you can go and joined and build in that community to stand up for racism. Providing you with facts and information's on the news. Giving you links to YouTube, twitter and Facebook. Shows that they are wanting to widen there audience enhancing young audience to get involved with what it happening in this day an age . Giving out there own merchandise, so wearing it out in public is creating a larger circulation for them . You are also able to join and donate money so the purpose it generate money and build a larger campaign to make people aware of the situation.

Product Research 5This infographic is providing the public with facts and statistics. This may attract kids to teenagers as it contains images and little information's. what good about this is how it gets straight to the point. Separating each facts so each one is a different change from the other. Using the colour green to highlight what is most interesting and significant about this part. Green symbolizes, growth, nature and safety. These all link in with racism because it is grown to what is once was, generations have change and have grown up with different culture and religions creating different perspective and it being natural to be around. Nature because people are natural you cant change what you are to please someone else. Last one is safety, it has become less violent. They are also promoting them selves' at the bottom, giving the public somewhere else to look at if needed more information on the subject.