20
Social Alchemy How to grow a community from 5 to 5,000 Vinnie Lauria Organizer of the Silicon Valley NewTech Meetup Co-Founder of Lefora.com Forum Hosting January 9, 2010
| Date post: | 27-Jan-2015 |
| Category: |
Business |
| Upload: | vinnie-lauria |
| View: | 104 times |
| Download: | 2 times |
Social AlchemyHow to grow a community from 5 to 5,000
Vinnie Lauria
Organizer of the Silicon Valley NewTech Meetup
Co-Founder of Lefora.com Forum Hosting
January 9, 2010
Silicon Valley NewTech Meetup (#svnewtech)
Started 5 people at a cafe
4,713 members
4 years
200+ startups
Photo Credit: KaiEos http://www.ezzyprint.com/
What I’ll cover
How to Start
How to Promote
How to Run
Return Value
CC photo: http://www.flickr.com/photos/boojee/4030189096/in/set-72157622462879171/
Starting - Be Passionate
CC photo: http://www.flickr.com/photos/sebastian-silva/3186056648/
Look Around
Anybody already doing this?
Is there larger interest?
Search meetup.com, craigslist, google, etc.
CC photo: http://www.flickr.com/photos/katphotos/1030473901/
Meetup.com promotes
Pick a good day
Tue / Wed for business
Thur for social
Sat / Sun for activities
CC photo: http://www.flickr.com/photos/iheartlinen/2486643075/
Promoting - Tell everybody
Post on all your profiles
Print event business cards
Goto other events
CC photo: http://www.flickr.com/photos/rhinoneal/2411842658/
Promoting - Don’ts !
CC photo: http://www.flickr.com/photos/maisonbisson/156901708/
Promote Online
Join online groups
Post on event websites
CC photo: http://www.flickr.com/photos/atomicshark/144630706/
Running - Free pizza & beer
CC photos: http://www.flickr.com/photos/giovannijl-s_photohut/459381964/http://www.flickr.com/photos/opalmirror/4066001768/
On & Off the line
Newsletters
Promotional Give-aways
LinkedIn Groups, Twitter
Meetup.com to the Rescue
RSVPs
Email Reminders
Member Profiles
Reviews & Ratings
Build Momentum
More important early on
Press for higher RSVPs
Don’t stress
Things WILL go wrong
Run with it
Have fun
CC photo: http://www.flickr.com/photos/frield/95509221/
Real Costs
Be free or not be free?
It’s an investment
Future Sponsors?
CC photo: http://www.flickr.com/photos/dborman2/3290560161/
It’s a Personal Investment
Like paying for schooling
Network, knowledge, and experience
CC photo: http://www.flickr.com/photos/alancleaver/2638883650/
Return Value
Subject Matter Expert
Iconic Figure
CC photo: http://www.flickr.com/photos/babblingdweeb/23816128/
Return Value - Social Capital
Become a connector
VIP access to high profile people
CC photo: http://www.flickr.com/photos/cobalt/20008175/
Thank You
Vinnie Lauria (@vlauria)meetup.com/svnewtech
Questions? [email protected]
Creative Commons Attribution Share Alike License
