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Social Analytics with Google Analytics

Date post: 26-Dec-2014
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Google just revamped its social reporting within Google Analytics. Here's Semetis take on web measurement evolution and the key points of the new social analytics reporting.
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Hello! My name is Nicolas
Transcript
Page 1: Social Analytics with Google Analytics

Hello! My name is Nicolas

Page 2: Social Analytics with Google Analytics

I’m a coffee geek

Page 3: Social Analytics with Google Analytics

and a little geek tout court

Page 4: Social Analytics with Google Analytics

Solvay 2005

Dedicated Research 2005

Master Bocconi 2006

Google 2007

Semetis 2009

Page 5: Social Analytics with Google Analytics

Semetis

Team of 11 people4 Solvay

3 Sciences-Po

2 ICHEC | 1 Ingé Civ | 1 Eco

Page 6: Social Analytics with Google Analytics
Page 7: Social Analytics with Google Analytics
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Internet Switch

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This was a revolution

1983

Page 11: Social Analytics with Google Analytics

From Few Data ...

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To Big Data

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Big Data...

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Accelerating

2012 60HOURS

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New jobs

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Online Marketer

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Data Visualization & Interpretation

1869 - Charles Minard

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Data Visualization & Interpretation

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Threat or Opportunity?

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Threat or Opportunity?

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Work in Progress...

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Tomorrow

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Which Perspective?

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Measuring Social

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Ecosystem

TrafficSources

Monitoring

Data collection

Decision Making

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Ecosystem

TrafficSources

Pages

Social Plugins

Conversions

Your

SocialImpact

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Goals & Economic Value

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The full story

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The full story

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Paths to Conversion

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Traffic Acquisition

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Pages

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Bridges & Networks

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Off -site Activity

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Unlocking the door

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Website Goals

Goals

Traffic Quality

Pages

Actions

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Larry Page :“ The only true failure is not attempting the audacious”

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@Facebook

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Page 40: Social Analytics with Google Analytics

Any tweet?

twitter.com/semetis


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