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Social and Digital in 2013 Predictions from Fanscape and other notable sources a Fanscape POV 2013 (c) Fanscape, All Rights Reserved
Social and Digital in 2013 Predictions from Fanscape and other notable sources !a Fanscape POV 2013 (c) Fanscape, All Rights Reserved
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!!!!!!!!!!!!!Yes, we have our point of view of what will happen in 2013, but you don’t need yet another prediction list, do you? Rather than pontificate exclusively on what we think will happen, we’ve sifted through the myriad of predictions from great minds and loud voices and distilled them down to a handful of common themes and good ideas. We think you – our friends, clients, colleagues, and even family members – should find these interesting. We tried not to use too many big words and whenever possible, added some pretty pictures. So, consider this a fun read and hopefully you’ll find a few nuggets to make you sound smart at that Vegan dinner party you committed to attend as a New Year’s resolution. !!Enjoy, !!Your Friends at Fanscape!!!!!!P.S. We’ll gladly entertain any feedback, just send it to our !CEO – [email protected]. He’s not very busy. !!!!
Overview!
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The recurring and overarching theme in this year’s predictions is connectivity. Thanks to our phones, our tablets, even our clothing, we’re always on. The result is that we’re doing more, we’re tracking more, and we expect more. We don’t need a bigger TV, rather!we need our connected !devices to see us, talk to!us, and encourage us to!keep going when we really !want to stop.!!It will take more to get us !off our couches and into the!stores, but that’s a !challenge that will be met.!!!
The Year of The Connected Me!
#1 IT’S ALL ABOUT ME… !!The 2013 TrendWatching Report calls this, “(Self) Actualized,” and says that thanks to technology, we can do so much more to make ourselves better. In their (edited) words…!
The motivation behind most all consumption can be traced to self-improvement or transformation, if not simply being ‘better’ – more successful, popular, attractive, healthier, smarter. In 2013, more consumers than ever will adopt new technologies, platforms, and experiences to identify, measure, compete and learn their way towards a better self. Welcome to the (self)-transformation economy.!!
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#1 IT’S ALL ABOUT ME… (Cont.) !
Self-Tech: !Tech-driven hyper-intensity encompassing everything from mobile self-tracking and monitoring, to social (but also self-centered) media. !!Accessible aspiration: !Online culture, social media and the long tail of celebrity have unlocked a culture of no-limits aspiration and ambition.! !Internal improvement: !They’re seeking new ways to improve, enhance, and cherish themselves and their lifestyles.!!Lifestyle maximization: !Not just in health, consumers are quantifying all sorts of lifestyle metrics from mood to location to finances and beyond.! !
Ambient technology: !Quantification relying on sensors, devices, and online platforms. !!Key development is that these are increasingly flexible, natural, and wearable. If not, almost invisible.! !Gamification of Self: !Games make us more willing to improve. !!!! Stats!
!In 1976, 25,000 people competed in marathons!
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In 2000, 353,000 competed in marathons!
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In 2011, 518,000 competed in marathons!
!7 of 10 adults wear self-trackers (weight, diet, exercise, even w/o
technology) !(Pew 2012)!
The (Self)-Transformation Economy!
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#2 THE EXPERIENCE ECONOMY!
!One thing that these product ecosystems have in common is that they don’t focus on the technology as a key differentiator anymore. Customer experience has become the only source of long-term competitive advantages, and today the main barrier to great experiences isn’t the tech. It’s business cases, company cultures, and the capabilities to deliver and orchestrate the intended experience through all touchpoints over time.“!
If the business community has learned anything in the past couple of years, it’s that you can’t rest on your laurels. If you do, someone will come and take your business. Putting the customer at the center is vital. !!
Frog Design’s Kalle Buschmann explains, “For a long time, Apple has been the poster child for the product and business development of experience-driven technology—and its success. But in the last two to three years we have seen new players, such as Square and Dropbox enter the market. As a result, established companies are being pressed to change their game. Specifically, the big ecosystem players: Google, Microsoft, and Amazon have done their homework, redesigned their websites, applications, operating systems, services, and added self-developed hardware. They all have one common goal, no matter how different their businesses: to optimize and differentiate the customer experience. In 2012 many of these efforts saw the light of day, but it will be in 2013 that the recent developments will reach their climax as customers start to respond to the new product landscape.!!
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Big data is a big topic. It was all the rage in 2012 and now that we know we can collect so much, how do we deal with it? !!Mashable’s Lance Ulanoff predicts that “in 2013, we’ll see the fruits of that data: targeted information on all channels, new discoveries that impact all walks of life based on deep data dives. We’ll have better products, sharper and more insightful predictions (on future elections, weather; basic needs like food, water, shelter and energy). We’ll also see the rise of the Data Scientist.”!!Eric Savitz from Forbes claimed, “Big data will meet social. The five richest big data sources on the Web include social graph, intent graph, consumption graph, interest graph and mobile graph. Concept of single corporate data warehouse is dead. Multiple systems will need to be tied together.”!!Expect not only more data, but more people that can actually deal with the data. We’re severely lacking in a workforce that can pro-actively determine which data to collect, translate it, and then make it actionable. In the words of Annika Jiminez at Greenplum, Data Scientists “must have very strong programming skills and foundational statistical chops and communication skills.” In other words, someone has to be able to explain how that data helps your business as if they were talking to your grandmother.!
#4 EVOLUTION OF BIG DATA!
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Mashable’s Lance Ulanoff also predicts that “in 2013, consumers will spend more time cleaning house, assuming that whatever they have posted on social media, what they consume and where they go will be public info -- unless they actively seek to keep it out of the digital domain. Perhaps 2013 will see the rise of digital-jamming tools -- software and hardware that acts a bit like “incognito mode” in Google Chrome. Not only can your own hardware not see where you are or what you’re doing, but third-party sensors are rendered unable to see you as well.”!!
#5 PRIVACY!
If you aren’t sitting with your phone in your hand, your tablet or laptop, well, on your lap, while watching Game of Thrones or Modern Family, then you are in the minority. Stop calling it the second screen, it’s your primary screen. You’re not carrying your 50” LCD around with you, are you? No, it’s your mobile device that is with you all the time, so doesn’t that make it your first screen and not second? We don’t need to belabor how mobile is changing our lives, just expect it to continue to enhance our viewing experience in 2013.!!
#6 2nd SCREEN IS 1st SCREEN!
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Remember Borders? You know, that place where you could not only buy a book, but you could also sip coffee, listen to some music, and peruse the latest Blu-rays. It was the first time you were actually encouraged to relax and do more than just buy what the retailer had to offer. !!Well, Amazon put them out of business, but that doesn’t mean we have to give up hope that it can actually be fun to walk into a store.!!Retail has to improve. The cocktail of technology, creative thinking, and the need to get out of the house will inspire someone soon to make us excited to deal with traffic and risk getting a parking ticket.!
#7 REIMAGINED RETAIL!
Look forward to interactive gesture-based kiosks, personalized shopping experiences, facial recognition, and cash transactions that don’t require change purses. And look for new forms of gamification and loyalty programs.!!!
2013 predictions a fanscape pov
Talk to any mobile expert and they’ll tell you, it’s not about the device, it’s about the mindset. You have to break yourself of thinking of mobile as a phone loaded with apps. Soon you will be the phone. Ok, before we get too sci-fi and start talking about chip implants, let’s just look at 2013 as the year we start wearing mobile devices. !
#8 WEARABLES!
From watches to shoes, from shirts to glasses, we’ll see a lot of technology stitched into the fabric of what we wear, gathering data and helping us live better lives. !!Frog Design’s Paul Pugh said this about wearables, “Devices on our bodies will multiply. Sensors, cameras, input methods, and displays will work their way into our clothing. !
They’ll listen for commands and whisper in our ears. Our environment will respond to us in new and interesting ways. The proliferation of large displays and projection technologies will relegate the small display on our phone to private or a constrained set of tasks. A new layered interaction model of touch, voice, and gesture will emerge as important as consumption: the continuous exchange of what we are doing, where we are, and who we are with. “!!
The wearable device market will be worth $1.5B by 2014, up from $800M in 2012! - [Juniper Oct., 2012]!
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An article in Forbes stated, “Promising to be the most disruptive technology since the World Wide Web, the Internet of Things is predicted to result in up to 100 billion Internet-connected objects by 2020. Relying on embedded computing and sensors, and driven by smartphone and tablet adoption, IoT in 2013 will witness an explosion of new uses by consumers and enterprises alike. The public is captivated by the vision of being able to control everything in their homes and offices, from temperature, lighting and security to using devices to brew cups of coffee, program entertainment, check health records, and conduct a myriad of other tasks. Enterprises are also beginning to embrace IoT for tracking physical assets, managing customer relationships, and creating efficiencies in business operations and supply chains.”!!!
#9 INTERNET OF THINGS!
Just what is the Internet of Things?!!“Over 50% of Internet connections are things. In 2011, there were over 15 billion things on the Web, with 50 billion+ intermittent connections. !
By 2020, there will be over 30 billion connected things, including over 200 billion with intermittent connections. Key technologies here include embedded sensors, image recognition and NFC. By 2015, in more than 70% of enterprises, a single exec will oversee all Internet connected things. Becomes the Internet of Everything.”!-Eric Savitz, Forbes!
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One of our favorites that we’re lifting straight from Trendwatching is the idea that as consumers we’re excited to buy from our home country. All those political ads back in October and November made us want to bring back jobs and innovation to the good ole USA. “The perfect storm of consumers’ ever-greater lust for NEWISM and niches, the expectation of (instantly!) getting just the right product, ongoing eco-concerns and the desire for more interesting stories will all combine with the spread of new local manufacturing technologies such as 3D-printing and make-on-demand, to trigger a resurgence in domestic manufacturing in established markets in 2013.” !!!
#10 MADE HERE… AGAIN!
HONORABLE MENTION!We couldn’t cover everything, but we’ll also be keeping an eye out for:!!• mCommerce!• Content Organization and Curation!• Education / Digital Universities!• Crowdfunding!• Same-Day-Delivery!• Google+…Yes, Google+oogle...!Yes,!Google+ !!
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About!
!Fanscape is a leading Social Media Marketing Agency with over fourteen years of experience helping clients reach and activate consumers and influencers to foster positive word-of-mouth sentiment about their products. Fanscape’s online influencer marketing experts have in-depth understanding of niche audiences and consumer behaviors and are driven to increase our clients’ brand identification, share-of-voice, and sales. !!We provide highly measurable, earned media strategies for major corporations and leading entertainment, gaming, travel, automotive, retail, and consumer packaged goods companies. Our mission is to lead the field of Social Media Marketing, keep developing innovative and creative methods of inspiring word-of-mouth conversations, foster positive sentiment for our clients, provide detailed measurement and analysis, generate the highest Return on Investment (ROI) possible and to listen, educate and activate consumers. This results in forging trusted relationships between our clients and their customers. !!For additional information, visit www.fanscape.com, our blog www.digitallyapproved.com and follow us on Facebook, Twitter, Google+, and LinkedIn. !!Contact:!Larry Weintraub!CEO, Fanscape, Inc. # # #!323.851.3267 # # #[email protected]!
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