Date post: | 05-Sep-2014 |
Category: |
Social Media |
Upload: | universalcommunication |
View: | 161 times |
Download: | 0 times |
# Social Media Breakfast
# We build brandspeople want to work for.
• Social on social media?• Trends in HR• Channels• Key points• Social needs?• Q&A
# Topics
# Social on social media?
# Employer Branding
Connected Candidates
Engaged Employees
Awareness & Recognition
Employer Brand Story
# Long-term relationship
# Engagement
# Traffic
# More candidates
# Who am I?
@Ransbottyn
# Trends in HR
1. E-Volution
2. Budget growth
3. Referral
4. Conversation Management
5. Content Marketing
6. Direct Messaging
7. Google+
# Channels
# Socialnomics
http://www.youtube.com/watch?v=zxpa4dNVd3c
http://www.medialaan.be/actualiteit/sociale-media/indruk-maken-op-je-dochter-doe-je-zo.html
# Facebook Tips
# Facebook Advertising
# Facebook Applications
# Twitter Tips
# Twitter Tips
# Twitter Tools
# LinkedIn Tips
# Company Career Page & Jobslots
# LinkedIn Advertising
# Jobpostings & Jobslots
# Inmail
# Unknowns…
# 10 Key points
# Determine your Employer Brand DNA & Story
Dominos Pizza: the storyhttps://www.youtube.com/watch?v=OhBmWxQpedI
# Determine your Employer Brand DNA & Story
Knowledge
# Choose the right social media platform
Experience
# Turn your employees into ambassadors
# Create a content plan
10%5%
10%
10%
5%5%30%
10%
5%10%
Content types
Culture(self-)identificationhumans/emotionsAuthenticityinspiringSympathybrandedactuahumorinformation
# Create a content plan
# Interaction is most important ROI
# Monitor & measure
# See comments as an opportunity
# Integrate with your website
# Make it your culture
# 10 Start today
# Social needs?
Define beginnings
Create visibility
Attract followers
Engage followers
Strengthen/ increase network
Analyse & redefine
# Step by step
Determine basics Create visibility Attract followers Engage followers Strengthen/enlarge network Analyse & redefine
Set up pages
Internal launch Monitoring & reporting
Content meetings en -plan
Internal & external campaignsStrategy, DNA & policy
1 2 3 4 5
# Our services
# Thank you & Stay in touch
Leen MartensAccount Director
Universal Communication+ 32 474 98 02 58
www.uc.be#ucww
@leenmartens1