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Social Business Innovation Summit Keynote

Date post: 14-Aug-2015
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Software is eating the world —Marc Andreessen THE AGE OF THE TRUSTED ADVISOR CLARA SHIH CEO AND FOUNDER
Transcript

Software is eating the world

—Marc Andreessen THE AGE OF THE TRUSTED ADVISOR C L A R A S H I H C E O A N D F O U N D E R

Software is eating the world

—Marc Andreessen

3

THE WORLD HAS GONE DIGITAL

87% Millennials always have their

smartphones on them

6 hours average American spends per day on social, mobile, digital

#1 Social is top Internet

activity, surpassing email

4

WE ARE EXPERIENCING EXPONENTIAL GROWTH IN INNOVATION

5

SOCIAL AND MOBILE TECHNOLOGY ARE CHANGING THE WAY WE LIVE

2005

2013

6

BIG DATA AND MACHINE LEARNING ARE TRANSFORMING WHAT (AND WHO) CAN BE AUTOMATED

7

BIG DATA AND MACHINE LEARNING ARE TRANSFORMING WHAT (AND WHO) CAN BE AUTOMATED

Surgeons Musicians Security Guards Jeopardy Champion

8

TRADITIONALLY, THE CUSTOMER JOURNEY LOOKED LIKE THIS

Limited channels, linear progression

9

CLIENTS HAD TO GO THROUGH ADVISORS TO ACCESS AND TRANSACT ON PRODUCTS

10

TODAY, THE CUSTOMER JOURNEY LOOKS LIKE THIS

Numerous, mostly digital channels, nonlinear engagement

11

ACCESS HAS BEEN DEMOCRATIZED

$60B AUM managed by

roboadvisors by end of 2015

12

NO WONDER TODAY’S ADVISORS ARE STRUGGLING. THEY HAVE BECOME OBSOLETE

OBSOLETE ADVISORS (n.):!

a) spend their time doing tasks that software algorithms can do better and faster !

!b) have not adapted to engage when and how

clients prefer!

14

There’s an explosion of opportunities... where you need to know how to relate to other people, and that’s something that we can

cultivate and encourage to a greater extent, and where humans still have a huge edge

over machines.

—Erik Brynjolfsson, Author of The Second Machine Age

BUT HOPE IS NOT LOST

15

THE AGE OF THE TRUSTED ADVISOR

•  High-Touch at Scale

•  Personalized and Personable

•  Informed by Data, Built on Relationships

16

YOU HAVE NEVER NEEDED YOUR ADVISORS MORE

In a world rich in digital information… the personal trust and relationship that still

comes by spending time with someone, has become even more valuable.

—Quentin Hardy, Deputy Tech Editor of The New York Times

17

AND YOUR ADVISORS HAVE NEVER NEEDED YOU AS THEY DO TODAY

18

YOU’VE INSPIRED A NEW VISION FOR OUR COMPANY

Video Conference

Events

SMS

Social

Mobile

Website

F2F

Email

Telephone

19

MEET THE HEARSAY ADVISOR

20

6AM 7AM 9AM 10AM 3PM

Alert: An advisor’s acquaintance, Henry, shared on Facebook that his first child was born.

Henry views 529 Savings Plan content on advisor’s website

Advisor logs into unified view. Henry is the top lead.

With predictive content engine, the Advisor emails Henry relevant, helpful info.

The email resonates with Henry, he meets with the Advisor and becomes a customer.

HOW IT COULD BE

21

6AM 7AM 9AM 10AM 3PM

Alert: An advisor’s acquaintance, Henry, shared on Facebook that his first child was born.

Henry views 529 Savings Plan content on advisor’s website

Advisor logs into unified view. Henry is the top lead.

With predictive content engine, the Advisor emails Henry relevant, helpful info.

The email resonates with Henry, he meets with the Advisor and becomes a customer.

HOW IT COULD BE MUST

22

INNOVATION ROADMAP FOR THE HEARSAY ADVISOR

HEARSAY SOCIAL

HEARSAY SMS

HEARSAY MAIL HEARSAY SITES

23

THANK YOU FOR BEING OUR PARTNER

100,000 Advisors

19 Countries deployed

95% Renewal Rate

24

THANK YOU FOR BEING OUR PARTNER

15% higher client acquisition…#1

prospecting program

24X return on investment

22% sales uplift

– Large U.S. diversified financial services company – Leading multi-line insurance firm – Fortune 500 financial services company

25

WE MUST TRANSFORM THE INDUSTRY FROM OBSOLETE TO PREDICTIVE INTELLIGENCE

Silos Corporated, Canned

Say-only

One-stop Shop Hyperlocal, Personalized Intelligent hear+say

This is just the beginning

27

In the next twenty-four months, the planet will add more computer power than it did in all

previous history.

―Erik Brynjolfsson, The Second Machine Age

One machine can do the work of fifty ordinary men. No machine can do the work of one

extraordinary man.

—Elbert Hubbard

Software is eating the world

—Marc Andreessen THANK YOU C L A R A S H I H @ C L A R A S H I H


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