Date post: | 14-Apr-2017 |
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A WaterAid case study
Magnus Slingsby, employee engagement manager
In the period 15 May to 12 June we there were…
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“Really inspiring to see my name
on the nominated list”- Ranjan Ghose, WaterAid India
“Happy to be nominated and
highly commended. It pays to be
innovative. More innovations this
year team”- John Chiokwe, WaterAid Nigeria
“My sincere congratulations for being so
inspiring. For sure it pays and it inspires also”- Aurel Clyde Rabahantra, WaterAid Madagascar
Congratulations for both nominated and
winners!! This is a turning point for all of us
to consider the good work and nominate
those inspired ones in the future!!!- Atsede Benude – WaterAid Ethiopia
“Congratulations to all the winners, and
we’re honored to have been recognized.
I could not be more proud of my super
marketing team!”- Juan Carlos Fernandez, WaterAid America
“I am honoured and speechless!
Thank you everyone.”- Abdullah Al-Muyeed, WaterAid Bangladesh
“Thank you
everyone. It’s an
honour just to be
nominated, even
better to win! Well
done to the entire
Nepal team!!”- Yael Velleman,
WaterAid UK
What has made Yammer a success
at WaterAid?
• Immediate / direct / empowering
• ‘Under the radar’
• High profile early adopter
• The Yammer mobile phone app
• Drive, clarity and championing from
internal communications (and a handful of
others)
What continues to frustrate?
• Inconsistent use
• Systems integration
• Admin / IT support responsibilities
• Analytics
• Great for some things, not so great for
others
What are we (internal communications)
doing to support the use of Yammer?
• Constant, low-key, consistent promotion
• Internal communications induction
• Network of “Yammer champions”
• Exploring further integration (new
intranet?)
• Guidance and resources
• Focus on ease of access / system integration first
• Be wary of the ‘big launch’
• Focus on the basics
• Be clear with people about how they can use it –
and how it can add value to their work
• Senior championing that is authentic and
sustained
• #FOMO
Top tips?
Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk
Seminar
30 June 2016
London
#CCinternalcomms
The internal
communicator’s
digital toolkit