20
Social Commerce Social Network + E-commerce
| Date post: | 08-Dec-2014 |
| Category: |
Design |
| Upload: | andrey-menshikov |
| View: | 1,646 times |
| Download: | 2 times |
Social CommerceSocial Network + E-commerce
Index
Inspiration
Brand
Product
Business model (target audience, workflow)
Financials
Communication strategy
Conclusion
WE
To be UNIQUEWhat do we want?
Personalize YOUR LIFE
Customize your i-phone, i-pod and laptop with
STICKERS with a unique design
by designers and artists from all around the world
Material
Easy On... Easy OffPatented 3M, easy to apply. The adhesive allows you to reposition the skin so you can easily get a perfect fit.
No ScratchesYou can defend your device with a durable anti-scratch.
Best MaterialsThe advanced 3M adhesive contains patented micro-channels that prevent air bubbles from forming and allow for easy application.
Map of e-commerce models
Taking advantage of users' social networks to sell products onlineSocial commerce is the next generation of e-commerce
The viral effect is broader in this model
dell.coma brand e-portala brand e-portal
amazon.com a retailera retailer
www.ebay.coman e-auctions sitean e-auctions site
alibaba.coma wholesale portala wholesale portal
ooshop.coman online hypermarketan online hypermarket
CustomersCreative people, Apple fans, who
want to be uniqueand customize their
Apple’s gadget
DesignersYoung graphic
designers and artists from all around the
globe to create images for
personalization of your Apple gadget
OnLime.com
ProductionPrinting stick
Delivery by Post
Designers create original design and upload it to our site and quote a price. When their design is bought by the client, we produce and deliver the order. Designers get their money according to the following scheme: quoted price – 30% (our comission)
Quick and easy way to print unique designon 3M’s material.
The cost of postal services is not included in the price of the goods and depends on the customer's location.
Business model
Market Pricing for E-Commerce Project
Item Description Cost
Setup$25,000‐50,000
(one time)
Strategy DesignSetup
Hosting, Services,Salary & Rent
Hosted solution, ModerationContent & Programming,
Salary & Rent offices
$15,000 ‐25,000(month)
$265,000‐410,000(annual)TOTAL COST
AdvertisingOur banners
published on other blogs & websites
$5,000(month)
Revenues
Cost Average Price
Laptop’s stickProduce – $3Design - $20
$35
I-phone’s stickProduce – $2Design - $15
$25
I-pod’s stickProduce – $2Design - $15
$25
$12
$8
$8
Revenues Projected sales
1,000 / month
12,000 / year
3,000 / month
36,000 / year
2,000 / month
24,000 / year
TOTAL $624,000annual
Designer promoting design of his own
Importance of Ratings and Reviews to Consumers
How important are consumer reviews when
making a purchasing decision?
Would reviews impact the
likelihood that you buy from
that site?
Do you find ratings and
reviews helpful when making a
purchase?
61% extremely or very
important
55%“Would be more
likely to buy”
63%Yes
Source: UK Consumers, Vizu.com
The customer can communicate with the designer, through social networks, to discuss design, give opinions, to associate in groups.
Social Experience Is Composed of Millions of Micro InteractionsPeople use all types of social networks to self-publish, share, connect, reconnect and establish
an array of communities. This happens both in professional and personal ways.
Promotion through Social networksWe use this way as virus effect
viral effect
OVERVIEW OF SOCIAL MEDIA CHANNELS
“Mainstream” Networks
Blogging, and “Micro blogging”
OnLime blog + E-mail newsletter Blog about: internal news / promotions, new design,theme concepts, user feedback / engagement,competitions, industry / related newsE-mailing about: monthly newsletters consisting of highlightsfrom the blog (sometimes includes exclusive content)
Tweeting about: promotion of blog posts, Blogspecificcompetitions, Asking users short questions and answering their questions in return. Use Twitter Search to monitor any mentions of OnLime: ability to respond / market
Raising personal / individual profile = value to OnLime marketing activities
Example: Design Contest
OnLime Design contest promotion Re-Tweet comments
Tweets link back to ONLIME
250+ mentions of ONLIME in an Hour
Free & Viral Marketing
Act quick! Make your own design and WIN free stickers for your i-phone, i-pod & laptop!http://onlime.com
INVOLVE USERSOnLime Support Forum Feedback on design concepts
ACKNOWLEDGE USERSOnLime Showcase = View great user’s designRe-Tweets on TwitterEngagement via blog comments
LOVE USERSEveryone loves competitionsAdd value constantly (buy 1 – get 2)Reward users
Users engagement
All channels mentioned are just channels, not a marketing strategy.
The Strategy = Social Media User Engagement & Community Building
Social Media is not (only) technology
Andrey [email protected]
