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Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

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colder ice John Lawson “The Ecommerce Guy” John Lawson [email protected] 678-400-0580
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Page 1: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

“The Ecommerce Guy”

coldericeJohn [email protected]

678-400-0580

Page 2: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

9:00 am PeSA Day 3

Page 3: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Rule#1

Don’t bore me!

Page 4: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 5: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

ME

Today’s Topic…

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coldericeJohn [email protected]

678-400-0580

Page 7: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

ME

It’s all about

Page 8: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

ME

qualified to speak about

Page 9: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

I was Time Magazine’s Person of the Year

2006

Page 10: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Learn���the���

Lingo

Page 11: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

ME Myself, I,

Mine

Page 12: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

‘ME’dia Social

Page 13: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Rule #1

Don’t Pull a Kanye

image by http://rocketraygun.deviantart.com/

Page 14: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 15: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 16: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 17: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

ME

Follow

Page 18: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 19: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

ME

Like

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coldericeJohn [email protected]

678-400-0580

by *rwpike

Page 21: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 22: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 23: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Welcome to Fantasy

IslandWelcome to Fantasy

Island

Page 24: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 25: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 26: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 27: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 28: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 29: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Let’s get one thing straight

Social is MORE valuable to vendors when people are buying and using your products than it is for them to just talk about it.

Page 30: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 31: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

ME

Pin

Page 32: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 33: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Pompaii ���

Pompeii

Page 34: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

���GoingSocial.ColderICE.com

FREE���Gift!

Page 35: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 36: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

ME

FREE

Page 37: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Raise your hand if you like offering

FREE shipping

Page 38: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

OMG!

Page 39: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 40: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

ME

Touch

Page 41: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 42: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 43: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 44: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

ME

Make

Feel Special

Page 45: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Velvet Ropes Rock!

Page 46: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 47: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 48: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 49: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Olympics London 2012

Page 50: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

ME-

The

llinials

Page 51: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 52: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

photo credit: iLounge.com

Page 53: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

15 mins of fame is DEAD

Page 54: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 55: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

ME Commerce

Page 56: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 57: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Screen Shot 2012-02-19 at 3.04.42 PM

Page 58: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 59: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 60: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

Page 61: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

TheEcommerceGroup.org

Join the conversation...

Page 62: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

And one more thing….

Page 63: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

“Our job is to figure out what

they want before they do”

Page 64: Social Commerce - The Evolution of ME by John Lawson (@ColderICE)

coldericeJohn [email protected]

678-400-0580

coldericeJohn [email protected]

678-400-0580


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