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THE PERFECT MATCHSOCIAL MEDIA & E COMMERCE

Twitter: @davidwayneikaCEO LintasBerita.com /Sr.VP Merah Putih Inc.

S O C I A L

MME

RCE

C

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SOCIAL COMMERCE

DEFINEDSubsetofEcommercethat

usesSocialMedia,onlinemediathatsupportssocial

interac,onanduser

contribu,ons,toenhance

theonlinepurchase

experience

Or in simpler definition…… (courtesy: IBM)

The concept of 

WORD OF MOUTHapplied to E

Commerce

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Is SOCIAL COMMERCE Trend?

Social Commerce is a

TRANSFORMATION

“Just like e Commerce transform Retail,

Social Media will transform E Commerce by changing people’s expectation”

Social Commerce Summit, 2010

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COMMERCE = SOCIALP2P, EngagementCommerce has always been social. People like to trade,transact with other people

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FundamentalmistakeE COMMERCE

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REWIND

Social Commerce is NOT new

1994Firsteverrecordedecommerce

transac<on.Amazon.cominvited

customerstopublishra<ngs,reviewof

productstheypurchased

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2 SOCIAL COMMERCETYpES

CONNECT  WHERE

CONSUMERSHOP

SHOP  WHERE

CONSUMERCONNECT

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CONNECT  WHERE

CONSUMERSHOP

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CONNECT  WHERE

CONSUMERSHOP

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CONNECT  WHERE

CONSUMERSHOP

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SHOP  

WHERECONSUMERCONNECT

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3STEPS

PROCESSToStartYourSocialCommerce

• Integrate Social Media into yourMarketing Campaign

• Make existing Marketing Collateral Social

• Engage with your existing customers

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6SOCIAL COMMERCE

Elementssyzygy.net/ Paul Marsden

Socialshopping

Forums &communities

Ratings &reviews

Social mediaoptimization

Recommendations & referrals

Social ads &apps

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6SOCIAL COMMERCEelements

#1Social

shopping

•  Social Media Stores"

•  Group Buying"

•  Co Browsing"

•  Group Gifting"

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6SOCIAL COMMERCEelements

#1Social

shopping

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6SOCIAL COMMERCEelements

•  Customer Reviews"

•  Expert Reviews"

•  Sponsored Reviews"

•  Customer Testimonials"

#2Ratings &

reviews

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#2Ratings &

reviews

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6SOCIAL COMMERCEelements

•  Social Bookmarking"

•  Wishlist"

•  Galleries Bookmarked"

•  GiftList"•

  Referral Programs"•  Social Recommendations"

•  iTunes"

• Amazon.com

"

#3Recommendations & referrals

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6SOCIAL COMMERCEelements

#3Recommendations & referrals

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6SOCIAL COMMERCEelements

#4

Forums &communities

•  Q & A Forums"

•  Retail Blogs"

•  Customer Communities"

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6SOCIAL COMMERCEelements

#4

Forums &communities

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6SOCIAL COMMERCEelements

•  News Feeds"

•  Twitter"

•  Facebook"

•  Deal Feeds "

•  #1 reasons customer connect"

•  Media Sharing"

•  Will It Blend? - Blendtec"

#5

Social

mediaoptimization

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6SOCIAL COMMERCEelements

#5

Social

mediaoptimization

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6SOCIAL COMMERCEelements

•  Social Ads"

•  Social Apps"

•  Shop Widgets"

#6

Social

Ads &applications

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6SOCIAL COMMERCEelements

#6

Social

Ads &applications

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6SOCIAL COMMERCE

elements

Socialshopping

Forums &communities

Ratings &reviews

Social mediaoptimization

Recommendations & referrals

Social ads &apps

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Does it make sense ?

YES

 Marketing

 Presence

  Social Psychology

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6Style of thinkingSOCIAL psychology 

1. Social Proof – “Follow The Crowd”

2. Authority – “Follow The Authority”

3. Scarcity – “Scarce Stuff is Good Stuff”

4. Liking – “Follow Those You Like”

6. Reciprocity – “Repay Favors”5. Consistency – “Be Consistent”

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The Wise man learns by

the experience of others; Afool learn by his own.DCUsing Social Intelligence tomake smart shopping decisions 

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In SOCIAL COMMERCE

3 C onnectiononversation

onversion

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C o N V E R S A T I O N

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C o N V E R S I O N

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C o N V E R S I O N

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C o N V E R S I O N

Visitors/Traffic

Transac,ons

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What it means

To :

consumers commerce usiness 

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What it means

To :business 

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What it means

To :consumers 

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Lets recap

2SOCIAL COMMERCETYpES

3 C 

6SOCIAL COMMERCEelements

Socialshopping

Forums &communities

Ratings &reviews

Socialmedia

optimization

Recommendations &

referrals

Social ads &apps

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Video material :•  IKEA Facebook Campaign"

•  DIESEL Cam – Store Campaign"

•  Leviʼs Friend Store"•  DELL – Swarm, Share, and Save"

•  Will It Blend – iPad version"

All source: Courtesy of You Tube"

More Source from this presentation: www.socialcommercetoday.com"

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@davidwayneika