27
® BlueIQ Enabling social perspectives within and beyond the Enterprise Rawn Shah Practices Lead Social Software Enablement Team IBM Software Group [email protected]
| Date post: | 06-May-2015 |
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®
BlueIQ
Enabling social perspectives within and beyond the Enterprise
Rawn Shah
Practices LeadSocial Software Enablement Team
IBM Software [email protected]
2BlueIQ
Too many concepts lumped together
3BlueIQ
People apply their own filter to these concepts
Blog
Discussion ForumLinkedIn
?
DiggWikis
4BlueIQ
Often the discussion starts around the tool they need
Discussion Forum
Digg
Wiki
?
Blog?
?
?
?
?
?
5BlueIQ
While Social Software power users argue over what to use
Discussion Forum!!
Digg
Wiki!!
?
Blog?
?
?
?
?
?
6BlueIQ
… others new to social software are still wondering what it is
?
Blog?
?
?
Digg
?
?
?
Discussion For…
Wiki!!
7BlueIQ
Even when a tool is chosen, many questions still remain
Who can contribut
e?
Blog?
Who can read?
Who is it for?
Who chooses focus?
?
Lifespan?
Wiki!!
8BlueIQ
These questions really exist independently of the tool chosen
Who can contribut
e?
Blog?
Who can read?
Who is it for?
Who chooses focus?
?
Lifespan?
________!!
9BlueIQ
These are questions about the social context
Who can contribut
e?
?
?
Who can read?
Who is it for?
Who chooses focus?
Lifespan?
10BlueIQ
Let’s take these questions and break them into
Who can contribut
e?
Blog?
?
Who can read?
Who is it for?
Who chooses focus?
Lifespan?
How do I experience this social
environment?
What are the rules for
working with others
in this environmen
t?
11BlueIQ
How do I experience this social environment?
Social Experience
12BlueIQ
Some Web 2.0 experiences are really between each user and the provider, and only slightly social
Personal
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Some are between other users and a single individual
Individual
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Some are between a defined group of users
Defined Group
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Some are between an open community of users
Community
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Some are across a mass of users… that you really don’t even need to see
Mass Collaboration
17BlueIQ
Switch gears to
Democratization of the Web
Democracy everywhere
What are the rules for working with others in this environment?
Social Rules and Governance
18BlueIQ
Centralized social governance focuses on one or more leaders who make all the decisions…
Centralized
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Delegated social governance subdivides that control and decision making
Delegated
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Republic governance moves to elected leaders who make the decisions for the rest…
Republic
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Starfish social governance defines common overall principles but each local area runs independently
Starfish
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Swarm social governance depends on a mass of individuals converging on select ideas out of many
Swarm
23BlueIQ
Bringing together social experience & social governance
Strongly-centeredExperience
Widely-sharedexperience
Centralizedgovernance
Distributedgovernance
Pairing these togetherdefines a social context
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The same technology can be used in different contexts
Strongly-centeredExperience
Widely-sharedexperience
Centralizedgovernance
Distributedgovernance
Blog
Group Blog
Group Blog
25BlueIQ
Wikis are notoriously versatile…
Strongly-centeredExperience
Widely-sharedexperience
Centralizedgovernance
Distributedgovernance
Wiki
Wiki
Wiki
Wiki
Wiki
Wiki
It is important to be clear on which context you have in mind
26BlueIQ
The reality is…
Find the context that you need first, THEN match a tool that meets it
One context may not be enough, especially with larger or more diverse organizations
If a complex mix, provide a guide for users on what you intend
Do you REALLY need it all?
User FAQs, New-to docs, Usage policies
Be flexible, adapt to users needs over time.
Be careful of large scale change
27BlueIQ
Thank you
Copy of this presentation, Questions, comments:
Email: [email protected]
Twitter: @rawn
