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Social Media and The City

What is Social Media....and Why the City Uses it.

James HammondCommunications

Coordinator

Social Media

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What Is Social Media?

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Social Media Definition

Social media is a type of online media that expedites conversation as opposed to

traditional media, which delivers content but doesn't

allow readers/viewers/listeners to participate in the creation or development of the content.

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Is Social Media a Fad?

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Social Media Videohttp://www.youtube.com/watch?

v=lFZ0z5Fm-Ng

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Still think it’s a fad?

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How East Point Uses Social Media

Showcase Success Stories that might otherwise go unnoticedPromoting events and meetings

Reputation Management/Crisis CommunicationSharing pictures and video

Communicating Utility Outages and repairsPosting Employment Opportunities

Ways Social Media Can Help East

Point1. From “Trying to Sell” to “Making Connections”

Release fewer “official statements” and more personal ones that help you make a connection to your customers and audience.

2. From “Large Campaigns” to “Small Acts”Instead of only relying on big campaigns, make authentic, helpful

relationships and communication the new campaign3. From “Controlling Our Image” to “Being Ourselves”

Forget the unified company image, give staff the freedom to be themselves, and trust that the relationships that they build will help

the company in the long run.4. From “Hard to Reach” to “Available Everywhere”

Rather than expect customers to communicate through your chosen means, allow them to do so through their chosen means.

Facebook-Fan Page

Allows for Mini-press Releases to

residentsAllows to post

information about events

Refers people back to

Eastpointcity.orgEast Point Fan

Page

TwitterAllows for on the go

information for residents

Most twitter users are out and aboutPerfect for updates

on events and construction updates

Athens-Clarke County

East Point Twitter

Coming soonto East Point

-Youtube- Vimeo

-LinkedIn

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How You Can Help Us

-Contact us when you have an event announcement

-Be an advocate for residents to follow the city on Facebook and

Twitter-www.facebook.com/cityofeastpoint-www.twitter.com/cityofeastpoint13

QuestionsAnd

Answers

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