Date post: | 06-May-2015 |
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Social Film Marketing & Distribution
http://www.filmtiki.comhttp://www.twitter.com/filmtiki http://www.facebook.com/filmtiki
[email protected]://gumpelmaier.net
http://www.twitter.com/gumpelmaier
1/18
An introduction by Wolfgang Gumpelmaier
Wolfgang Gumpelmaier - Social Film Marketing & Distribution
Platform for Filmmakers and Filmlovers
Founded by Iris Lamprecht in 2008
Launch: January 2009
Re-Launch: August 2010
Online Film Marketing and Distribution
Stategic Consulting etc.
http://www.filmtiki.comhttp://www.twitter.com/filmtiki http://www.facebook.com/filmtiki
http://gumpelmaier.nethttp://www.twitter.com/gumpelmaier
Wolfgang Gumpelmaier - Social Film Marketing & Distribution
www.filmtiki.com
Source: www.filmtiki.com
2/18
Chris Anderson:
„When consumers are offered infinite choice, the true shape of
demand is revealed.“
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Wolfgang Gumpelmaier - Social Film Marketing & Distribution
The Long Tail
Source: The Long Tail
3/18
Social Media Revolution:
„Social Media is a fundamental shift
in the way we communicate!“
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Wolfgang Gumpelmaier - Social Film Marketing & Distribution
What is Social Media?
Source: The Conversation Prism
4/18
Social Media has overtaken porn as the #1 activity on the Web
78% of consumers trust peer recommendation
82% spent time spent in social networks
70% of 18 to 34-year-olds have watched TV on the Web
25% of Americans said they watched a short video on their phone
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Wolfgang Gumpelmaier - Social Film Marketing & Distribution
Social Media – The Facts
Source: Social Media Count
5/18
500 million users 50% log on daily Average: 130 friends Average: connected to
80 community pages, groups and events
Fastet growing segment: 55-65 y.
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Wolfgang Gumpelmaier - Social Film Marketing & Distribution
Facebook & Twitter
175 million users
40% tweet about products and services
Mainly used by older adults
80% of Twitter usage with mobile devices
35 million Tweets per day
More than 30 billion pieces of content per month
About 70% outside the US
A Fifth of Spain is in Facebook
6/18
http://www.filmtiki.comhttp://www.twitter.com/filmtiki http://www.facebook.com/filmtiki
http://gumpelmaier.nethttp://www.twitter.com/gumpelmaier
Wolfgang Gumpelmaier - Social Film Marketing & Distribution
YouTube & Online Video
Launched in 2005 2nd largest search
engine 24 hours video uploads
per minute 2 billions views every
day 51% visit YouTube at
least once per week Ages: 18 to 55 years
One in four Internet-Users consumes movies, series or TV-content
69% of American adults watch or download online videos
Penetration in USA, UK, France, Germany and Canada: over 80%
35.9 million households chose to rent a new release via traditional methods
26% of US consumers watch TV programming online more than once a week
7/18
Window-System Theatrical DVD Pay-TV Free-to-air-TV
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Wolfgang Gumpelmaier - Social Film Marketing & Distribution
On the one hand...
Source: Netzpiloten
8/18
Home Entertainment
Mobile Devices
Hybrid Distribution
Online TV, VoD, p2p
Broadband
3D and Digital Cinema
Gaming Consoles and Set-Top
Crowdsourcing and Crowdfunding
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Wolfgang Gumpelmaier - Social Film Marketing & Distribution
On the other hand...
Source: Faceparty by RichardAM
9/18
People consume films whenever, however, whereever they want!
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Wolfgang Gumpelmaier - Social Film Marketing & Distribution
Face the facts!
10/18
Filmproduction
Filmfinancing
Filmmarketing
Filmdistribution
http://www.filmtiki.comhttp://www.twitter.com/filmtiki http://www.facebook.com/filmtiki
http://gumpelmaier.nethttp://www.twitter.com/gumpelmaier
Wolfgang Gumpelmaier - Social Film Marketing & Distribution
How can I use it?
11/18
We are the strange
Iron Sky
The cosmonaut
etc.
http://www.filmtiki.comhttp://www.twitter.com/filmtiki http://www.facebook.com/filmtiki
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Wolfgang Gumpelmaier - Social Film Marketing & Distribution
A few examples...
Video: Iron Sky Teaser
Source: Iron Sky
12/18
The Age of Stupid
Buy a credit
The Good Life
Tilt: the movie
Love like hers
etc.
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Wolfgang Gumpelmaier - Social Film Marketing & Distribution
A few examples...
Video: Buy a credit
Source: The Good Life
13/18
Bored to death
Tag und Nacht
Walking Cinema
Filmschaffende Österreich
Unerhört! Music Film Festival
etc.
http://www.filmtiki.comhttp://www.twitter.com/filmtiki http://www.facebook.com/filmtiki
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Wolfgang Gumpelmaier - Social Film Marketing & Distribution
A few examples...
Source: Facebook
14/18
The Yes Men Fix The World
Nasty old people
INK
Mission X
Rage
etc.
http://www.filmtiki.comhttp://www.twitter.com/filmtiki http://www.facebook.com/filmtiki
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Wolfgang Gumpelmaier - Social Film Marketing & Distribution
A few examples...
Source: VODO
15/18
Find your audience Learn (from) Social Media Learn from others Plan your campaign Start small, then grow your
activites Don‘t expect too much Be active Be creative Monitor your activities Stay up to date
http://www.filmtiki.comhttp://www.twitter.com/filmtiki http://www.facebook.com/filmtiki
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Wolfgang Gumpelmaier - Social Film Marketing & Distribution
Some Tips...
Source: MySiteWay.com
16/18
filmtiki
The Long Tail
The Conversation Prism
Social Media on Wikipedia
Social Media Count
Videonutzung im Internet
YouTube & Co.
Facebook mit Links
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Wolfgang Gumpelmaier - Social Film Marketing & Distribution
12 Social Media Tipps für Kleinunternehmer und Existenzgründer
Social Media in Spain
Icons: Social Media Mini Icon Pack, Iconspedia
Video: Social Media Revolution
Links
17/18
http://www.filmtiki.comhttp://www.twitter.com/filmtiki http://www.facebook.com/filmtiki
http://gumpelmaier.nethttp://www.twitter.com/gumpelmaier
Wolfgang Gumpelmaier - Social Film Marketing & Distribution
Thank you for your attention!
eMail: [email protected]
Web: http://gumpelmaier.net
Twitter: http://www.twitter.com/gumpelmaier
Facebook: http://www.facebook.com/socialfilmmarketing
Slides: http://www.slideshare.net/gumpelmaier
18/18