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SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice,...

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Tara C. Smith Associate Professor College of Public Health SOCIAL MEDIA FOR NETWORKING AND SCHOLARSHIP
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Page 1: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand

Tara C. Smith

Associate Professor

College of Public Health

SOCIAL MEDIA FOR

NETWORKING AND

SCHOLARSHIP

Page 2: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand

WHY SOCIAL MEDIA?

Networking, collaboration,

advice, mentoring,

commiseration, finding cool

research & people

Publicize your work & brand

yourself

Page 3: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand

http://www.cdc.gov/socialmedia/tools/guidelines/pdf/socialmediatoolkit_bm.pdf

A TOUR OF SOCIAL MEDIA

Page 4: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand

BLOGS

Any kind of personal “web log”. Free at Blogger

(Google-owned), WordPress, more. Typically

allow comments on posts.

Page 5: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand

BLOGGING

Free sites: Blogger, Wordpress, Weebly

Page 6: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand

BLOGGING

Page 7: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand
Page 8: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand

FACEBOOK

Over 1 billion active users; “Friends” (bidirectional

info) and “Pages” (typically unidirectional)

Page 9: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand
Page 10: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand
Page 11: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand
Page 12: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand
Page 13: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand

TWITTER

Page 14: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand

TWITTER

“Microblogging” site; no more than 140 characters

allowed per “tweet.” “Followers” instead of “friends”

500 million active users; 340 million tweets per day

Page 15: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand
Page 16: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand
Page 17: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand

NETWORKING: HASHTAGS

#ecrchat (early career resources)

#HigherEd

#pubHT (public health talk)

#STEM

#IamScience

#meded

#hcsm (health care social media)

#digitalhealth

Regular #words, conferences (#ASM2012)

Page 18: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand

GENERAL ADVICE/QUESTIONS

Page 19: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand

GOOGLE PLUS

“Google’s Facebook”—150 million active users,

“circle” people instead of “friend” or “follow.”

“Hangouts” and “chats”

Page 20: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand

LINKEDIN

More “professional” social networking, 175

million members

Page 21: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand

YOUTUBE User-generated video content; over 3 billion hours of

video are watched every month. Google-owned.

Page 22: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand

INSTAGRAM

Picture/short video sharing site

Over 100 million users; ~2 years old

Page 23: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand

WHAT DO THEY HAVE IN COMMON?

Allow for dialogue—commenting,

response, interaction

Page 24: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand

WHY SOCIAL MEDIA?

Continuing education

Good way to filter literature & contacts

by following relevant sites/people on

Twitter, Facebook, LinkedIn etc.

Branding

What will students or potential

colleagues find when they Google you?

Page 25: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand

YOU JUST NEVER KNOW

Page 26: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand
Page 27: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand
Page 28: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand
Page 29: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand

New collaborations Funding?

Page 30: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand
Page 31: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand
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Page 34: SOCIAL FOR NETWORKING AND SCHOLARSHIP · WHY SOCIAL MEDIA? Networking, collaboration, advice, mentoring, commiseration, finding cool research & people Publicize your work & brand

LINKS

http://blogs.scientificamerican.com/science-sushi/2011/09/27/social-media-

for-scientists-part-1-its-our-job/

http://www.biolbull.org/content/222/2/85.full

http://www.asmcue.org/documents/ASMCUE2011.pdf

http://www.biodiversityinfocus.com/blog/2012/01/02/twitter-for-scientists-

and-why-you-should-try-it-scienceshare/

http://chronicle.com/blogPost/How-to-Start-Tweeting/26065/

http://academhack.outsidethetext.com/home/2008/twitter-for-academia/

http://www.zelnio.org/wp-content/uploads/2011/11/2012-Thaler-et-al-

Digital-Environmentalism-2012-preprint.pdf

http://www.usnews.com/education/articles/2010/08/16/twitter-goes-to-

college-

https://twitter.com/i/#!/sciencebase/scientwitters/members

http://medcitynews.com/2012/02/15-healthcare-twitter-hashtags-you-

should-follow/


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