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The 2017 Social Network Image & Video Size Guide Smart Social Content Too much text. An awkward crop. The wrong file size. All kinds of minor mishaps can make your great content appear less than great on social channels. Keep this reference guide on hand to create smart social content for any channel. Mobile Cover Photo Area 563 Centered Displays as 160x160 Cover Photo 828x315 Shared Link 1200x628 Profile Photo ≥180x180 Shared Image 1200x900 Facebook Video Specs: Aspect Ratio: 16:9 or 9:16 H.264 video compression, high-profile preferred Text: 90 characters File size: Up to 4GB max Button Overlap 28 High Profile Photo Overlap 168w x139h Facebook Plan to promote? images must contain <20% text. This tool can help you check Native video autoplays in News Feed. use the first few seconds to capture attention this is what 20% TEXT looks like App / Tab Thumbnail 111x74 For best quality, use PNGs. especially when images include text Animated GIFs 3mb max. size promoted 5mb mobile max. size 15mb web max. size Header Photo 1500x500 Profile Photo 400x400 Website Card 800x320 3mb max. Lead Gen Card 800x200 3mb max. Timeline Photo Preview 506x253 Aspect Ratios Desktop: 2:1 if you want your entire image to be visible in the Tweet preview, or 1:1; minimum width of 600 pixels Mobile: 16:9; minimum size 600 X 335 pixels For both, image file size max is 15mb organic & 3mb promoted Native Video ≤140 Sec Desktop: MP4 video format with H264 format with AAC audio. You can upload videos up to 512mb, however you will be prompted to edit videos to 2 minutes and 20 seconds or less in length. Mobile apps, MP4 and MOV video formats. Share up to 1 GIF per tweet & tag unlimited people in each photo. Twier Avoid key details in the lower leſt quadrant of your header photo. profile overlap varies with browser window width Cover Image 1080x608 Profile Photo 250x250 Shared Video ≥506x284 Max Length: 15 min. Shared Link Thumbnail 150x150 Shared Image 506 Wide Shared Link Large 886 Wide Connect your YouTube account to share longer videos. Share large media for best display. with responsive design, sometimes bigger is better Animated GIFs Autoplays Google+ Shared Link Small 426 Wide Links that include larger photos will display as full-width previews. Photo 1080x1080 no longer limited to square Profile Picture 110x110 Photo Thumbnails 161x161 Stories 750x1334 100kb size limit 15 sec. max. Add a link to your bio to drive traffic to a site. there are no hyperlinks allowed in comments Shared Video 1080 width height is variable 15M max. size 3 - 60 sec. length Instagram Board Cover Image 214x100 Profile Picture 180x180 Expanded Pin Max. 736 x any height 1128 height is ideal 2061 max. for mobile Promoted Video Promoted video moves as users scroll and can be expanded to a new tab with relevant products featured. Board Thumbnail 222x150 large 55x55 small Pin Preview 238 Wide Pinterest Multimedia like YouTube, Vimeo, and GIFs will play in expanded view. Profile picture 400x400 200x200 min. Banner Image 1850x200 in beta as of Jan. 2017 Blog Post Image Status Update Image 698x400 Square Logo 400x400 Cover Image 1536x768 Shared Image 350 Wide Shared Link 180x110 YouTube, Vimeo, and SlideShare will play in expanded view. LinkedIn Channel Art on TV 2560x1440 Channel Art on Tablet 1855x423 Channel Icon 800x800 Video Title 100 Characters Video Description 5,000 Characters Video 16:9 Max. Resolution: 2160p Max. Length: 11 hrs. Max. File Size: 128GB Channel Art on Desktop 1546x423 2560x423 max. Video Thumbnail 1280x720 4:23 YouTube 4:23 Keep text and logos to centered 1546x423. display varies across devices Image Post ≤10MB View up to 500x750 Profile Picture 128x128 Dashboard View Shows in feed 500x750 1280x1920 max. Upload up to 10 photos or GIFs in a single photoset. Native Video ≤100MB/day Autoplay & loops Shared Video YouTube, Instagram + more Animated GIFs ≤1MB Max. width 540 Tumblr Image 1-10 sec. Geofilter 1080x1920 under 300mb .PNG file format w/ transparent background Stories Viewable up to: 24 hrs. Video ≤10 sec. Use Stories to share multiple video and photo Snaps with followers. Add captions, drawings, and filters with in-app editing features. Snapchat Geofilters are location-based overlays that users can apply to their Snaps. Personal on-demand Geofilters are used to celebrate birthdays and other events. These don’t include branding or logos and don’t promote a business. Business on-demand Geofilters promte a business and must meet certain guidelines. Make it even easier. Great visual content is an essential element of smart social. The Image Studio in the Spredfast marketing solution allows users to automatically edit and optimize images across every major social network. Smart marketers use Spredfast to create great social content. See how at Spredfast.com/social-marketing-solutions this document last updated Jan. 2017
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