Date post: | 16-Aug-2015 |
Category: |
Social Media |
Upload: | social-media-camp |
View: | 24 times |
Download: | 0 times |
What you’ll learn:
There’s no secret recipe for success on social media.It takes knowledge, strategy & discipline.
By the end of this session, you’ll know:
1. How to use social media to build your business- without spending long hours
2. The exact, hands on, proven tactics the experts use to deliver measurable returns
3. The step-by-step, take home to-do’s that will help to translate these concepts into daily action
#socialin17 www.socialin17.com
What we’ll cover
● A refresher: marketing 101
● The differences between social & traditional media
● 7 common pitfalls & how to avoid them
● Do’s and dont’s
● Growing your network
● What to post
● Automated tools
● Setting up your profiles
● Executing- in 17 minutes a day - Question period.
Get your free copy of this presentation:
socialin17.com
#socialin17 www.socialin17.com
Marketing 101: A refresher
Social media is not a marketing strategy, it is part of your marketing strategy.
The 4p’s of marketing:
● The right product● In the right place ● At the right price ● In front of the right people
Reference Book: Duct Tape Marketing by John Jantsch
Sales funnel overview:
● Awareness● Interest ● Consideration● Intent● Evaluation ● Purchase
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Differences between traditional and social media
What are some examples of traditional media?Yellow book ad, newspaper ad, radio ad, billboard...
Characteristics of traditional media: ● Polished, approved & proofed● One way communication● Sales tools
Characteristics of social media: ● Real time communication● Two way conversation● Networking tools
What’s different: ● Shift in consumer behavior● Participation is two way● Think networking not sales
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Social media sites are
NETWORKING tools NOT
sales toolsTweet this now!
#socialin17 www.socialin17.com
Be a part of the conversation.
Your customers are social creatures,we make sure you speak their language.7 common pitfallsof social media marketing
Overwhelm is just the beginning...
The 7 common pitfalls of marketing yourself on social media
How many any of these common pitfalls do you recognize?
1. Overwhelm2. Denial3. Overcommitment4. Inconsistency5. Personal vs. professional6. Wasted time7. No interaction = No leads
#socialin17 www.socialin17.com
Do’s & Dont’s
Don’t:
1. Start without a strategy2. Be inconsistent3. Be rude4. Make it all about you5. Only use automated tools
Do:
1. Start with a strategy2. Be consistent3. Champion others4. Give to get5. Integrate your web properties6. Brand your accounts7. Use multimedia8. Have fun9. Be yourself
10. Start
#socialin17 www.socialin17.com
Practice Time!
Integrating online and offline networking powerfully boosts community building.
Let’s do it!
1. Turn to the person on your right
2. Introduce yourself
3. Add them on a social network you share
4. Post an update mentioning your new friend
BONUS: Take and post a photo of you both, with the hashtags #smcamp #socialin17
Grow your network.
Think BigImplement these tips regularly for steady growth:
● Import email contacts
● Give to get: emotional bank account
● Go viral
● Pay for it
● Add people you may know
● Network in online groups
● Hit list
#socialin17 www.socialin17.com
What to postRemember to be social:● Entertain● Inform● Inspire
Types of content to focus on:● Videos● Images● Infographics
Curation is the act of sharing other people’s content
Creation is making your own.
Why create content?● Thought leadership● More traffic to your website● Search engine juice
Search optimize your content:
● Hashtags● Keywords
#socialin17 www.socialin17.com
Automating tools
Best practice- don’t ONLY automate
Great automating tools:
● Hootesuite
● IFTTT
● Buffer
On the go?
Download the mobile apps for each social account toconnect throughout the day.
#socialin17 www.socialin17.com
What you need to get started:
● An email address you can access 5 years from now
● A digital copy of your logo
● A “picture day” style headshot
● Background image
● Your Unique Selling Proposition/Elevator Pitch
● Target Keywords & Hashtags
Setting up
Your profiles should be:
● Complete● Consistent● Compelling● Integrated with your
other web properties
#socialin17 www.socialin17.com
Executing in just17 minutes a dayWeekdays:● Touch 3-5 contacts in your newsfeed ● Share a post from your hit list ● Add people you’ve met in person● Acknowledge comments● Answer questionsOne day a week:● Measure last week’s posts● Schedule posts for the week ● Add industry leaders/strategic alliances● Leave a comment in a group● Add “people you may know”
Set a timer to stay focused and accountable.
One day a month:● Import email contacts● Update hit list
Remember:
● Social media is a networking tool● Give to get● Use my phone to make real time
engagement easy for me● Integrate online & offline life
#socialin17 www.socialin17.com
I’ve got you covered
You can ask me questions about:
● Strategy● Site● Search ● Social● Mobile● Email ● Video
Don’t forget!
Get your free copy of this presentation in ebook format at:
socialin17.com
#socialin17 www.socialin17.com