Description:
Imagine you’re an organization with global ambitions to expand your presence from 13 to 35 countries quickly and cost effectively. In these new markets, consumers already have varying levels of interest, engagement, and product knowledge, so how do you prioritize your launch list of markets and languages to ensure the highest chance of success? Is it possible to convert information from consumers’ online conversations about your products, which are happening in a multitude of languages, to valuable, data-driven and actionable insight?