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SOCIAL JOURNALIST
Journalist Seminar in Turku Nov 26, 2010Marko Sykkö, Promener Oy
Marko Sykkö
11 years in communications and media business
Own company Promener Ltd. established 2006: Change Communications and Social Media Consultancy
Nokia Corp., project communications, internal social media since 2006
BACKGROUND
FROM BROADCASTING
TO DIALOGUE
THE DEVELOPMENT OF MEDIA
Mashable/Tech 9.9.2010
THE EVOLUTION OF NEWSPAPER
PaperDigital
aamulehti.fi
blogsFacebook
Newsby
Readers
THE EVOLUTION OF NEWS
+SocialMedia =
Services
Culture
- Be open- Participate- Discuss- Share
BASIC FEATURES
Commenting
Liking
Sharing a link
Rating
Tagging
Automatic Recommendations
Social media ≠ media
TV
print radio letter
email web
PR
event
social
THE DEVELOPMENT OF SOCIAL MEDIA
Michelle Golden http://www.slideshare.net/goldenm/social-media-timeline
JOURNALISM AND SOCIAL MEDIA
INEVITABLE RENEWAL OF JOURNALISM?
ALONE VS TOGETHER
THE PULSE OF THE WORLD
MEDIA CREDIBILITY
OPINION LEADER
SNACK SIZE SOCIETY
PROSUMERISM
ISSUU
OHMYNEWS
IPAD
Media Development
Several magazines in Finnish
WIKILEAKS
Is government ready for openness?
WHAT GOES VIRAL?
EXAMPLES
CROWDSOURCING
http://en.wikipedia.org/wiki/File:Crowdsourcing_process2.jpg
Collective Intelligence
http://www.flickr.com/photos/toasty/4440506908/sizes/o/
OPEN STORY
Kuva: Tuija Aalto
Kuva: Tuija Aalto
TODAY’S FOLKLORE
ETHICS
NEDA
THE NEWS SOURCES?
JOURNEY OF A TWEET
R.I.P. MALCOLM MCLAREN
Klo 22.21Klo 22.20
Klo 22.53
Klo 22.31
Klo 22.54
Klo 21.33
Klo 22.41
Precision Newscast
©opyright
Utilizing readers in journalistic process
All the info in Google Docs
Resignations in Google Docs
It is error alone which needs the support of government. Truth can stand by itself.
Thomas Jefferson,1787
http
://in
stag
r.am
/p/s
y4/
THE MEDIA REVOLUTION