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Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J
policy, partnerships and politicsMary Kelly, Equity Director, Queensland University of Technology
14/03/2014
Social Justice and Universities:
DASA-funded project 2008 – 2012Findings:
• There is an important role for generic preparatory programs as pathways to tertiary study
• ATP/ESS appear to be suited to low income participants, who are very satisfied with their program and teachers
• Students have a positive attitude towards learning and are highly motivated to do well
• There’s no significant predictor of success by age, gender or equity group
• While generally well-prepared, the transition-to-uni experience is stressful
• About 50% of all starters successfully complete; about 50% of completers enrol in tertiary study
• Provision of tertiary prep programs across Qld is variable and hard to find
• More careers counselling and pathways advice is needed state-wide.
Since 2012...• The Network continues…
• Activities supporting learners continue
• Attempts to influence public policy esp. with VET and the Cert IV ATP: Three meetings with senior State decision-makers Submission to the VET review and implementation
process Lobbying to preserve the affordability of the Cert IV Contributed to the Qld Consortium’s state-wide
careers advice plan – submission unsuccessful in HEPPP round 2
• Cert IV ATP re-accreditation protracted; school/college closure proposals (DETE); TAFE review implemented.
Network Outcomes
• Community of practice• Exchange of ideas; problem-solving• Access to data• Professional development• Community awareness-raising• Resource development – website, video, booklet.
Public Policy Challenges
• Shifted from pro-active advocacy for improvements to trying to save the furniture
• Project recommendations are still needed, but now affordability and scale of public provision are the major issues
• Awaiting a final decision on the Cert IV.
Queensland Consortium:
Widening Tertiary Participation
8 Universities + State Education Minister/Dept
Collaborative approach to
stimulate interest in tertiary study
MoU to agree strategic intent via a federated model
6 ‘Widening Participation’
Projects
Vast geographic ‘footprint’ -
1,852,642 km2.
Little unmet demand – not enough in the pipeline
Gaps and duplication of effort Scale of effort required –
too much to do alone Useful for both LSES and
growth aspirations If successful, all HEIs benefit HEPPP funding – an incentive
to collaborate Alignment of social justice
initiatives – an opportune moment
Why?
Focus, scope and scale – achieved through consensus
Stimulating demand for all forms of tertiary study Not promoting an individual institution Working with the uninterested – from 10 years of age Taking all issues into account – awareness; aspiration; achievement;
affordability; access Focus on activities which unis are best-placed to provide Partnership-based and long-term
Schools Outreach (Project 1/6) In 2012, over 300 schools engaged (90,000 students enrolled in Yr 6-12) In 2013/14 over 500 schools will be targeted (110,000 students)
Indigenous Engagement (Project 2/6): 12% Indigenous enrolment Queensland Indigenous population over 160,000 (3.5% of population)
Focus
Scope & Scale
Clarifying the problem
What people say about why they don’t want to go
to uni
The nature of the issues at play
The nature of the change process
The nature of the outreach required
The uni-specific role in that outreach
Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J
Traditional Marketing / Recruitment
Widening Participation Outreach
Primarily competitive Primarily collaborative
Material or activities primarily designed to promote an individual institution and maximise enrolments at that institution
Material or activities primarily designed to promote post-school study or university study in general
Focused on an audience who is presumed to already aspire to university study, and who are deciding which institution / course to choose
Focused on an audience that is not presumed to already aspire to university study or any form of post-school study; and who may experience real (and imagined) barriers to access
Tries to influence the choice of university by emphasising the unique or superior characteristics of the institution
Tries to influence the life choices of the audience through myth-busting, encouragement, inspiration (e.g.: role models), and practical assistance (scholarships / bridging programs, etc.)
Focuses on a single choice Focuses on an aspiration-building journey which has steps and stages over time, and is different for each cohort
Core messaging:“Choose this university, now”
Core messaging: “Any university, any time” OR“Post-school study is a good thing”
Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J
Demystification experiences
for first-in-family
Encouragement / inspiration
through role models,
awards / prizes
Value-adding to learning and achievement
especially with discipline
connections
Alternative pathways for
admissions and scholarships
Awareness
Aspiration
Affordability
Achievement
Access
Program coherence
Program Impact
Program sustainability
Build robust relationships – internally & externally Practical, pragmatic project management Embedded programs over stand-alone Build capacity – individuals; partners; communities Create tools & resources Evidence of effectiveness; visibility Pursue additional/alternative funding sources Prepare contingency plan/s
• Individual and all-uni approaches
• Individual experiences/activities (local)
evaluated
• Joint data-tracking – agreed parameters
• Uniform data collection for on-campus
activities
• Joint research
Simple governance Regular reporting Strategies, problems, solutions shared ‘Community of practice’ seminars
Task EPHEA? Issues
Public policy (Govt) Yes – speak as one on the big issues
•Vision•Allies•Opportunism, timing, exploitable moments
Policy implementation (Dept)
Yes – provide advice to bureaucrats
•Bureaucrats – consultative?•Role of Minister’s office•Public vs private commentary
Local implementation (University and partnerships)
Yes - be part of the feedback loop/s.
•Intra-institutional p’ships•Inter-institutional p’ships•Inter-sectoral p’ships•Community engagement
Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J
Looking forward…
20 years of bi-partisan support for equity
Gonski?
STEM?
Demand-driven review / audit / budget?
Curtin University is a trademark of Curtin University of TechnologyCRICOS Provider Code 00301J
The most important partnership of all
Policy-makers and bureaucrats
Practitioners
Researchers
NCSEHE is at the core of this dialogue and partnership