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Social Listening Strategy How listening to social media conversations can inform your business strategy and more Kathleen Fetters Head of Digital Intelligence & Analytics September 26, 2017
Social Listening StrategyHow listening to social media conversations can
inform your business strategy and more
Kathleen FettersHead of Digital Intelligence & Analytics
September 26, 2017
What are we going to cover?
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• The fundamentals of a social listening program
• Listening insights that have meaningful impact on the business
• Reporting on what is of value!
Listening starts in-house
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Who is talking about First Republic Bank, what are they saying and what is the impact?
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What are we listening for?• First Republic• Gradifi• Competitors• Products• Finance industry• Adjunct events / news• Masquerading / brand infringement• Reputational risk• Research / vetting• Security - physical, corporate, cyber • Anything that impacts the business
Social media is like a box of chocolates.....
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“There is gold in them thar social media hills!”
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Just when you think it is safe.....
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Social media listening is not for the faint of heart!
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Building a strong social listening program relies heavily on building a strong internal network
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Reporting “faster than a speeding bullet”
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Tips for effective listening
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• Know what the goals and objectives of your business are
• Be flexible
• Little things sometimes are THE BIG things
• Be flexible
• Establish partnerships outside of your functional group
• Be flexible
• Report on what matters – know your audience
• Be flexible
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Have questions? Let me open up my “Lessons Learned Files”
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For more information contact:Kathleen FettersHead of Digital Intelligence and [email protected] (415) 834-7210@nazamova
It’s a privilege to serve you.
Appendix
IMAGE SOURCE INDEX
Slide 2 Teacher - https://s-media-cache-ak0.pinimg.com/564x/3b/f0/5f/3bf05f1a9ba7fded75490916b2bb3d8a.jpg
Slide 3 Listening -https://www.linkedin.com/mpr/mpr/shrinknp_400_400/AAEAAQAAAAAAAAXjAAAAJDI1ODExMWZjLTAwNjQtNDAxOC1iN2VkLTkwYTY3MzFmZmIzOQ.jpg
Slide 4 Snoopy - https://www.pinterest.com/pin/522347256758962534/
Slide 5 Forrest Gump - http://www.zerohedge.com/sites/default/files/images/user5464/imageroot/2014/12/Gump%20Chocolates%20-%20Clean.jpg
Slide 6 Miner - http://raregoldnuggets.com/blog/?p=3648
Slide 7 Jaws - http://www.parature.com/custserv-bigger-boat/
Slide 8 – Scream - http://angelsandapes.com/scream-queens/
Slide 9 Tom & Jerry - http://www.cartoonbucket.com/cartoon/cartoons/page/1919/
Slide 10 Superman- https://timpanogos.wordpress.com/2013/07/20/typewriter-of-the-moment-supermans-1950s-television//
Slide 11 Bugs Bunny - https://storybird.com/blog/2015/7/what-bugs-bunny-can-teach-us-about-characters/
Slide 12 My quote - http://www.cio.com/article/2825992/cmo-role/it-s-risky-business-when-cmos-tackle-tech-alone.html
Slide 13 File cabinet - http://rutheh.com/tag/file-cabinets/
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