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Oct-10 1Copywrite - Logan Nathan Pty Ltd.
Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488
The new force in ‘Internet Marketing’
Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488
Social Media Marketing For Business
Social Media Marketing Secrets For Your BusinessAn Overview
Social Media is the new force in ‘Internet Marketing’
8 October 2010 2010
Presented by
Logan Nathan
www.logannathan.com.au www.tweetmyeventscom
• What is Social Media for Business ?
• How can you Use Social Media for Business?
• Which are the Social Media Marketing Sites to use?
• Some success stories?
• Q & A
Oct-10 3Copywrite - Logan Nathan Pty Ltd.
Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488
Introduction
Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488
Social Media Marketing For Business
• Simple
• Open
• Community
• Information
• And - Leading to
• Links
What is Social Media?
Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488
Fastest Growing Online Communication Platform
• Multiplying
• Earning
• Doing
• Innovative
• Activities
Social Media Marketing For Business
Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488
How can it be used for Business?
Step 1 - Connect with your Market place
Step 2 - Learn from others / Ask Questions?
Step 3 - Share your expert knowledge
------ BUILDING TRUST -------
Step 4 - Generating Leads
Step 5 - Conversions
Step 6 - Repeat Business
Use first 3 steps correctly – Our customers will find us!
Social Media Marketing For Business
• Pre- Social Media
• Post Social Media
• Impact on your Online Marketing!
Can you afford to ignore?
Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488
?
Social Media Marketing For Business
Pre-Social Media
Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488
Customer Support /Repeat Purchase
Opt-in / Enquiry
Enquiry/PurchaseCustomer
Suspect
Lead
Information SourceConverting System
(Expert Specific/Product/Services/Trouble shooting)
Information SourceConverting System
(Expert Specific/Product/Services/Trouble shooting)
Your WebsiteInformation Source
Dynamic Information HubCredibility BuilderHistorical Source
(Expert Specific/Product/Services/Trouble shooting)
Referral System
Dynamic Information HubCredibility BuilderHistorical Source
(Expert Specific/Product/Services/Trouble shooting)
Referral System
BLOGDynamic
Information Hub
Information HubBranding/
Credibility Builder/Traffic Conversion
Information HubBranding/
Credibility Builder/Traffic Conversion
3rd Party LINKSSearch Engine
Optimisation
(SEO) to drive
the traffic!
Social Media Marketing For Business
Pre-Social Media
Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488
Customer Support /Repeat Purchase
Opt-in / Enquiry
Enquiry/PurchaseCustomer
Suspect
Lead
Search Engine
Optimisation
(SEO) to drive
the traffic!
Information SourceConverting System
(Expert Specific/Product/Services/Trouble shooting)
Information SourceConverting System
(Expert Specific/Product/Services/Trouble shooting)
Your WebsiteInformation Source
Dynamic Information HubCredibility BuilderHistorical Source
(Expert Specific/Product/Services/Trouble shooting)
Referral System
Dynamic Information HubCredibility BuilderHistorical Source
(Expert Specific/Product/Services/Trouble shooting)
Referral System
BLOGDynamic
Information Hub
Information HubBranding/
Credibility Builder/Traffic Conversion
Information HubBranding/
Credibility Builder/Traffic Conversion
3rd Party LINKS
Social Media Marketing For Business
Oct-10 9Copywrite - Logan Nathan Pty Ltd.
Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488
Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488
Driving Traffic to
your information
Source
Post Social Media
Information SourceConverting System
(Expert Specific/Product/Services/Trouble shooting)
Information SourceConverting System
(Expert Specific/Product/Services/Trouble shooting)WEBSITE
Dynamic Information HubCredibility BuilderHistorical Source
(Expert Specific/Product/Services/Trouble shooting)
Referral System
Dynamic Information HubCredibility BuilderHistorical Source
(Expert Specific/Product/Services/Trouble shooting)
Referral System
BLOG
Information HubBranding/
Credibility Builder/Traffic Conversion
Information HubBranding/
Credibility Builder/Traffic Conversion3rd Party Links
?
Search Engine Centric
Social Media Marketing For Business
Oct-10 10Copywrite - Logan Nathan Pty Ltd.
Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488
Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488
Driving Traffic to
your information
Source
Information SourceConverting System
(Expert Specific/Product/Services/Trouble shooting)
Information SourceConverting System
(Expert Specific/Product/Services/Trouble shooting)WEBSITE
Dynamic Information HubCredibility BuilderHistorical Source
(Expert Specific/Product/Services/Trouble shooting)
Referral System
Dynamic Information HubCredibility BuilderHistorical Source
(Expert Specific/Product/Services/Trouble shooting)
Referral System
BLOG
Information HubBranding/
Credibility Builder/Traffic Conversion
Information HubBranding/
Credibility Builder/Traffic Conversion3rd Party Links
Post Social Media
Search Engine Centric
Social Media Marketing For Business
Oct-10 11Copywrite - Logan Nathan Pty Ltd.
Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488
Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488
Driving Traffic to
your information
Source
Information SourceConverting System
(Expert Specific/Product/Services/Trouble shooting)
Information SourceConverting System
(Expert Specific/Product/Services/Trouble shooting)WEBSITE
Dynamic Information HubCredibility BuilderHistorical Source
(Expert Specific/Product/Services/Trouble shooting)
Referral System
Dynamic Information HubCredibility BuilderHistorical Source
(Expert Specific/Product/Services/Trouble shooting)
Referral System
BLOG
Information HubBranding/
Credibility Builder/Traffic Conversion
Information HubBranding/
Credibility Builder/Traffic Conversion3rd Party Links
Post Social Media
Search Engine Centric
Social Media Marketing For Business
Oct-10 12Copywrite - Logan Nathan Pty Ltd.
Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488
Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488
Driving Traffic to
your information
Source
Information SourceConverting System
(Expert Specific/Product/Services/Trouble shooting)
Information SourceConverting System
(Expert Specific/Product/Services/Trouble shooting)WEBSITE
Dynamic Information HubCredibility BuilderHistorical Source
(Expert Specific/Product/Services/Trouble shooting)
Referral System
Dynamic Information HubCredibility BuilderHistorical Source
(Expert Specific/Product/Services/Trouble shooting)
Referral System
BLOG
Information HubBranding/
Credibility Builder/Traffic Conversion
Information HubBranding/
Credibility Builder/Traffic Conversion3rd Party Links
Post Social Media
Search Engine Centric
Social Media Marketing For Business
Which Social Media for your Business?
Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488
Fastest Growing Market Place
Social Media Marketing For Business
Oct-10 14Copywrite - Logan Nathan Pty Ltd.
Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488
Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488
Driving Traffic to
your information
Source
Information SourceConverting System
(Expert Specific/Product/Services/Trouble shooting)
Information SourceConverting System
(Expert Specific/Product/Services/Trouble shooting)WEBSITE
Dynamic Information HubCredibility BuilderHistorical Source
(Expert Specific/Product/Services/Trouble shooting)
Referral System
Dynamic Information HubCredibility BuilderHistorical Source
(Expert Specific/Product/Services/Trouble shooting)
Referral System
BLOG
Information HubBranding/
Credibility Builder/Traffic Conversion
Information HubBranding/
Credibility Builder/Traffic Conversion3rd Party Links
Post Social Media
Search Engine Centric
ONLINE TRAFFIC MODEL
Social Media Marketing For Business
Oct-10 15Copywrite - Logan Nathan Pty Ltd.
Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488
Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488
Driving Traffic to
your information
Source
Information SourceConverting System
(Expert Specific/Product/Services/Trouble shooting)
Information SourceConverting System
(Expert Specific/Product/Services/Trouble shooting)WEBSITE
Dynamic Information HubCredibility BuilderHistorical Source
(Expert Specific/Product/Services/Trouble shooting)
Referral System
Dynamic Information HubCredibility BuilderHistorical Source
(Expert Specific/Product/Services/Trouble shooting)
Referral System
BLOG
Information HubBranding/
Credibility Builder/Traffic Conversion
Information HubBranding/
Credibility Builder/Traffic Conversion3rd Party Links
Post Social Media
Search Engine Centric
ONLINE TRAFFIC MODEL
Social Media Marketing For Business
Oct-10 16Copywrite - Logan Nathan Pty Ltd.
Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488
Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488
What do you see in the bottle? Social Media Marketing For Business
Oct-10 17Copywrite - Logan Nathan Pty Ltd.
Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488
Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488
What do you see in the bottle?
Did you see
nine
Dolphins
now?
Social Media Marketing For Business
Using Social Media for Business – A Case Study
Oct-10 18Copywrite - Logan Nathan Pty Ltd.
Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488
Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488
A Success story ! Social Media Marketing For Business
Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488
How can it be used for Business?
Step 1 - Connect with your Market Place
Step 2 - Learn from others / Ask Questions
Step 3 - Share your expert knowledge
------ BUILDING TRUST -------
Step 4 - Generating Leads
Step 5 - Conversions
Step 6 - Repeat Business
------ TEST & MEASURE YOUR SUCCESS -----
Social Media Marketing For Business
Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488
How can it be used for Business?
Step 1 - Connect with your Market Place
Step 2 - Learn from others
Step 3 - Share your knowledge
------ BUILDING TRUST -------
Step 4 - Generating Leads
Step 5 - Conversions
Step 6 - Repeat Business
------ MEASURE YOUR SUCCESS -----
Social Media Marketing For Business
Going forward!
Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488
• Education Initiatives in 2010– Social Media Business– eBooks – Launched worldwide
• www.TwitterSecretsForYourBusiness.com– Launched Sep 2009 (US$27.00)
• www.SocialMediaStartupGuideForBusiness.com.au– Launched Jul 2010 (FREE)
• www.SocialMediaSecretsForYourBusiness.com– Launched Jul 2010 (US$47.00)
– Visit www.SocialMediaforBusiness.com.au• Workshops - Sydney, Melbourne & Brisbane
• Schedules can be viewed at www.tweetmyevents.com/logannathan
Social Media Marketing For Business
Creative Company Branding on Social Media!
Oct-10 22Copywrite - Logan Nathan Pty Ltd.
Unit 321, 4 Columbia Court, Baulkham Hills, NSW, Australia. Tel: 02 8860 9488
Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488
A Success story ! Social Media Marketing For Business
Suite 321, Nexus Building,4 Columbia Court, Baulkham Hills,Sydney, NSW 2153, Australia. +61 (0) 2 8860 9488
Questions?
www.logannathan.com.au www.tweetmyeventscom
