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Social marketing

Date post: 21-Jan-2017
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Social marketing of your research and scholarship Roger Watson
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Slide 1

Social marketing of your research and scholarshipRoger Watson

SubmissionPeer reviewRevisionRe-submissionAcceptancePublication

Next publication

Impact factor

Promotion

Whew, made it!

Hooowie!

What do I do now?

Social networking for grown-ups

http://www.youtube.com/watch?v=TXD-Uqx6_Wk

INFODEMIOLOGY Tweets predict citations

Search engine queries predict influenza

Tweets during the H1N1 pandemic correlated with incidence rates

Tweets about a movie accurately predict its success at the box office prior to initial screening.

Do you feel like this?

I just dont get Twitter

The power of

Can Tweets Predict Citations? Metrics of Social Impact Based on Twitter and Correlation with Traditional Metrics of Scientific ImpactGunther Eysenbach

JMIR (2011)Highly tweeted articles were 11 times more likely to be highly cited than less-tweeted articles (9/12 or 75% of highly tweeted article were highly cited, while only 3/43 or 7% of less-tweeted articles were highly cited; rate ratio 0.75/0.07 = 10.75, 95% confidence interval, 3.433.6). Top-cited articles can be predicted from top-tweeted articles with 93% specificity and 75% sensitivity.TwitationsTwimpact

The odds of an article being highly cited were significantly increased by a mention in social media; OR 2.58, p


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