Social Marketing and Advertising

COPYRIGHT © KICKAPPS l CONFIDENTIAL 1

Robb MillerVP of Business Development

[email protected]

Blog: www.broccolirobb.comTwitter: robbyrobb72

Social Marketing & Advertising

mailto:[email protected]

http://www.broccolirobb.com/


Social Marketing and Advertising

“Your brand is not my friend.”

Alan Wolk, Toad Stool Consulting



If your brand is not a Prom King, your social advertising strategy needs to be…

• Entertaining

• Informative

• Have Utility

• Money*

• Recognition*Alan Wolk, Toad Stool Consulting



• Entertaining• Recognition

Ovation TV and Wacom



• “Curated” landing page

• Showcases notable artists and organizations, who share relevant content

• Built with widgets

• Ovation gets membership, their dialogue within the community, their inspiration & free marketing materials



• Points & Levels system

• Rewards the members who spend the most time on the site

• They become “Ambassadors, Moderators and Curators” as they move through the levels, gaining more control over aspects of the community and credibility



• Members Happy Hour chat room

• Great way to measure activity and membership

• Ovation employees attend, but not as moderators so much as facilitators



• With eROI launched a pilot contest called Power of the Pens, Facebook, YouTube and Twitter pages, and the Pen Collective, a series of artist profiles

http://www.pencollective.com/2008/05/20/tad-texture-artist/



•300 USBs

•Custom Messaging and Invite Code

• Sent to Key People or Partners / Influencers



• Next generation branded social network at Wacom’s .com

•Profiles, UGC, Comments and Marks, Groups, etc…

•My Works Space = soft sell


ThanksRobb Miller

VP of Business [email protected]

415-595-3378 Blog: www.broccolirobb.com

Twitter: robbyrobb72

mailto:[email protected]

http://www.broccolirobb.com/

Date post:	13-May-2015
Category:	Business
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