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Val Miranda Product & Price
| Date post: | 27-Jun-2015 |
| Category: |
Business |
| Upload: | valeriamiranda |
| View: | 427 times |
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Val Miranda
Product & Price
Product & Price
Behavior Change
Product
prod·uct [ˈprɒdʌkt] n.1. Anything that can be offered to a market to satisfy a want or need.
Desired Behavior
For Individual or Societal Gain
Product
El Partner
350 million
INK CARTRIDGES are thrown away every year
Can be recycled up to 4 times, then shredded
Desired Behavior
Product
Core Product
Actual Product
Augmented Product
UC Santa Cruz
Price
price [praɪs] n.1. the sum in money or goods for which anything is or may be bought or sold
FEES
TIMEEFFORT
& ENERGY
How Much Does It Cost To Change The Behavior?
How Much Does It Cost To Change The Behavior?
FEES
PSYCHOLOGICAL COST
PHYSICAL DISCOMFORT
WHY THIS PRICE?
RECOVER COSTS
SUBSIDIZE MARKET SEGMENT
STIMULATE OR REDUCE DEMAND
DEMARKETING
Disincentives
Product & Price
Behavior Change
Next: Place & Promotion
Behavior Change
![Untitled-2 [] fileKeywords: Rural, Rural Marketing, FMCG, Marketing-Mix (Product, Price, Place, Promotion). Introduction ndia lives in villages.](https://static.documents.pub/doc/80x56/5b1b499b7f8b9a46258e5542/untitled-2-rural-rural-marketing-fmcg-marketing-mix-product-price-place.jpg)
