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Social Media 101 For Developing Artists
| Date post: | 21-Sep-2014 |
| Category: |
Education |
| View: | 4 times |
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Social Media 101
For Developing
Artists
WHAT WE WILL
COVERThe Value of Social MediaCreating a Social StrategyOptimizing your Social Chanels Social Media Best Practices
A Little About Me...
Living The Dream
Helping Businesses Make Sense of SocialCertified Social Media Director
Certified HootSuite Professional
It is a social world...
the new search...
What is social media?
•Monitoring Tools (Google Analytics) •Publishing Tools (Blogging/ Wordpress)•Social Networking Sites (Facebook)•Micro Blogging (Twitter/ Tumbler)•Widgets (Social Sharing)•Collaboration Tools (Wikipedia)•Photo/Video Sharing (Flickr, YouTube)•Personal Broadcasting (Pod Casts)•Social Commerce (Amazon)•Location Based Tools (4 Squares, Facebook Places)•Social Bookmarking (Digg, Stumble Upon)
12 Social Media Categories
Your Website is Your Hub
How is social media changing marketing?
• Listen to your fans • Hear what people are saying about your music and shows• Build like and trust • Inexpensive way to share your message - TIME• Story tell your message in many different ways
The Value of Social Media
Your Own Jimmy Pattison Group
There is one main reasons why Social
Media is so powerful.
Invest in your brand’s success �
Defend your company�
Align with your core values�
Spread your message �
Brand Advocates
CREATING YOUR SOCIAL STRATEGY
1. Why do you want to be on social media?2. Who is your ideal audience?3. What does your audience care about?4. Where are they hanging out online?5. What are you going to talk about?6. What are your goals and objectives?7. Measure, adjust and repeat.
Social Strategy 101
NameChk.com
WHAT IS THE BEST TYPE OF
CONTENT?
CONTENT IS KING BUT CONTEXT IS QUEEN AND SHE
RULES THE ROOST!
LOOK AT WHAT YOU ARE
CURRENTLY DOING AND THINK HOW
YOU CAN MAKE IT SOCIAL!
Find the sweet spot between engagement
and sales.
THE LARGEST
SOCIAL PLATFORM
• Founded in 2004• 1.19 Billion (with a “B”) users• 73% of users access Facebook on a mobile device• Average person spends 55 minutes on Facebook• 23 of those minutes are spent in the news feed• 1 of every 5 page views in the United States is on Facebook
Facebook Facts
Why is Facebook such a powerful network?
PERSONAL PROFILEVS FAN PAGESVS GROUPS
FACEBOOK PROFILE FACEBOOK GROUPS
FACEBOOK PAGES
PEOPLE
BRANDS
BRAND/FANPAGES
Cover Photo Pic 851x315 pixels
Add upto 12 Custom Tabs
WooBox: Twitter, YouTube and Instagram
ReverbNation: music, shows, bio and video
THE POWER OF LIKE
14% will trust what you say about your brand.80% will trust what someone else says about your brand.
Does every Facebook post get seen by every fan of your Facebook
Page?
Making the most of your posts.
View in activity log
SCHEDULING
TAGGING
HIGHLIGHTED POSTS
Pin to Top
PRINCIPALS OF FAN
ENGAGEMENT
Story Tell With Images#1
PicMonkey
Ask Questions#2
Connect with Fans#3
Photo Caption
Remove the Auto
Populated Image With
Links
#4
78% of daily Canadian an US users are mobile. Source: Tech Crunch 2013
CLEARCALLS
TO ACTIONS
#5
LIKECOMMENTANSWER BELOWCLICKVISITSHARE
Calls to action include:
WATCHRESPONDENTERSUBMITDO YOU AGREE (YES/NO)
USE COVER
PHOTOSCover Photo Pic 851x315 pixels
#6
RUNFACEBOOKCONTESTS
#7
Comment on a photo.Answer a question.Like a post.Share a post.Post on your page.Tag a post.
Ideas for Facebook Contests:
Facebook Analytics
1. Post a mix of compelling & engaging content (2-5 posts)2. Like and reply to all comments3. Engage with 5 - 10 other pages
Facebook StrategyDAILY
WEEKLY1. Review Facebook analytics2. Pin to top and highlight one post 3. Promote one Facebook post
• Founded in 2004• 190 Million unique Twitter signins monthly• 40% of people that sign in don’t tweet • The little blue birds official name is Larry (after Celtics player Larry Bird)
Twitter Facts
What Is Twitter?
Optimize Your ProfileUsername/ Twitter handle (15 characters long)
Avoid using numbers
Can change your Twitter handle at anytime.
Optimize Your Profile
•Have a stong photo that reprsents your brand.•160 character bio: Who you are, what you do, how you can help and what your passionate about.
•Include a link to your website
1. Artists and industry leaders2. Your fans and fans of other artists3. Others with your interests and passion4. Performances, mailing list and other social chanels.5. People that follow you
How to Find Followers
Twitter Rule: Max to follow is 2,000 until your followers are within 10% (1,800)
MANAGE YOUR FOLLOWING
Characters remaining
Public message for all your followers to see. The Tweet
@TwitterHandle: Reply directly to a particular follower for all that follow both of you to see.
@ Reply
Public Tweet
@ Reply
ReTweet what someone else has tweeted to all of your followers.
ReTweet
Asking followers to “Please RT”: 12x higherAsking followers to “Please ReTweet”: 23x higher
Share a tweet with all your followers using someone elses image and name.
ReTweet
A quote tweet sends a RT to all of your followers using your name and image.
ReTweet
Use “MT” if you need to modify the originl tweet.
A message sent privately to a specific follower like a text message.
Direct Message
You must both be following one another to send direct messages.
• Headline, link, #tag• Leave 20 characters in your tweets so others can RT• RT other peoples content not just yours • Add comments to other peoples tweets•Respond to people that RT and show you love•Shorten links in tweets to proide more characters•Don’t link your tweets to Facebook
Twitter Best Practices
• Pictures, videos and links • Share quotes, thoughts or questions• Help connect with the locals in a new town/city • Tweet the latest news/updates (CCMA’s/ JUNO’s)•Tweet from live events and performances •Connect with fans and other industry influencers• Support fello artists and talents•Have fun and tweet your personality
What to Tweet
You Never Know Who is Listening
TWEETS
Linking to Facebook
Sharing the Moment
Use Spaces in Your Tweets
One Call To Action
Link to Instagram
Thank People Publicly
Creating Twitter ListsKeep yourself and your followings organized by
creating Twitter lists.(Public, Private and Followed)
Creating #TAGFollow topics, searchable, amplify meaning,
keywords, trending, promote and brand.
TWITTERSTRATEGIES
“THANK YOU” IS THE MAGIC WORD
RUN TWITTER CONTESTS
• Run more than one contest• Train your followers what to do• Have a stong #tag• Tweet multiple times throughout the day• Thank participants• Announce the winner publicly
CONTESTS FOR SUCCESS
Hootsuite
Bitly.com
1. Tweet 5-10 times daily 2. Reply and thanks new follower and RT’s3. Follow new people every day (add to lists)
Twitter StrategyDAILY
WEEKLY1. Share other content on Twitter (video, blog etc.)2. #FF your most engaging followers3. Review and unfollow fake accounts
• Founded in October 2010• 130+ Million unique users• Over 40 million photo’s uploaded daily •100% mobile platform•Can’t link out of Instagram • 15 second video microsharing• Owned by Facebook
Instagram Facts
What is the value in Instagram?
A picture is worth a thousand words.
It is the new...
It’s a consumption medium that makes you both the photographer and the feature.
Tell your story in pictures.
Use the same name, profile image and bio as your
Twitter account.
Share images with other platforms sparingly.
Most Popular Filters• Lo-fi (14%)• Valencia (12%)• Rise (12%)•Amaro (11%)•Hudson (9%)
Followers+
Photo Editor
Flipagram
InstaCollage
FrameMagic
Sneak Peak
Instagram Best Practices
Popular #Tags• #ManCrushMonday• #SelfieSunday• #MM or #MusicMondays• #NowPlaying
1. Post an image every day or 22. Use spaces and #tags 3. Like and comment on other posts4. Follow 5 - 10 new account
Instagram StrategyDAILY
WEEKLY1. Unfollow accounts2. Review most popular posts
GOOGLE+
• Launched in 2011• Over 500 million unique users• Required to access all Google products•Strong SEO factor
Google+ Facts
1. Post 1 - 3 images daily (Facebook)2. Respond to comments3. Follow back any new followers and add to circles
Google+ StrategyDAILY
WEEKLY1. Review engagement
YouTube
•Owned by Google •2nd largest search engine• Video is 23% more likely to show up in Google search• 92% of YouTube views are on mobile devices
YouTube Facts
Video builds instant like and trust between you and your fans.
Video is the next best thing to meeting in person
Profile linked from your Google+ account
Profile linked from your Google+ account
Max Channel Art size: 2560 x 1440
Managing Your Channel
Create Playlists
•Video blogs•Original music•Covers
- Have 5 times the amount of energy - If you make a mistake laugh at yourself on camera and keep going - Speak to one person by using “You” and “We”- Have a clear call to action- Right background: clean, no distractions - Right location: out doors/ office - Right lighting: have the light in-front of you- Right camera: iPhone, Android, FlipCam or Canon - Right sound: hearing you is more important then seeing you- Right Clothing: Avoid stripes, logos and same colour as background- Just be yourself and people will love you
Tips on shooting a video ...
- Video Intro (Have the same intro every time 3-6 seconds) (optional)- Acknowledgement (Hey it’s ___, Hey what’s going on, Hello)- Hook (What are you going to talk about)- Value (deliver the WIIFM Educate, Inspire, Entertain)- Call to action (Subscribe, Comment, Like, Click here)- Tell them WHAT to Do (say it)- Tell them WHY to Do it (point to it)- Tell them HOW to do it (have an Annotation)- Outro Video (Optional – Can also include an intro)- Bloopers (optional)
Video Script ...
Editing Software- Windows: Windows Media Player (free)- Mac iMovie (free with all Mac’s)
Screen Capturing - Camtaisa (www.techsmith.com)- Screen Flow- JING (www.jing.com) only 5min clips
Outsourcing - Odesk (www.odesk.com)- Fiverr (www.fiverr.com)
Save the video file in your name
1. File saved with keyword 2. Strong title3. Strong description 4. Include call to action 5. Include links to website and other social chanel6. Click here to subscribe
Optimize Video
http://youtube.com/subscription_center?add_user=YOURNAMEHERE
Click to Subscribe
1. Respond to any comments on channel2. Share videos on various social sites
YouTube StrategyDAILY
WEEKLY1. Upload video2. Optimize title, description and tags3. Review analytics
How to Create Viral Content?
Charlie Bit My Finger
What does a fox say
There is no secret formula but there are some factors that will
help...
Evoke Emotion
Element of Surprise
Timing & Distribution
1. Know your target audience2. Identify your main social platform3. Set objectives and goals (subcriptions, down loads)4. Plan your content and campaigns5. Have one objective with each piece of content6. Use calls to actions, photo’s, video and short links7. Focus on the engagement to build like and trust8. Measure your success9. Have fun and don’t be afraid to try something new
Social Media Review
What one platform will you focus on for the
next 30-days?
What are 3 actions steps you will focus on?
Focus on how do I make their life better rather than trying to interrupt them with
your message.
Katt Stearns/KattStearns@KattStearns
THANK YOU!
