| Date post: | 01-Nov-2014 |
| Category: |
Self Improvement |
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Amplifying Voices ● Creating Communities
Stacy [email protected]
www.facebook.com/stacynunnallytwitter.com/stacynunnally
inkedin.com/in/stacynunnally
Social Media Basics for Nonprofits
Build Relationships
Amplify Voices
Create Communities
PollEverywhere Link
PollEverywhere.com
What do you want to know
Why Social Media Matters…
Did you know? Social Media 2013 Video
Social Media Matters…
Facebook has 1.11 billion active users each month. It has 665 million users each day. If it were a
country, it would be the 3rd largest in the world.
FB is the single largest repository for user-
generated content such as pics, videos, links, and comments. Users share 2.5B pieces of content
each day.
People spend over 700 billion minutes
per month on Facebook.
Average user has 130 friends.70% of B2C
marketers say they have acquired a
customer through Facebook
Facebook will account for 13% of worldwide mobile
ad revenue in 2013
Fastest growing segment on Facebook?
55 – 65 yeer old females
23% of all time spent on apps in
the US is on Facebook
Social Media Matters…
Twitter has 500 million users. #2 search engine
on the web
50% of tech companies say
they have acquired a customer
through Twitter.
Twitter users send 400 million tweets
each day.1 Billion total
users
500 years of YouTube videos are watched on Facebook every
day
Social Media Matters…
200 million+ users
New functions for company pages
61% of social media users primarily use LinkedIn for professional networking
Almost 10% of US marketers have
found a customer through LinkedIn
60% of LinkedIn users have
clicked on an ad on the site
Social Media Matters…
By the Numbers:Google+: 343 million active users (January 2013)
Facebook: 1.1 Billion Monthly users (May 2013)
Flickr: 87 million users (March 2013)
Instagram: 100 million users (February 2013)
LinkedIn: 225 million users (May 2013)
MySpace: 32.6 million monthly visitors (May 2013)
Pinterest: 48.7 million users (February 2013)
Tumblr: 216 million monthly visitors (May 2013)
Twitter: 500 million total users (March 2013)
Vimeo: 14 million users (December 2012)
WordPress: 66 million blogs (May 2013)
YouTube: 1 billion users (March 2013)
Source: Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Federation
COMMUNICATIONS MEDIA
Space defined by Media Owner
Organization in control
One way / Delivering a
message
Repeating the message
Organization-focused
Entertaining
Organization created content
SOCIAL MEDIA
Space defined by Consumer
Consumer in control
Two way / Conversational
Adapting the message/ beta
Consumer-focused / Adding value
Influencing, involving
User created content / Co-creation
Traditional Communication vs. Social Media
Social Media Policy
Social Media Strategy
Social Media Strategy
Each personal interaction between a company and a customer or between you and a member of your community
presents an opportunity to gain an advocate for your brand
Social Media Matters…
IDEAS: Twitter
Tweet to/ about press
Tweet live from events
Ask for $; Show ROI
IDEAS: Facebook
Tell a story. Use humor
Ask questions;
use incentives
IDEAS: Social Media Advocates
Ask advocates to share an important message
Recruit volunteers to share social
media messages
IDEAS: Facebook Engagement
Surveys, polls, online
voting
Incentives for answering questions
“Like” as a call to action
IDEAS: Pinterest
Source: Hubspot
Create boards and pin pics of
volunteers, videos, etc.
IDEAS: Creative Fundraising
“Sponsored likes”
KickStarter
GaggleAMP
Constant Contact
Tools and Resources
Amplifying Voices ● Creating Communities
Stacy [email protected]
www.facebook.com/stacynunnallytwitter.com/stacynunnally
inkedin.com/in/stacynunnally
Social Media Basics for Nonprofits
