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CHAPTER LEADERSHIP COUNCIL Chapter Leadership Council Feb. 2016 Drake Hotel CHAPTER LEADERSHIP COUNCIL Social Media 101 February 27, 2016
CHAPTERLEADERSHIPCOUNCIL
Chapter Leadership Council
Feb. 2016 Drake Hotel
CHAPTERLEADERSHIPCOUNCIL
Social Media 101
February 27, 2016
CHAPTERLEADERSHIPCOUNCIL
Chapter Leadership Council
Feb. 2016 Drake Hotel
Strategy • What are your goals for social media?
– Increase registration numbers for an event– Create awareness about your chapter– Promote a new event
• What platforms will you use to reach your goals?– Facebook– Twitter– Instagram– LinkedIn– Pinterest– Snapchat
CHAPTERLEADERSHIPCOUNCIL
Chapter Leadership Council Feb. 2016 Drake Hotel
Weekly Checklist
• Posting – Use tags and hashtags • Stay engaged • Look at what other people are doing
CHAPTERLEADERSHIPCOUNCIL
Chapter Leadership Council Feb. 2016 Drake Hotel
Posting Do’s and Don’ts
Don’t
• Leave parts of your profile blank.
• Post anything that could be misinterpreted.
• Be spam-y. Tailor your content.
Do
• Learn the etiquette and terminology of the sites you are using.
• Focus on quality and not quantity.
• Be strategic about what you post and when.
CHAPTERLEADERSHIPCOUNCIL
Chapter Leadership Council Feb. 2016 Drake Hotel
Best Times to Post
Coldwell Banker Residential Brokerage Blog
CHAPTERLEADERSHIPCOUNCIL
Chapter Leadership Council Feb. 2016 Drake Hotel
CHAPTERLEADERSHIPCOUNCIL
Chapter Leadership Council Feb. 2016 Drake Hotel
It’s not just about posting.
CHAPTERLEADERSHIPCOUNCIL
Chapter Leadership Council Feb. 2016 Drake Hotel
Stay Engaged
• Follow • Like • Comment • Share • Hashtag
CHAPTERLEADERSHIPCOUNCIL
Chapter Leadership Council Feb. 2016 Drake Hotel
#hashtags
• How do hashtags work? Why do we use them? • Research the hashtag you want to use.
– Branded hashtag v. general hashtag • Review your hashtag (proofread, make it easy to read, don’t get too clever). • Length matters. • Be consistent (use the same hashtag for the same content). • #don’t #go #hashtag #crazy
CHAPTERLEADERSHIPCOUNCIL
Chapter Leadership Council Feb. 2016 Drake Hotel
Monthly Checklist • Run a monthly report
– “Insights” on Facebook – “Analytics” on Twitter – Instagram does not collect metrics – Social media platforms like Hootsuite and Sprout Social to
manage your content and run reports
• Tweak strategy based on your findings
CHAPTERLEADERSHIPCOUNCIL
Chapter Leadership Council Feb. 2016 Drake Hotel
Measurement • What are you trying to measure?
– Followers – Reach – Impressions – Engagement – Increase in registration numbers, for example
Don’t get caught in the weeds of metrics. Your findings are an informational vessel. Use them as a guide to grow and improve your strategy.
CHAPTERLEADERSHIPCOUNCIL
Chapter Leadership Council Feb. 2016 Drake Hotel
Final Thoughts and Action Items • Make sure to like and share content from other chapters. • Be realistic about your time. • You don’t need to sign up for every site. • Social media is just one aspect of marketing your event, program,
and chapter.
• Do an audit of your existing social media content. • Make a list of goals. • Start creating a calendar.
CHAPTERLEADERSHIPCOUNCIL
Chapter Leadership Council
Feb. 2016 Drake Hotel
Social Media Resources
• Hootsuite• Hubspot• Inbound Marketing Agents• Instagram• Simply Measured• Sprout Social
