Social Media 101 Learn how to use Social Media in your Dental Practice.

Hi5 Creative | Business Development | 615-775-2364

What we are discussing andwhy it’s important…

Social Media 101

Copyright© 2014 Hi5 Creative

Social Media 101

Social Media 101

• The average person spends 20 minutes on Facebook per visit

• Highest traffic occurs mid-week between 1 to 3 pm

• 52% percent of Facebook users visit Facebook daily

• Facebook users are 53% female and 47% male

Do You Know that…


Social Media 101

Tips to ENGAGE patients on Facebook


Social Media 101

1. Set Facebook goalsGet XX new Facebook fans per monthSee XXX fans engaged each monthPost 3-5 times per week

2. Think about your patient demographic then decide& agree upon comfortable topics to post on your page.

• Unless your practice feels strongly one way or another, DON’T posts about politics and religion and or any other controversial topics. Staying neutral keeps you

safe. • Humor, Kids & Family, Crafts, Dental Hygiene, Community Events, Non-Profits,

Holidays, Current Events, Sports, etc.

3. Develop a social media schedule (post different things daily)• Mondays – post about your services• Tuesdays – Kids & Family• Wednesdays – Community events• Thursdays – Dental Hygiene• Fridays – Humor


Social Media 101

4. Schedule Facebook PostsYou can schedule up to 10 posts ahead of time. I suggest writing your posts out then

schedule them to save you time! Set a reminder on your calendar when it’s time to schedule more posts.

5. Watch what works!• If a certain post works, make note of that• If a post doesn’t seem to get engagement try something else (after 3 try's)

6. Sign in as your page on a weekly basis.• LIKE other pages• Engage with other organizations through likes and comments.

7. Run a Contest! • Give your patients an incentive to like and engage your page (if they like your

page they will be entered into a raffle.


Social Media 101

Social Media 101

• 70% of small businesses are on Twitter

• Twitter users are 3 times more likely to follow brands than Facebook users

• The Average time spent by Users on Twitter per month is 170 minutes or 2.83Hrs

• 47% of people who follow a brand on Twitter are more likely to visit that company's website


Did You Know that…

Social Media 101

Tips to ENGAGE patients on Twitter


Social Media 101 80/20 rule on Twitter

• Make 80% of your practices tweets reflect community happenings & community engagement using Retweets. (Retweets are when you repost someone else's tweet.)

• Provide useful information to your followers. (If you keep the right mix in your tweets, your followers will be more apt to continue engaging with your tweets and retweeting your practice info)

• Make the remainder 20% of your tweets about your practice.

• Link to your blog, share exciting news, thank your patients, boast about your practice.


Social Media 1014 Conversation Tips for Twitter

1. Think of how a conversation goes. You listen, then you respond.Do the same on Twitter. Engage your followers, but don't spam them.

2. Use twitter as a way to handle customer service issues (60% of users say they use twitter for this very purpose.)

3. Use twitter as a way to talk up your practicesspecials and promos (90% of users say theyfollow businesses for this very reason.)

4. Your patients want to be engaged by you onTwitter. That's why they're there.


Social Media 101

5 Short & Sweet Tweet Tips1. Write your tweets as if you are writing a headline for an ad

2. Capture your followers' interest in point two seconds.

3. Follow up with a tiny url link to your website's blog post or picture.

4. Be friendly, be responsive,be visible!


Social Media 101

Social Media 101

1. "A Picture's Worth A Thousand Words...or in the case of Instagram Shares”

2. 69% of Instagram users login in onceper day.

3. Instagram is a great tool to develop,create & PROMOTE your practice’spersonality and brand by telling visualstories at the same time.

Did You Know…


Social Media 101

Tips to ENGAGE patients on Instagram


• Give a Sneak Peek Behind the Scenes of your practiceThis is also a great way to highlight how your practice, services and products

• Offer Followers (ie patients) Exclusive BenefitsOffering discounts or special offers to your virtual following willkeep them feeling like an exclusive group, as well as encourageothers to follow you.

• Variety is the Spice of LifeShare a variety of visual stories that are relevant to your followers to keep themengaged and to communicate your brand personality

• #Hashtag or Hashbrowns? What are #Hashtags good for?Hashtags are a great way for potential patients to search topics that they're interested in.ie: your #practice, #products, and #services.

Social Media 101Instagram…it’s that simple


Social Media 101

Listen to your fans. Respond to and use the instant feedback you'll be receiving. This is a two way street. Let your fans know you are listening to them!

Make sure you check the comments, like them, answer questions, thank your followers, andtake notice on what types of postings receivethe most likes or shares.

The GOLDEN RULE for all SOCIAL MEDIA


Social Media 101

?Questions

Social Media 101


Date post:	26-Jan-2015
Category:	Education
Upload:	tennessee-endodontics
View:	106 times
Download:	0 times

Social Media 101 Learn how to use Social Media in your Dental Practice.

Education