Date post: | 01-Sep-2014 |
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Technology |
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Photo: Oneras Source: Flickr
Is this ME?
You are NOT
Your Car
Photo: Mr. Beaver Source: Flickr
Social Mediais NOT
Social Mediais
A Conversation
A Conversation Powered Managed Organized and Connected by ....
What are your goals?
We need a blog!
Great!
What are you going to do with it?Who is going to write it?How are you going to moderate?What outcome are you trying to achieve?
Before you begin, some questions:
Are there more important organizational issues to address?
Are you falling victim to S.O.S. - shiny object syndrome?
Are you open to conversation off-line?
Is your website ready?
1. Listen
2. Participate
3. Share Content
Listen: On your website
CommentingVotingRatingUser Generated Content
Listen: To what people are saying
Google AlertsTechnoratiGoogle Blog Search
Listen: Google Alerts
Listen: Ask your stakeholders
Where do they go?
What do they do?
Would they like to meet you there?
Who do they read?
Do they want to hear from you?
Participate: Share your knowledge
Respond to posts and questions
Participate in related communities
Connect to others in your field
Document where interesting conversations occur
Blogging• Organizational/E.D.• Internal• Community
Media Sharing• Photo/Flickr• Video/You Tube• Podcast
Knowledge Sharing• Wikis• Social bookmarking• Submission & voting• Event Sharing• Mapping • Aggregation
Social Networking• General Interest• Niche• Mobile• Microblogging
Social Media Tools
Social Networking Sites
Virtual meeting places
• Let you connect with supporters around the globe otherwise beyond your reach
• Network with likeminded organizations
• Raise awareness of causes, request donations, seek volunteers
Social Networking SitesMySpace vs Facebook
MySpace:• Formerly the largest social networking site• Customizable interface, can be cluttered • Attracts teenagers, musicians, artists, etc.
Facebook:• Created for college students • Opened in 2006 to anyone with e-mail address• Now the largest social network with 170 million users• Clean, professional interface• Attracts upwardly mobile, college-educated people• Great site to begin social media integration
Social Networking Sites
• Create branded “fan pages”
• Keep supporters up-to-date with news feeds, blogs, discussion groups, RSS and other messaging
• Engage supporters with video, audio, pictures and applications that give your organization personality
• Use the Causes application to solicit donations
Facebook for Nonprofits:
Facebook: Two Case Studies
The Good The Bad and the Ugly
http://tinyurl.com/dbtbs9 http://tinyurl.com/d2h8bz
http://tinyurl.com/d6zcg4
Social Networking Sites
• Users add Causes they care about onto their profile page and share them with their friends
• Allows people to donate directly to your organization through the application
• Facebook takes 4%
Causes Application on Facebook
Social Networking SitesCauses Application on Facebook
• Facebook reports 60,000 daily users of Causes
• $2.5 million raised for 19,445 nonprofits in first year
• Nonprofits can work directly with Facebook to create a causes application. Just e-mail [email protected]
(techcrunch.com)
Social Networking SitesCauses Application on Facebook
• Donate to your own Cause - People less likely to donate if your Cause has $0 (sixdegrees.org)
• Make sure your Cause is obviously aligned with your nonprofit
• Make sure your application states what you do clearly
• Send thank you messages to donors
Social Networking Sites
• Niche social networking site specifically for activists
• Users can create or join groups devoted to causes
• Solicit donations, discuss issues on message boards, publicize your organization’s events
• Great for creating and signing petitions
• Over 5 million members
Care2
Care2: Petitionsite
• Simple way to create online petitions
• Supporters do not have to members to sign
• This means you can circulate a link to the petition in emails, your website, blogs, etc.
http://www.thepetitionsite.com/
Social Networking Sites
• The social network for professionals
• 14 million members and growing
• Create individual and company accounts
• Network with professional groups that hold similar values
• Participate in discussion forums and gain valuable info about your field
Social Networking Sites
• Lets you create a social network based around an idea, mission or topic
• Incorporates multimedia (like Facebook)
• Free service • Great for building off existing brands with strong followings
• Works best for global causes that attract and excite many people
Ning
Ning: Two Case Studies
http://athenshabitat.ning.com/http://tudiabetes.com/
Appropriate Use Should’ve Used Facebook
Media Sharing
• People watch 100 millionvideo clips per day
• Videos easily embedded and shared on websites
• Has nonprofit/ activism “channel”
• Offers special incentives for nonprofits like premium branding, increased upload capacity, inclusion of GoogleCheckout “Donate” Button
YouTube
YouTube: US Campaign for Burma
http://www.youtube.com/user/uscampaignforburma
For YouTube success: • Keep your videos short• Focus on messaging over aesthetics • Update content regularly• Promote videos expressing similar views • Link to your official website• Respond to comments and video posts
Media Sharing
• Like YouTube, but with images
• People share their interests via photography and leave comments
• Easy way to organize and share large volumes of images with supporters or members of your organization
• Free upgrades for nonprofits
Source: Flickr
Flickr
Flickr: Don’t Just Post Pics. Get Creative.
http://www.flickr.com/photos/sneakers4fitkids/sets/72157604468133558/
• Encourage supporters and volunteers to share their pictures of events • Tell your organization’s story through images
• Launch a campaign • Run a photo contest
http://www.flickr.com/groups/thenatureconservancy/
Media Sharing
• Short audio or video installments your supporters can subscribe to on your website
• Can be created with low-cost audio/video recording devices
• Non profits can use them to interview experts, present voices of supporters, discuss topical issues
Source: VOSibilities
Podcasts
Podcasting: How to Be Successful
http://humaniststudies.org/podcast/
• Keep them short
• Outline each installment • Don’t just talk – interview, engage in conversation
• One podcast, one topic
• Edit to fine-tune message • Include iTunes link for easy subscription
BloggingKeeping a Blog for Your Nonprofit Can:
• Establish you as an expert in your field
• Make your operations visible and transparent to increase trust with supporters
• Give you valuable, unsolicited opinions
• Allow you to tell interesting and compelling stories that humanize your organization
Blogging
• Embed images and video to break up text
• Read comments and write back
• Make your blog an information source – not just about your organization but issues related to your organization
• Archive posts by content (not date) so readers can find what interests them
• Include an RSS feed so readers can subscribe
Keys to Successful Blogging
Blogging: Two Case Studies
http://www.streetsblog.org/ http://www.ceosforcities.org/blog
Spot On What Happened?
Microblogging
Let’s Tweet
http://www.youtube.com/watch?v=ddO9idmax0o
Microblogging
• Mobilize supporters in times of urgency (to sign petitions, donate, attend meetings)
• Post links to new information like press releases, blogsor newspaper articles
• Start spontaneous conversations with supporters
• http://twitter.com/youthservivce• • Fundraising
Twitter: Nonprofit Application
Twitter: Believe It or Not, It Works
http://tweetsgiving.org
• Tweetsgiving used Twitter for fundraising
• Raised money for classroom in Tanzania
• Raised over $10,000 in 48 hours
• Raised profile of nonprofit Epic Change
Knowledge Sharing
You aggregate other people’s information and share it online.
Works Two Ways:
Others aggregate your information and share it online.
Knowledge Sharing
• Lets you store, share and discover web bookmarks
• Use tags to categorize your links
• Access your bookmarks from any computer
• Easy exchange of information with friends or likeminded companies
Social Bookmarking with del.icio.us
Knowledge Sharing
• Keep track of what supporters and likemindedorganizations find interesting
• Build an information exchange network that boosts credibility and expertise
• Placing bookmark button on your sites increases online exposure
How del.icio.us Benefits Nonprofits
Knowledge Sharing
• RSS brings your favorite sites to you
• Articles, blogs aggregated in an RSS reader
• Podcasts, videocasts aggregated in iTunes
• Keeps your organization informed without wasting time
Source: www.deskshare.com
RSS Feeds
Knowledge Sharing
• Choose an RSS aggregator (Google Reader, Bloglines)
• Create an account
• Go to your favorite sites and add them by clicking on the icon
• New posts and stories appear on your reader page
www.google.com/reader
RSS Feeds: How to Make It Come to You
Adding Bookmarks & RSS Buttons
• Go to www.addthis.com
• Select a button
• Choose your platform
• Copy html code and paste it on your site
The End
Questions?