TDU 2013

Presented by:

Daniel BullinsMarketing Assistant, Terra Dottadanielb@terradotta.com@daniel_bullins

Kayla PattersonGoMedia Coordinator, GoAbroad.comkayla.patterson@goabroad.com@kaylapatt

Social Media is where your audience is!

Over 1 billion users

>80% of America's top colleges use social media in their recruiting process

23% of users login 5+ times per day

Over 200 million active users

Over 400 million tweets daily

60% of brand followers were likely to refer the brand to a friend

Terra Dotta chose to make social media a priority because…

Why Social Media is a Priority

– Technology Breathes Technology– It’s the latest marketing revolution

Profile Optimization– Profile & Cover Photo– About Box & App

Thumbnails

Content Types– Photos & Videos– Status text• Open Questions• Quotes

– Articles & Blogs– Events

Formatting Posts

Quantity & Timing of Posts– 2-4 Posts per day– Mealtimes– Time Zones

Management Tools– Hyper Alerts– Facebook Scheduler

Profile Optimization– Profile Photo,

Background, Header Photo

– Description

Search & List Functions– Keyword searches– Public vs. Private

Lists

Types of Tweets– 140 characters– ReTweets– Mentions/Replies– #FollowFriday– Direct Messages

Quantity & Timing of Tweets– Average per day: 22– Optimal Times– Auto-scheduling

Management Tools– HootSuite– TwitCleaner– Tweriod

• Social Media & Inbound Marketing Blogs/Sites– Mashable– HubSpot– Social Media Examiner

• GoMedia eBook• Reference Terra Dotta as

an example