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Social media 101 social media lingo

Date post:31-Oct-2014
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Social Media Lingo: The basics of Facebook, Twitter & LinkedIn. A monthly educational series taught by Dorien Morin-van Dam Social Media Manager, Consultant and Trainer at More In Media. Available to the community as well as to HONMB members at a discounted fee, each month is a different class specific to a social media platform or topic.
  • 1. Social Media 101Hands On NetworkingMyrtle Beach 2012 Dorien Morin-van Dam

2. Starting Off We recommend:1. A good website2. A Facebook Page3. A Twitter Account4. A LinkedIn Account to start with. Add more platforms as you get more comfortable with social media. 2012 Dorien Morin-van Dam 3. Your online traffic patternWill look like this: 2012 Dorien Morin-van Dam 4. Traffic LinkedIn LinkedInOpen OpenTwitterTwitterYOUR WEBSITE YOUR WEBSITE This is is whereThis whereyou makeyou make your sale your saleOpen Open Facebook Facebook OpenOpen 2012 Dorien Morin-vanDam 5. If you do not have a website(yet) But you do have a Facebook Page and other social media platforms, your traffic pattern will look like this: 2012 Dorien Morin-vanDam 6. Where do youmake the sale?LinkedInFacebook PageTwitter 2012 Dorien Morin-vanDam 7. Social Media First Thing is Setting Goals! 2012 Dorien Morin-vanDam 8. Find your WHY Examples of Goals:You want more salesYou want more customersYou want more exposureYou want be an expertYou want to be known/famousYou want to expand your audience 2012 Dorien Morin-van Dam 9. Youve got a goal?Now you need a strategy!Just like planning out your business goals ina business plan, you need to plan out asocial media strategic plan for you socialmedia goals.Thats another workshop;) -> 9/20 2012 Dorien Morin-van Dam 10. Todays Mission: Getting youREADY-TO-ENGAGE SOCIAL MEDIA LINGO 2012 Dorien Morin-vanDam 11. 3 sections1. Facebook2. Twitter3. LinkedIn 2012 Dorien Morin-vanDam 12. PurposeWEBSITE FACEBOOK Be Found Develop Relationships Information Networking Make Sale Show ExpertiseTWITTERLINKEDINInformation Gathering Online Resume and Address bookInformation Sharing Establish ExpertiseTraffic to Website 2012 DorienProfessionalMorin-vanNetworkingDam 13. Facebook LINGOPlease go to youFacebook Profile facebook.com/honmb 2012 Dorien Morin-vanDam 14. Tagging!@ and a name will tag a person@ and a Facebook Page will tag abusinessTagging creates DIRECT CLICKABLE LINKS and NOTIFIES the tagged person or business 2012 Dorien Morin-vanDam 15. When you tag yourself or yourFacebook PageIts like giving your business card to someone! 2012 Dorien Morin-van Dam 16. COVER IMAGEIf you own a business, why not use your personal profile to tell your friends about it?@Tag your own business. In the about section, list and @tag you Facebook Page and it will become a clickable link.You logo will look nice up there, too! 2012 Dorien Morin-van Dam 17. 2012 Dorien Morin-vanDam 18. Profile vs. PageFacebook Profile is for you personally.Only one profile/person ever!Create relationships: people can friend you.Engage in Facebook Groups.Facebook Page is for your business.You can have multiple pagesCreate professional relationships: people have to like yourpage.Engage on your page and use Insights for traffic and userdata! 2012 Dorien Morin-vanDam 19. Facebook Page CoverSize: 851x315MAY NOT CONTAIN: Price or purchase information, such as "40% off" or"Download it at our website" Contact information, such as web address, email, mailingaddress or other information intended for yourPagesAbout section References to user interface elements, suchasLikeorShare, or any other Facebook site features Calls to action, such as "Get it now" or "Tell your friends" 2012 Dorien Morin-vanDam 20. Posts Images (your own) Links (blog posts, articles, websites) Videos (think YouTube) Ask Questions Quotes Give Tips Share from others 2012 Dorien Morin-van Dam 21. Twitter LINGO Please go to yourTwitter Account twitter.com/honmb 2012 Dorien Morin-van Dam 22. 2012 Dorien Morin-vanDam 23. Profile Info Use all 160 characters Use key words Link to your website Upload an image of you Do not protect your tweets if you are a business! 2012 Dorien Morin-vanDam 24. Talk = tweetWhen you have something to say on twitter, you tweet.Everyone who follows you CAN see it.Retweet (RT) is when you copy what someone else said. Its a compliment when someone retweets you. So retweet others to compliment them. 2012 Dorien Morin-vanDam 25. Home = see tweets of all those you follow@Connect = people talking to you #discover = search 2012 Dorien Morin-vanDam 26. Direct MessageTo talk with someone who is following you.If you have not followed them, you can NOT DM.We seldom use it.Automated DMs are frowned upon. 2012 Dorien Morin-vanDam 27. Tweets Ask questions Reply to questions Your Website link Your Blog link Your Facebook Page link Quotes (people love to Retweet=RT those)140 characters!To shorten links, try tinyurl.com 2012 Dorien Morin-vanDam 28. # Hashtags # Our hashtag is #honmb If you type #honmb in the Twitter search,ALL tweets with the hashtag come up Try this for your industry to findconversations. Develop a #hashtag for an event orbusiness and ASK for people to use it. 2012 Dorien Morin-vanDam 29. LinkedIn LINGO Please pull up your LinkedIn ProfileGroup Name: Hands-On Networking Myrtle Beach 2012 Dorien Morin-vanDam 30. 2012 Dorien Morin-vanDam 31. LinkedIn Profile Upload an image of YOU, not your logo Fill in all possible fields Add your education Add your work experience Add your volunteer work Add special skills Link to your twitter, website, Facebook 2012 Dorien Morin-van Dam 32. Connecting/Contacts First find those you already know with LinkedInsearch Use your email contacts to find moreconnections Join Groups and connect with members Ask for an introduction 2012 Dorien Morin-vanDam 33. Post/Share an Update Share your own blog posts Share other blog posts and articles Ask questions Give Tips Talk about professional events you attend 2012 Dorien Morin-van Dam 34. Recommendations Offer to write one for a colleague, friend, fellownetworker, business associate, current or formeremployee anyone who you would recommendto a fellow business owner. Ask for recommendations from those youvedone business with. Youll approve them beforethey are published. 2012 Dorien Morin-van Dam 35. Group Benefits You can ask to connect with ANYONE in agroup without having to know their emailaddress You can share your expertise and offerhelp You get to know more experts in your field EXPAND YOUR PROFESSIONAL NETWORK! 2012 Dorien Morin-vanDam 36. Q &AWe are ready! 2012 Dorien Morin-vanDam 37. Check us out!And consider joining us as a memberhonmb.com 2012 Dorien Morin-vanDam 38. Our MissionThe mission of Hands-On Networking MyrtleBeach (HONMB) is to foster social media growthand engagement amongst local professionalsand business owners and to connect via varioussocial media platforms. We offer each othersocial media education, support, advice, andguidance by online engagement in anencouraging and positive way. We strive to keepour economic activity as local as possible tobenefit our members and our online community. 2012 Dorien Morin-vanDam

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