Date post: | 05-Dec-2014 |
Category: |
Documents |
Upload: | karen-jahnke |
View: | 350 times |
Download: | 0 times |
LinkedIn 101
Effective Professional Networking Through LinkedIn and Business
Relationship Building
Sue Gresham, Innovative Client Solutions
Schedule
• 9:00 AM – 10:15 AM Session One– Social Media = Social Networking = Professional
Relationship Building
– You’re On LinkedIn, What’s Next?
• 10:15 AM – 10:30 AM Break
• 10:30 AM – 12:00 PM Session Two– Question and Answer Period
– Practical Application
– Action Plan
Sue Gresham, Innovative Client Solutions
Everybody’s Doin’ It
Sue Gresham, Innovative Client Solutions
Old Media
• Information from TV, newspapers, radio, books, encyclopedia
•
• One-way conversations– No interaction
• Meet face-to-face
• Local friends
New Media
• Information from Internet, TV, Kindle, Mobile devices
• Multiple conversations– Give/take, feedback
• Photos on media sites
• Worldwide friendships
Sue Gresham, Innovative Client Solutions
What is Social Media
• MySpace
• Blogs
• YouTube
• Wii
Sue Gresham, Innovative Client Solutions
The Big 3
LinkedIn Facebook Twitter
Business Professional Business Casual Microblogging
Over 60,000,000 Over 350,000,000 Over 30,000,000
Personal Profile Personal Profile Bio-160 characters
Formal process to “connect”
Less formal “friend” process
Can “follow” anyone
Control over profile Friends can post anything to your “wall”
Anyone can “tweet” about you
1 profile per person 1 profile can add multiple pages
Multiple accounts
Sue Gresham, Innovative Client Solutions
Why Use Social Media?
• Search tool
• Find Jobs
• Find People
• Find Companies
• Find Customers
• Find Interest Groups
Sue Gresham, Innovative Client Solutions
• Educational– Learn from thought-leaders
– Research products
– Webinars galore
– Discover events
• Create Brand– Establish Credibility
– Share your expertise
– Become thought-leader
Sue Gresham, Innovative Client Solutions
• Relationship Building– Establish– Maintain– Nurture
• Grow Network
Sue Gresham, Innovative Client Solutions
BE FOUND
Sue Gresham, Innovative Client Solutions
Lets Get Started!
Sue Gresham, Innovative Client Solutions
LinkedIn – Build Effective Account
• 100% Rule - increases chance to be found
• Be Honest & Authentic
• Add Quality Connections
• Be a Quality Connection
• Pay it Forward
Sue Gresham, Innovative Client Solutions
Create your Account
Sue Gresham, Innovative Client Solutions
The Look of LinkedIn
Tabs from Left to Right
• Home
• Profile
• Contacts
• Groups
• Jobs
• Inbox
• More
Sue Gresham, Innovative Client Solutions
Profile Tab
• Edit Profile
• View Profile
• Recommendations
Sue Gresham, Innovative Client Solutions
10 Building Blocks for Effective Profiles
Sue Gresham, Innovative Client Solutions
Name
Public Profile
Professional Headshot
Sue Gresham, Innovative Client Solutions
Professional Headline
Keywords
Very short elevator pitch
Visible
Current/Past
1 current position, 2 position
EducationSue Gresham, Innovative Client Solutions
Summary 2000 words Good first impression Keywords……keywords Tell your story in your words
Specialties
Keywords
Sue Gresham, Innovative Client Solutions
Experience
Details of current/past
Keywords
Your own words
Interests
Sue Gresham, Innovative Client Solutions
Home Tab
Inbox
Network Updates
Group Updates
People You May Know
Who Has Viewed My Profile
Applications
Sue Gresham, Innovative Client Solutions
Contacts Tab
My Connections
Networks Statistics
Add Connections
Sue Gresham, Innovative Client Solutions
Job Tab
• Search for Jobs
• Post Jobs
• Find Companies
Sue Gresham, Innovative Client Solutions
More Tab
Company search
Add applications
Sue Gresham, Innovative Client Solutions
Adding Connections
• Invite via email
• Join Groups
• Ask for Introduction
Sue Gresham, Innovative Client Solutions
Power of Groups
Strategy for joining
50 Groups Max
Finding Groups
Connections
Discussions
Job Boards
Sue Gresham, Innovative Client Solutions
Are You Effective on LinkedIn?
• 20 second rule
• Searchability
• Engage in communicating with others
Sue Gresham, Innovative Client Solutions
Set LinkedIn Strategy
Add Quality Contacts
Engage in Discussions
Update Status
Give Recommendations
Sue Gresham, Innovative Client Solutions