Date post: | 01-Nov-2014 |
Category: |
Business |
Upload: | nigel-ohrum |
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Social Media 101
Web Presence Basics (Getting Found Online)
Nigel Ohrum
Social Media manager / Web Presence Development
Helping individuals and small businesses expand their online influence through online networks.
The Purpose...
* To grow your business* Increase your online influence* Share your knowledge
Getting Found Online
How easy is it to find you online?
* By Name ex. [Nigel Ohrum]* By Business Name ex. [Social Toppings]
Online Search Profiles
Are you on...
Google PlacesYelpBingYellowpages.comCitySearch
What's the benefit
1. Being found online easier.
2. Directing traffic to youand your business.
3. Free 24/7 online advertising
Online Search Listing Example(Good)
Room for Improvement
Who's looking...
Monitoring Activity
Adding the "Social" Layer
Social Media - millions of people across the world having conversations online.
Facebook - premier social network with over 800 million users.* In the United States, the average Facebook user spends almost 30 minutes daily.
LinkedIn - professional / B2B social network with more than 135 million users.
Social Media & Healthcare
Almost 1/3 of people have usedsocial media forhealthcare.
Social Media & Healthcare
Boomers make up32.5% of the adultpopulation & 36% of the total onlineadult population.
Boomers accountfor ~1/3 of web-traffic on anygiven day.(Pew Internet & American Life Project)
So where should you be...
LinkedIn -
1. Good Descriptive Title2. Current / past workexperience description3. Summary
1. Good DescriptiveTitle2. About info2. Images3. Profile picture4. Detailed info
How I can help...
*Basic Account Setup : Facebook & Twitter profiles : $197 ($100 for one)*All other Social Media Profiles : $100/site*Facebook Fan or Group Page Creation : $175/page*Online Search Profile Creation / Claiming (Google, Bing, Yelp, etc) : $400*Consulting Social media / Web Presence Development : $60/hr
Connect with me
facebook.com/nigel.ohrumfacebook.com/socialtoppingsNigelOhrum.comlinkedin.com/in/nigelohrumslideshare.net/nigelohrummeetup.com/san-jose-social-media