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Social Media 2.0 Jeff Higley Editorial Director/Vice President HotelNewsNow.com/STR [email protected]
Social Media 2.0
http://www.youtube.com/watch?v=3SuNx0UrnEo&feature=related
Social Media is Ubiquitous to Business
• Don’t Be Channel Focused – Be Purpose Focused
• Customer & Competitor Insight• Guest Relations/Service• Employee Recruitment• Sharing of Expert Insight (local expert
contribution)
• Co-Creation and Brand Insistence• Sales Generation (be careful though)
Social Media Steps for Success
1) Starts with a Plan Based on Objectives2) Identify your Social Media LTSCA’s3) Create a Social Media Strategic Theme by
Objective4) Identify Target Audience, Tone &
Personality5) Invest in the Effort & Get Buy-In6) Launch, Measure & Adjust
Walk Before You Run
• Basics First then Advance• Review Sites are Still the Most
Powerful Form of Social Media, in Terms of Influencing Potential Guests
Social Media 2.0
Justin HolmerudField Marketing Social Media, Mobile & Video Manager Starwood Hotels & [email protected]
Who Becomes a Fan?
Facebook Marketing Travel & Leisure Study
Followers
Engagers
Advocates
Guest Engagement
A Social Example
Deal Sites
Life
Opportunity
Users
Businesses
• Lead Generation• Conversion• Retention• Loyalty• Repair
Thinking about ROI
Social Media 2.0
Jerry StaffordRegional Director of Revenue ManagementDavidson Hotels & [email protected]
Reputation Management
Not just about responding to negative comments All comments Genuine language Taking responsibility
A potential customers first impression Genuine concern and care Bad Days Potential customers
Reputation Management
It is your reputation that is on the line every day Past to Future What to manage Perceived Truth
It can be a medium to get your message out What we are doing right Promote
Social Media 2.0
Sandee SwearingenRegional Sales DirectorMICROS eCommerce Services | TIG [email protected]
Geo SocialLocation Based Social Networks
“An extension of your Social Media Strategy”
Value of Geo Social
• A Perfect Fit for the Hospitality Industry• Engage Your Audience Where they are• Drives more “Earned” Media Value • Drives Incremental Sales• Free cost of Entry• Creates Loyalty
InfluenceOpinionsEngage Visitation
Mobile: 5.3 billion mobile devices are used worldwide — that’s 77
percent of the world’s population
Smartphones: 21.8 percent of all mobile devices are smartphones.
Facebook: 250 million people accessing the site via mobile
Yelp: Yelp is topping 50 million unique visitors per month. Its
move to team up with OpenTable earlier this year will only increase its relevancy
notable trends in the geosocial universe, courtesy of JESS3
Geo Social is reliant on Mobile
