Easy

Facebook, Twitter & Foursquare

Today, we’ll work on

This. And this.This.

And not this…

What makes someone “good” at social media?

• Genuine interest

• Something to say

• An understanding of what your customers want to hear

• A little bit of time every day

• The ability to create content & continue the conversation even when you are in your off-season.

Facebook• Allows you to develop relationships with people who

are putting their preferences, favorites & more right

in front of you.

– They like you but don’t know you.

– Who likes you? Search Facebook for groups or pages that fit your performance format and invite their fans to become fans of your page.

FacebookAlways the goal -- They buy a ticket or send their support ($$). – Allow supporters to “Tell a Friend” or “Share” it on

Facebook or Twitter.– Posting “I just bought tickets to David Sanborn

at MCG Jazz!” can influence their closest and

most trusting friends. A “trusted referral”

Facebook• FBML – allows for the creation of branded

content on Facebook• Allows your FB page to reflect you webpage. • Great landing pages:

– http://www.facebook.com/verizon– http://www.facebook.com/Honda

Twitter• What are you doing?

• Simple question, simple (but not boring) answer.

• Power Twitterers share their most important updates only. – Post compelling tweets that inspire retweeting– Allow others to share your message

Twitter• Create your handle

– The shorter your handle, the more room you have for retweets

– I was Amy_at_MCGJazz, I’m now Amy_MCGJazz, giving me room for 3 more characters per retweet.

• Takes as much or as little time as you want it to

– Compose your thought and edit

– Short, concise messages that are retweetable

Twitter• Why would a ticket pro need Twitter?

– Because we’re interesting. – Because we are a source of insider deals.

Foursquare• A geolocator.

• You say, “I am at INTIX” – Foursquare maps it for you – Tells your followers – Keeps track of how many times you check in– Rewards you with virtual goodies and

sometimes discounts & gifts from retailers, bars, etc.

Foursquare• New for Foursquare: website badges

– Add one to your site to allow your site visitors to add your venue to their Foursquare “To-Do” list.

Social Buying

• Groupon• Living Social• Bloomspot – Luxury getaways and experiences• Deal Gooder – Social buying benefitting a different

charity daily• Deal Radar – A social buying aggregator

Contact Me• Facebook:

http://www.facebook.com/amyconstantinekline

• Twitter: @Amy_MCGJazz

• Email: akline@mcg-btc.org

• Phone: 412.322.0800 (w) or 412.417.4213 (c)