Date post: | 02-Nov-2014 |
Category: |
Documents |
Upload: | wendyflanagan |
View: | 2 times |
Download: | 0 times |
Social Media Marketing2012 REACH & RESOURCES
Wendy Flanagan
1/21/2012 Brand4Market.com 1
Agenda
• Strategy• Social Media Properties• Content Rules• Tagging• Composite Services• Personal Profiles• Measurement• Metrics/Monitoring
• Manage• Integrate• Consumers• Facebook Power• Twitter Tools• Search Engine Optimization (SEO)
• Resources
1/21/2012 Brand4Market.com 2
OVERARCHING STRATEGY
1/21/2012 Brand4Market.com 3
Strategy
• Outline business objectives• Understand audience goals and interests• Establish social media guidelines• Assign roles and responsibilities• Document calendar of holidays/activities/promotions
• Create message map of daily posts• Schedule engagement tactics1/21/2012 Brand4Market.com 4
SOCIAL MEDIA PROPERTIES
1/21/2012 Brand4Market.com 5
1/21/2012 Brand4Market.com 6
1/21/2012 Brand4Market.com 8
1/21/2012 Brand4Market.com 9
1/21/2012 Brand4Market.com 10
1/21/2012 Brand4Market.com 11
1/21/2012 Brand4Market.com 12
1/21/2012 Brand4Market.com 13
1/21/2012 Brand4Market.com 14
1/21/2012 Brand4Market.com 15
1/21/2012 Brand4Market.com 16
1/21/2012 Brand4Market.com 17
CONTENT RULES
1/21/2012 Brand4Market.com 18
1/21/2012 Brand4Market.com 19
1/21/2012 Brand4Market.com 20
1/21/2012 Brand4Market.com 21
1/21/2012 Brand4Market.com 22
1/21/2012 Brand4Market.com 23
1/21/2012 Brand4Market.com 24
1/21/2012 Brand4Market.com 25
1/21/2012 Brand4Market.com 26
1/21/2012 Brand4Market.com 27
1/21/2012 Brand4Market.com 28
1/21/2012 Brand4Market.com 29
1/21/2012 Brand4Market.com 30
1/21/2012 Brand4Market.com 31
1/21/2012 Brand4Market.com 32
TAGGING
1/21/2012 Brand4Market.com 33
1/21/2012 Brand4Market.com 34
1/21/2012 Brand4Market.com 35
1/21/2012 Brand4Market.com 36
1/21/2012 Brand4Market.com 37
COMPOSITE SERVICES
1/21/2012 Brand4Market.com 38
1/21/2012 Brand4Market.com 39
1/21/2012 Brand4Market.com 40
1/21/2012 Brand4Market.com 41
1/21/2012 Brand4Market.com 42
PERSONAL PROFILES
1/21/2012 Brand4Market.com 43
1/21/2012 Brand4Market.com 44
1/21/2012 Brand4Market.com 45
1/21/2012 Brand4Market.com 46
1/21/2012 Brand4Market.com 47
1/21/2012 Brand4Market.com 48
1/21/2012 Brand4Market.com 49
MEASUREMENT
1/21/2012 Brand4Market.com 50
1/21/2012 Brand4Market.com 51
1/21/2012 Brand4Market.com 52
1/21/2012 Brand4Market.com 53
1/21/2012 Brand4Market.com 54
1/21/2012 Brand4Market.com 55
1/21/2012 Brand4Market.com 56
1/21/2012 Brand4Market.com 57
1/21/2012 Brand4Market.com 58
1/21/2012 Brand4Market.com 59
MONITORING
1/21/2012 Brand4Market.com 60
1/21/2012 Brand4Market.com 61
1/21/2012 Brand4Market.com 62
1/21/2012 Brand4Market.com 63
1/21/2012 Brand4Market.com 64
1/21/2012 Brand4Market.com 65
1/21/2012 Brand4Market.com 66
MANAGE
1/21/2012 Brand4Market.com 67
1/21/2012 Brand4Market.com 68
1/21/2012 Brand4Market.com 69
1/21/2012 Brand4Market.com 70
1/21/2012 Brand4Market.com 71
1/21/2012 Brand4Market.com 72
1/21/2012 Brand4Market.com 73
INTEGRATE
1/21/2012 Brand4Market.com 74
1/21/2012 Brand4Market.com 75
1/21/2012 Brand4Market.com 76
1/21/2012 Brand4Market.com 77
1/21/2012 Brand4Market.com 78
1/21/2012 Brand4Market.com 79
CONSUMERS
1/21/2012 Brand4Market.com 80
1/21/2012 Brand4Market.com 81
1/21/2012 Brand4Market.com 82
1/21/2012 Brand4Market.com 83
1/21/2012 Brand4Market.com 84
1/21/2012 Brand4Market.com 85
1/21/2012 Brand4Market.com 86
FACEBOOK POWER
1/21/2012 Brand4Market.com 87
1/21/2012 Brand4Market.com 88
1/21/2012 Brand4Market.com 89
TWITTER MANAGEMENT
1/21/2012 Brand4Market.com 90
1/21/2012 Brand4Market.com 91
1/21/2012 Brand4Market.com 92
1/21/2012 Brand4Market.com 93
1/21/2012 Brand4Market.com 94
1/21/2012 Brand4Market.com 95
SEO
1/21/2012 Brand4Market.com 96
1/21/2012 Brand4Market.com 97
1/21/2012 Brand4Market.com 98
1/21/2012 Brand4Market.com 99
Your Website or Blog
Squidoo
Chime.in
Weebly
XangaScoop.it
Storify
HubPages
Keyword‐loaded, Unique Content Distribution
1/21/2012 Brand4Market.com 100
RESOURCES
1/21/2012 Brand4Market.com 101
1/21/2012 Brand4Market.com 102
1/21/2012 Brand4Market.com 103
1/21/2012 Brand4Market.com 104