Social Media 4BusinessA System That’s

As Easy As

A B C DAugust 23, 2011

More Than A Passport

A Very Powerful Lesson…

Why Social Media?

Social Media Statistics

• 9% of consumers can be reachedthrough e-mail only(MarketingSherpa)

• 73% of consumers can be reachedthrough a social network(BazaarVoice)

Social Media In Australia…

1. Facebook – 12 million UniqueAustralian Visitors (UAVs) permonth

2. YouTube – 10 million3. Blogs – 6.9 million4. Twitter – 2 million5. LinkedIn – 1.8 million

So, Why Aren’t MoreBusinesses Doing

More WithSocial Media?

Social Stream System

Align WithYourIdeal

Customer

BecomeThe

Authority

ConsistencyAnd

Timing

DirectYour

Traffic

Align With Your Customer

• Know your market.– What information are they looking for?– What are they listening out for?– How do they want to feel?

• Create a Persona• Write 50 headlines that would be of

interest to them

Become The Authority

• What are the Top 100 websites inyour market?

• Who are the People that yourmarket looks up to?

• Be an “Aggregator”• Aggregators get as much credit as

the original author!

Consistency & Timing

• Establish a routine and stick to it• Post when your market is online?– 11:00am - 3:00pm– 6:00pm - 9:30pm

Direct Traffic To Your Site

1. Have a well-designed Blog2. Write & post 2 articles per week

• Send people back to your website

3. Create a Sales Page4. Send out 2 promotional posts per

month• Send people back to your Sales Page.

What Makes a Good Blog?

What Makes A Good Blog?

Social Streaming

1. Blog

2. RSS Feed

3. Twitter4. Facebook

Fan Page

5. EmailNewsletter

What Do You Do Next?

• Get onto all the MAJOR socialnetworks

– Create a consistent Brand & Profile

• 2 Blog Posts per week– 2 hours per week

• Consistent posting on Social Networks– 50 minutes per day

• One Sales Promotion per month

How To Social StreamAnd Still Get Paid

Questions?

luce@conversionleadership.com