Pink Elephant – Leading The Way In IT Management Best Practices

2011 The Year Of Social Networking

David Ratcliffe Chris Dancy

Troy DuMoulin

2011 – The Year Of Social Networking © Pink Elephant 2011 unless otherwise stated. All rights reserved.

ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries. 2

Agenda

  8:30am: Social Media – A Business Perspective

  9:30am: 10 Things All IT Managers Need To Know About Social Media

  10:45am: Break   11:00am: Social Media &

Security Essentials   12:15pm: Networking Lunch   1:30pm: Social Media & IT

Support   2:45pm: Break   3:00pm: Expert Discussion   4:30pm: Prize Giving!

Pink Elephant – Leading The Way In IT Management Best Practices

Social Media

A Business Perspective

David Ratcliffe President, Pink Elephant http://twitter.com/pinkerdavid

http://blogs.pinkelephant.com/president

Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 4

Social Media – A Business Perspective

  Corporate IT Management Challenges

  Social Media: WHAT is it and WHERE Did It Come From?

  Social Media: WHY Should We Care? The Risks & The Opportunities.

  Social Media: WHO Does What?

  Social Media: Next Steps

Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved.

Social Media Isn’t A Magic Bullet …

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Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved.

Our Biggest Challenges In IT Management

Today For Everyone:   Lack of adequate control of IT assets (infrastructure &

data).   Inability to link IT projects to business value. Today For Some; Tomorrow for Everyone Else:   “Disruptive Technologies”

  Cloud-based services   Consumerization of IT

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Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 7

How Did We Get Here?

Web 1.0 - 1990   Static web pages   One-way traffic   Generally does not change much or very frequently

Web 2.0 – 1999-2004

  Interactive through reader input   Dynamic – frequent changes & updates   Specialized transactions, for example:

  Buying online   Commenting & discussions   Polls & surveys

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Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved.

Social Media Definition …

“Social media are media for social interaction, using highly accessible and scalable publishing techniques.

Social media use web-based technologies to turn communication into interactive dialogue.”

- Wikipedia

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Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved.

Distinct From Industrial Media By …

1.  Reach – anyone can gain a global audience. 2.  Accessibility – tools are generally available to anyone. 3.  Usability – no special skills needed. 4.  Recency – no time lag. 5.  Permanence – real-time editing.

- Wikipedia

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Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 10

Sharing & Exchanging Information

File Hosting & Delivery

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Discussion Research

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Sharing & Exchanging Information

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Overdrive Interactive Social Media MapThe Stuff We Think You Should Care About

Lifecastinghttp://www.justin.tv

http://www.ustream.tv

Social Networkshttp://www.facebook.com

http://www.ning.comhttp://www.myspace.com

http://www.hi5.comhttp://www.friendster.comhttp://www.skyrock.com/

http://www.orkut.comhttp://www.netlog.com

http://www.bebo.comhttp://www.tagged.comhttp://www.imeem.com

http://badoo.comhttp://www.xanga.com

http://www.myyearbook.comhttp://www.classmates.com

Search Engineshttp://www.google.comhttp://www.yahoo.com

http://www.msn.comhttp://www.baidu.com (China)

http://www.aol.comhttp://www.ask.com

http://www.sohu.com (China)http://search.comcast.net

http://my.att.nethttp://www.nextag.com

http://www.business.comhttp://www.dogpile.com

http://www.lycos.comhttp://boardreader.com

B2B Social Networkshttp://www.linkedin.comhttp://www.slideshare.nethttp://www.xing.comhttp://www.plaxo.comhttp://www.ecademy.comhttp://www.ryze.comhttp://my.wallst.nethttp://www.yammer.comhttp://www.networkingforprofessionals.com

Photo Siteshttp://www.flickr.comhttp://photobucket.comhttp://imageshack.ushttp://www.fotolog.comhttp://www.multiply.comhttp://www.webshots.comhttp://www.kodakgallery.comhttp://www.snapfish.comhttp://www.fotki.comhttp://www.smugmug.comhttp://www.zooomr.comhttp://picasa.google.comhttp://www.zoto.com

Social Bookmarkinghttp://digg.comhttp://technorati.comhttp://www.mixx.com http://www.stumbleupon.comhttp://www.kaboodle.comhttp://www.propeller.comhttp://del.icio.ushttp://www.mybloglog.comhttp://www.newsvine.comhttp://www.boingboing.nethttp://www.fark.comhttp://reddit.comhttp://www.slashdot.comhttp://www.bloglines.comhttp://friendfeed.comhttp://www.furl.net/http://www.blinklist.comhttp://www.mister-wong.comhttp://ma.gnolia.comhttp://www.sphinn.comVideo Sites

http://video.google.comhttp://www.youtube.com

http://video.msn.comhttp://vids.myspace.com

http://video.aol.comhttp://www.dailymotion.com/us

http://www.veoh.comhttp://www.metacafe.com

http://www.break.comhttp://www.hulu.com

http://revver.comhttp://www.stickam.com

http://blip.tvhttp://www.viddler.com

Micro Blogging/Textinghttp://www.twitter.com

http://twitpic.com http://www.twitxr.com

http://search.twitter.com http://www.tweetscan.com

http://www.twemes.com http://www.mocospace.com

http://www.tumblr.comhttp://friendfeed.comhttp://www.plurk.com

http://lifestream.fmhttp://jaiku.comhttp://identi.cahttp://jott.com

http://socialthing.comhttp://www.12seconds.tv

http://www.swurl.comhttp://www.utterli.com

http://www.itsmy.com/itsmyhttp://www.brightkite.com

http://ping.fmhttp://www.dodgeball.com

http://www.pinger.comhttp://www.seesmic.com

Tools/Platformshttp://www.livejournal.comhttp://www.ning.comhttp://www.vox.comhttp://buzzm.worldbank.orghttp://www.movabletype.orghttp://www.sharethis.comhttp://lifestream.fmhttp://crowdvine.com/home

Reviews/Travelhttp://cityguide.aol.com/http://www.tripadvisor.comhttp://www.yelp.comhttp://www.citysearch.com/http://www.wayn.com/

Wikishttp://www.wikipedia.orghttp://recipes.wikia.comhttp://uncyclopedia.wikia.comhttp://www.wikihow.comhttp://www.wikimapia.orghttp://www.wetpaint.comhttp://en.wikibooks.orghttp://pbwiki.comhttp://wikitravel.orghttp://lyricwiki.orghttp://gollum.easycp.de/en/http://www.qwika.com/http://en.wikiwix.com/

Groupshttp://groups.yahoo.comhttp://groups.google.comhttp://www.meetup.com

Podcasthttp://www.apple.com/itunes/http://www.live365.comhttp://www.podcast.comhttp://www.podcastalley.com

Blogshttp://technorati.comhttp://blogsearch.google.comhttp://www.wordpress.comhttp://www.wordpress.orghttp://www.blogspot.comhttp://www.blogger.com

Overdrive Interactive is an online marketing services firm that helps companies create genuine and lasting connections with their target audiences and customers using Social Media Marketing, Search Engine Marketing and Online Media. Learn more by visiting us at www.OverdriveInteractive.com or call 617-254-5000.

WebsitesTools

Are we missing one? Submit your website and see the expanded version at overdriveinteractive.com/social-media-map

Socialize With Usoverdriveinteractive.com/facebook

myspace.com/overdriveinteractive

twitter.com/ovrdrv

Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 12

Issues

1.  What are the risks?   Damage to brand   Missed opportunities

2.  What are the opportunities?   New connections & better relationships   Getting ahead of the game

3.  What is our strategy for using social media?   Listen & interact   Consider ALL options

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Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 13

Issues

4.  Who should be responsible?   No central control needed from IT; just information & guidance   Managers take responsibility for their staff – as usual

5.  Who should be involved?   Almost anyone could be; but who should be?   Good judgement & decent communication skills are musts

6.  What about policies for usage?   Yes!

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Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 14

“No-Brainer” Next Steps

1.  The Four Tiers of social media research. Find out what everyone else is saying about:   Your industry   Your organization   Your products   You

2.  Interact:   Contribute to discussions   Reply to questions   Correct misconceptions

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Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 15

“No-Brainer” Next Steps

3.  Think about and document a corporate vision and objectives for use of social media.

4.  Write & publish corporate social media policies 5.  Invest in some education & training for your staff,

covering:   Corporate social media policies   Privacy & security best practices   The most common social media services   Useful social media tools

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Pink Elephant – Leading The Way In IT Management Best Practices

Social Media

A Business Perspective

David Ratcliffe President, Pink Elephant http://twitter.com/pinkerdavid

http://blogs.pinkelephant.com/president

Social Media – A Business Perspective © Pink Elephant 2011 unless otherwise stated. All rights reserved. 17

Agenda

  8:30am: Social Media – A Business Perspective

  9:30am: 10 Things All IT Managers Need To Know About Social Media

  10:45am: Break   11:00am: Social Media &

Security Essentials   12:15pm: Networking Lunch   1:30pm: Social Media & IT

Support   2:45pm: Break   3:00pm: Expert Discussion   4:30pm: Prize Giving!