a technological or a societal change?

Social Media

@danielspronk

@erwinelling

daniel@totalexperience.nl

erwin@totalexperience.nl

The times they are a-changin’http://commons.wikimedia.org/wiki/File:Joan_Baez_Bob_Dylan.jpg

Your old road is rapidly agin’- Bob Dylan

http://www.flickr.com/photos/topsy/188144452/

Do you rememberyour first cellphone?

http://www.flickr.com/photos/ndrwfgg/437667718/

Did it live up to your expectations?

http://www.youtube.com/watch?v=ptbJZ9HBw2k

What was the impactof cellphones?

http://www.flickr.com/photos/splorp/64027565/

Have cellphones changed society?

http://www.flickr.com/photos/ebotunes/2934158531/

and vice versa?http://www.flickr.com/photos/jordansangerman/3622750500/

Technology changes societyand society changes technology

http://www.flickr.com/photos/sveinhal/2514332781/

Think about the changes Social Media bring...

and do not focus on technology!

Did you know?

http://www.youtube.com/watch?v=6ILQrUrEWe8

Leaving ‘the decade of information’http://www.flickr.com/photos/smaku/2313867724/

lots and lots of information, categorized?

information munchers

Entering ‘the decade of people’http://www.flickr.com/photos/joeshlabotnik/305410323/

Individuals

http://www.flickr.com/photos/dunechaser/134672066/

Online identity

my music, my presentations, my career, my thoughts, ...

Online identity

my music, my presentations, my career, my thoughts, ...

Online identity

my music, my presentations, my career, my thoughts, ...

Online identity

my music, my presentations, my career, my thoughts, ...

Online identity

my music, my presentations, my career, my thoughts, ...

Personal and company branding

e.g. Robert Scoble, Microsoft

Communities and tribes

http://www.flickr.com/photos/dunechaser/103723419/

e.g. a tribe of football fans

e.g. a community for air travelers by KLM Air France

e.g. consumers helping consumers

It’s about conversation http://www.flickr.com/photos/11739182@N03/1263985679/

Social media is mainstream

http://www.flickr.com/photos/matthewfield/2306001896/

Social media is mainstream

Your neighbour

http://www.flickr.com/photos/matthewfield/2306001896/

Social media is mainstream

Your neighbour

Your boss

http://www.flickr.com/photos/matthewfield/2306001896/

Social media is mainstream

Your neighbour

Your boss

Your co-worker

http://www.flickr.com/photos/matthewfield/2306001896/

About the social media revolution

http://www.youtube.com/watch?v=sIFYPQjYhv8

You better start swimming or you’ll sink like a stone

- Bob Dylan

http://www.flickr.com/photos/crazscout/2304111344/

@danielspronk

@erwinelling

daniel@totalexperience.nl

erwin@totalexperience.nl