Social Media Academy Info package #SMACAD

© Copyright Xeequa Corp. 2008#SMACAD

Social Media Academy

Info package

2© Copyright Social Media Academy 2009-2011 Copying or distribution is prohibited

#SMACAD

Spring 2011 Class Information

Introductory Workshop Agenda

Technical Requirements

Lesson Details & Workshop Dates

Workshop Calendar

Main elements of the certification

Social Media AcademyWelcome !


#SMACADSpring 2011

Certified Social Business Master

22 Self paced lessons,

6 Instructor lead workshops

Collaborative learning with others including project work

System access February 7th

Class Intro online session –

February 9th 8 am PST

Last workshop March 23

Graduation Meeting March 25th

Certified Social Media Strategist

28 Self paced lessons

8 Instructor lead workshops

Collaborative learning with others including project work

System access February 7th

Class Intro online session –

February 9th 8 am PST

Last workshop April 6

Graduation Meeting April 8th


#SMACADThe Online Learning Engagement

All lessons are on-demand so you can take them at your own leisure

You will need to go through 4 lessons per week

Allocate 60 minutes per lesson

Allocate additional 6-8 hours per week for exercises and hands on experience

Taking the lessons require Internet access

All workshops are instructor lead online conferences with all attendees

Every Wednesday (approx. 1 hour)

Session starting 08:00 AM (PST) 16:00 (CET)

Attendees present their exercises, we discuss the work and have time for Q+A

Tests after some sessions, plus a final test

Graduation is a few days after the final exam


#SMACADIntroductory Workshop Agenda

February 9th 08:00 am PST online session

Welcome and introduction

Meet your class mates

Attendees introduce themselves

The social eLearning platform

Blogs, groups and networks

How we work together

Lessons and workshops

Exercises, presentation, discussions

Social interactions

Relationships

Support

Achievements and graduation

Your first exercise: Presence development


#SMACADTechnical Requirements

You need to have high speed internet to access the eLearning system, follow the lessons and also for attending the weekly workshops

Login information to the eLearning system will be sent to you by email, 2 days prior to introductory workshop on Feb 9th

Please join this first online conference sessions 15 minutes prior to the start at 8 am to make sure your audio system is working

You can use a regular telephone line or use your microphone and speaker from your computer. Best is to use a headset with your computer

You can use both PC or Macintosh. The lessons also work on iPad or iPhone


#SMACADLesson 1 – 4 overview

Lesson 1

The transformation of business society

General introduction to the changing socio

economic landscape

The model of influence is changing

Changes in customer relationship behavior

Mistakes to avoid when starting in the social web

Long term reputation development

Lesson 2

Purpose of corporate social media engagements

Discovering methodical approaches to corporate

social media

Creating a holistic social media approach

Methods, models and frameworks

The NCP model helps sizing networks

Social skill development

Lesson 3

Social media business presence development

Social Media tools, places and spaces

Profile development & Social Graph

Looking under the hood of relationship building in LinkedIn, Twitter, Facebook and others

The big 12 in social network platforms

Some best practices

Lesson 4

Social Media Time Management

“Don‟t waste time with social media – instead invest time

in relationships”

Social Media Time Management

Considerations on time allocation tables

Tools for relationship management

The “Social Minutes” project

Best practices

Workshop 1 - February 16th Presence development review



Lesson 5

Social Media Audits / Assessments

Assessing your social media landscape

Analyzing where your customers are and what they do

Assessing your own brand and corporate presence

Evaluate your partners from a social web point of view

Understand where you are relative to your competitors

Learn to use the Four Quadrant Assessment Model

Case studies and best practices

Lesson 6

Social Media Monitoring Tools

It‟s not about what you „can‟ measure – but

about what you „need‟ to measure

Reporting strategies - Asking the right questions

Using different tools for different jobs

Getting hands-on with monitoring tools

Reporting back into the organization

Lesson 7

Social Media Implementation Strategy I

How Social Media fits into Business Strategy

Today’s Business Dynamics

Customers embrace Social Media

What about Businesses?

How Business Dynamics Impact Customer Relationships

Lesson 8

Social Media Implementation Strategy II

Using Social Media to Turn Challenges into Mutually

Beneficial Opportunities

Systematically Using Social Media

Harnessing Information Overload

Social Media Presence

Networked Brain Trust

Building Engaging and lasting Customer Relationships

Workshop 2 - February 23rd Business Assessment



Lesson 9

Cross Functional Engagement

Social media isn’t just marketing but a business

strategy

Sales engagement strategies

Product Management strategies

Support strategies

Marketing & PR strategies

Logistics strategies

HR Strategies

The new customer experience strategy

Lesson 10

Channel Partner Strategy Development

Social media integrated business partner

engagement

Market relationship models

Social media and the supply chain

Leveraging partners for the regional social customer engagement

Partner sales empowerment

Social marketing collaboration

Lesson 11 Strategy development ICreating a complete social media strategy

Strategy models and framework

Key components of your social media strategy

Creating a strategy team, resources and participants

The Strategy Hexagon – Social Media Strategy Framework

Lesson 12 Strategy development IIStrategy development considerations and examples

External involvement from customers, prospects and partners

Embedding the strategy into the overall corporate objectives


Workshop 3 - March 2ndSocial Media Strategy Development



Lesson 13

Social Selling Techniques

Leveraging social media in Sales

Social media in the different sales structures (direct / indirect)

Understanding the shift in influence and the recommendation chain

Aligning sales engagement with the new "educated purchase decision“

Demand generation and prospecting with social media

Reference selling and solution selling to the social customer


Lesson 14

Social Media Aided Support Organization

Customer experience and social media based

support

Integration and adoption in the support and services department

Co-support initiatives, knowledge syndication

Support effectiveness

Customer integrated support communities

Social media and paid support organizations


Workshop 4 - March 9thSocial Engagement Plan

Lesson 15

Social Media In Product Management

Social media integrated product management

Extending social media based support programs into PM feedback cycles

Co-creation initiatives leveraging social media

Social media supported product launches

Aspects of a changing IP situation and impact to product strategies


Lesson 16

Social Marketing

Leveraging social media in PR and Marketing

Next generation marketing philosophy

The new influence noise ratio

Social Media monitoring

Brand reputation development

Social media campaign planning

Using a social media planning framework




Lesson 17

Indirect Channel Programs

Social media based partner marketing

Partner empowerment program development

Building better partner relationships through social media

Partner management with social media

Online collaboration with partners

Partner program development

Lesson 18

Social Media Organization Development

Building a successful social media organization

Developing an integrate social business organization

Team responsibility and reporting lines

Social media policy management

Social media managers, community managers

Technical requirements, skill development, education

Lesson 19

Social Media Budget Planning & ROIThe financial side of social business

Social media budget allocation / relocation

Social Media as a cost reduction instrument

Social Media KPIs and ROIs

Social media budget planning

Workshop 5- March 16th Social Business Plan



Lesson 20

Social engagement workflows

“Having Connections” has always been a core

element of any business success

The social minutes concept

A social engagement workflow

Making socializing a habit

Social relationships versus business relationships

Key characteristics and success pattern of social networks

Lesson 21

Human Resource and human talent development

Leveraging social media to find best matching

talents

Culture shift and workforce trends

New ways of creating an open business culture

HR challenges in a globally connected world

Case studies

Lesson 22

Recruiting And Team Building

Social media as a tool to create a better team spirit

Fusing the well developed young generation into a business

Developing a social media based recruiting strategy


Workshop 6 - March 23rd Complete Project presentation

Access to Final exam Social Business Master


#SMACADSocial Business Master Class only

Friday March 25th

Final exam review and Graduation


#SMACADLesson 23 – 25 overview Social Media Strategist class

Lesson 23

Technical Social Media Presence

Tools selection for the social media strategy

Building a more advanced Facebook page

Creating more sophisticated LinkedIn group strategies

Establishing a corporate Twitter presence strategy

Leveraging SlideShare across media

Lesson 24

Social Relationship Management Systems

Selecting and implementing social relationship

management

The Social Relationship Management concept

Social contact management implementation

Developing contact Flights for various scenarios

Integration in CRM systems

Lesson 25

Social Media Presence Implementation

Resource & Tools selection for the social media strategy

Resources and cost considerations

Management Tools

Virtual goods development

Examples and best practices

Workshop 7 - March 30thBuilding the technical foundation

Social Media Strategist class


#SMACADLesson 26 – 28 overview Social Media Strategist class

Lesson 26

Building a successful social media consulting

Practice

Planning considerations & business strategies

Building a sound social media consulting business plan

What you can learn from the world's top business consultants

Creating your own business strategy

Customer engagement models

Lesson 27

Building a successful social media consulting

Practice

Service Portfolio & managing large scale social

media projects

Developing a comprehensive service portfolio

Creating a cost and accounting model for multi discipline social media engagements

Planning resources, outsourcing and partnerships

Project examples

Lesson 28

Managing Large Scale Social Media Projects

How to deal with large enterprise requirements and

seven figure projects

Corporate requirements analysis and grass roots campaigns

International social media implementation considerations

Large scale education models, social media policies and roll outs

Leveraging methods, models and frameworks in large scale projects

Planning resources, outsourcing and partnerships

Workshop 8 - April 6th Creating a consulting business plan

Social Media Strategist classAccess to Final exam Social Media Strategist


#SMACADSocial Media Strategists

Friday April 8th

Final exam review and Graduation


#SMACADWorkshops calendar February


#SMACADWorkshops calendar March

*Workshop 7 - 03/30 Social Media Strategist only


#SMACADWorkshops calendar April

* Workshop 8 Social Media Strategist only


#SMACADThe Key Elements Of The Certification

Cross functional business approach

Social media assessment method

Social media strategy framework

Functional social media in sales, marketing, support, HR, logistics, product development

Tools, places & networks

Detailed presence development

Strategy and execution planning

Corporate organization strategy

Reporting & analytics

Budgets, resources, ROI

The seven Social Media Methodologies

Consulting & team building

MethodsModels

Frameworks


#SMACAD

Thank You

© 2011 Social Media Academy. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from the Social Media Academy.

All materials contained herein are the property of the Social Media Academy and its faculty and may only be used, by an enrolled student for his or her own educational benefit.

Social Media Academy | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057

+1 (650) 384-0057

http://SMACAD.com

Social Media Academy Page and Group

Social Media Academy Group

@smacad

All social presences: http://xeesm.com/smacad

http://smacad.com/

http://smacad.com/

http://xeesm.com/smacad


#SMACAD

About

The Social Media Academy is considered the leading education and research institute for applied social media in business. Education

programs are specifically designed for business professionals from all industries. The main emphasis is to help business managers and consultant to get a comprehensive education and hands on

experience through collaborative workshops in all aspects of social business engagement including strategy development, planning, tools selection, resources allocation, organizational development as

well as reporting and analytics. Attendees learn to use leading methodologies, models and frameworks such as the social media strategy framework, the four quadrant assessment methodology or

the NCP model and other strategic tools to create successful social media engagements.

The Social Media Academy is based in Palo Alto, California with

representation in Europe and Australia. For more information visit http://smacad.com

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