Title of Presentation © 1 January 2014 EDF Energy plc. All rights Reserved1
Social Media AdvertisingSimon Burslem
Title of Presentation © 1 January 2014 EDF Energy plc. All rights Reserved2
‘Social Simon’ presents…
• In-depth targeting• Age• Consumer patterns• Behaviours • Interests
• High accuracy of ads served• Advertising at scale• Tap into trends• Real time performance updates• Agile• Feedback
Title of Presentation © 1 January 2014 EDF Energy plc. All rights Reserved10
Why social?
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Social Media @ EDF Energy
Centralised internal social media recommendation © 28 July 2015 EDF Energy plc. All rights Reserved12
EDF E has 13 social media spaces across 7 channels
B2B
Brand
B2CMedia
HR
NNB
Simon BurslemToby Radcliffe
@edfenergycs
Tom BrockingtonKeith Essex Cory O'Donoghue
John HunterClare Baldock
@edfenergyEDFE FacebookEDFE YouTubeEDFE InstagramEDFE Vine
Chris MarchantAsh Mehra
EDFE Google+EDFE LinkedIn
Kate StintonLaurence Ollier
@edfehinkleyc@edfesizewellc
Juliette SandersMegan Johnson
@edfenergycomms
Bec BurnettNeil Daly
@edfecareersEDFE Careers FacebookEDFE LinkedIn
For current channels list visit: www.edfenergy.com/socialmedia
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Social Media Campaign Types• Facebook and Twitter offer a variety of
campaign types to promote your business:- Boost posts to increase engagement- Clicks and conversions can be used to
promote products and services- Boost your page to increase audience- Drive app installs- Offers & discounts- Events- Click to call your business etc.
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Targeting• The major social media channels notably
Twitter and Facebook offer highly targeted advertising based on factors such as custom audiences, interests, behaviours and demographics etc.
• Facebook and Twitter enable campaigns to align to objectives such as driving web visits, engagement, app installs etc.
• Budgets are highly flexible and can be adjusted & optimised in real-time (like Google Adwords)
• When a user clicks an ad, you are charged either per click, per engagement or per view
Facebook Targeting Options
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Facebook Ad Platform
Title of Presentation © 1 January 2014 EDF Energy plc. All rights Reserved20
Twitter Ad Platform