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#SMWLDN

@ISpyMarketing

The end of social media 1.0

What Does This Mean for Brands?

Companies are using social media for a range of different purposes:

| The State of Social Report 2011 |

What to take from today

1. The World is more connected than ever

2. There is still huge growth ahead of us

3. There are huge opportunities – commercially, economically, socially

4. Make social fit into your business – not the other way round

5. Start with listening

6. Choose the platforms where you can connect with your customers

7. Be useful and helpful as a starting point

8. Don’t be an idiot!