Stage 1

The

Preliminar

y

Round

Team Name: The Hashtags

Name of first member: Renu Chowdary

College Name: IIM Trichy

Name of second member:Raghu Arun

College Name:IIM Trichy

Social Media“You are what you share”

-C.W. Leadbeater

Any web based environment that allows users to easily create, publish and share content. Simply It is re-aligning customer service with digital age.

Pros and Cons

Traditional Media

Costly –paid media channels

One way Mode

Broad Spectrum Approach

Low conversion rate.

Selling Brand.

Permanent Results.

Social Media

Inexpensive

Two way model

Narrow targets

High Conversion rate.

Selling “You”

Results disseminate rapidly.

Changing perception of consumers

92% of the consumers report that word of mouth recommendation is the top reason they buy a product or service. Approximately 46% of the consumers rely on social media, when they make a buying decision.

Scope of Social Media

• If face book were to be a Country It would be third largest in the world following China and India.

• Did you think TV was the best way to reach the masses? YouTube reaches more U.S. adults aged 18–34 than any cable network

• Every second two new members join LinkedIn

• About 9100 tweets happen every second.

Social Media in B2B – B2C• They are two sides of the same coin. Social technologies

include broad range of applications that can be used both by consumers and enterprises

Source : Mckinsey Global Institute Analysis

Generation of Leads

Source: State of Inbound marketing,Hubspot,2012

Leads generated through various social media for B2B

Leads generated through various social media for B2C

Virality

In mid June 2014 Ice Bucket Challenge went viral on social media and is one of the most popular Viral Charity.

Cost Benefit Analysis

Acquiring tools & software. Training Opportunity costs Inherent risks.

Web traffic Brand awareness Loyalty Customer satisfaction Competitive advantage. Higher conversion rates Decreased marketing costs. Improved Customer insights.

Conclusion

Traditional media and social media go hand in hand .It is important to

have a mix of both depending upon the target segment and what you

are marketing. Integrating traditional media with social media

campaigns would prove to be effective

Social media isn’t just a fadIt’s a Revolution