Social Media Analysis

Photo Center NW, Seattle, WARayko, San Francisco, CAPhoto Manhattan, New York, NYCenter of Photography Woodstock, Woodstock, NYNew Space Center for Photography, Portland, ORInternational Photo Center, FinlandPhoto Fusion, London, UKCharleston Center for Photography, Charleston, NCPhiladelphia Photography Art Center, Philadelphia, PAMidwest Center for Photography, Wichita, KSNew York Institute of Photography, New York, NYAustin Center for Photography, Austin, TXHouston Center for Photography, Houston, TXAustralian Centre for Photography, Paddington, AULondon School of Photography, London, UKSilver Eye Center for Photography, Pittsburgh, PASchool of Visual Art, New York, NYColumbia University, New York, NYPratt Institute, New York, NYParsons, New York, NYNYU- Photo, New York, NYCenter for Creative Photography, Tuscon, AZMuseum of Photographic Arts, San Diego, CASFMOMA, San Francisco, CAFlak Photo, Web

Institutions studied

100% of these institutions use both Facebook and Twitter.

Content of Focused Institutions

Silver Eye Center of Photography

Silver Eye Center for Photography is dedicated to celebrating photography, both as an expressive art form and as a medium that brings to light the details and larger stories that influence and inform an understanding of ourselves and the world. With our singular commitment to exhibiting and promoting contemporary photography and photo-based multimedia, we are unique to Pittsburgh and the surrounding region. Platforms Used:

Facebook Followers: 2,753 – 7 Posts per weekTwitter Followers: 1,048 – 6 posts per day

FacebookPromote events and follow up with updates on how the event wentalbum of student submitted workinstallation shots and updatespromote courses, workshops, and lectureHold contestsAn event called 8x8.. people submit their square images, they print them off and sell them as a fundraiserreminders of hours

Twitter

Retweet other organizations tweets about their exhibitionRefers to facebook Links to website, class registrationInteract with other local twitter handles and organizations Post links to articles regarding affiliated artistsPromote instagram contests

Content of Focused Institutions Center of Photography at Woodstock

Center of Photography at Woodstock is dedicated to supporting artists working in photography and related media and engaging audiences through opportunities in which creation, discovery, and learning are made possible. Platforms Used:

Facebook Followers: 3,141 – 6 Posts per week.Twitter Followers: 2,280 – 3 posts per day.Flickr – 2409 photographs

Facebook

Information on courses and registration post welcoming internsdiscount periodsinformation on artist lecturesphotos from artist lectureinformation on current exhibitions

TwitterLinks to facebook postscausal quotes regarding photography from staff members, discussions, artistsarticles regarding photography

FlickrUses for sharing photographs of events, such as openings, lectures and installation shots

VimeoVideos of slideshows featuring work by various affiliated artists.tribute video to previous director of institute.

Content of Focused Institutions

New Space Center for Photography

Newspace Center for Photography is an educational and cultural nonprofit that is dedicated to promoting photographic education and appreciation to the public as well as providing a space and building a community where photo enthusiasts can learn, create, discuss and show their work. Platforms Used:

Facebook Followers: 1,898 – 18 Posts per weekTwitter Follorowers: 1, 103 – 3 posts per day

Facebook

links to instagraminformation on cover photo/profile pics make cover photo current artist on viewCourse information shots of installationsupdates on darkroom hours or darkroom closuresinformation on volunteers, ta positions and internship opportunities.

TwitterLinks to instagram and facebook postsplug other photo organizations and eventslinks to photography related articles, tweet at specific organization when canretweets photography quotesuse hashtags, #darkroomproblems, #photographyanswer photography related questions, such as processes, camera tricks and photo facts

Content of Focused Institutions Photo Center NW

Our school serves students of all levels with a full range of coursework in film and digital media, and a rigorous certificate program encompassing theory, aesthetics, and technical mastery. The Photo Center provides its students and the community with resources that include gallery spaces, darkrooms, studios, a digital lab and library. Platforms used:

Facebook Followers: 5,100 – 20 Posts per weekTwitter Followers: 4, 513 – 4 tweets a dayBlog- Posts 1-2 times a day, no weekendsInstagram Followers – 103 – 2-8 photographs a day

Facebook ContentPlug CoursesIntroduce new faculty plug local events and other art related news, films and linkscreate events for exhibition openings, and invite all their followerscall for volunteerspost photographs of critiques, classes in session, and behind the scenes at the center

Twitter ContentPlugs to all facebook posts. (re-iterates)

BlogInformation on summer workshops with photos and descriptions, focus on one then list the others.in depth look at faculty work and projects. artist lecture plugIntroducing New Facultyphoto competitions information and reminders to submitinterviews with faculty or students, discussing their photographs and practicenew students and alumni features

Instagramphotos from a guest lecturer with information on the lecture. photo of installation for thesis workphoto of crew installing exhibitionsaction shots of the labs, prints coming out of printers, lighting demonstrations, books in library, etc

Houston Center for Photography

HCP is a nonprofit organization offering year-round exhibitions, workshops, publications, outreach programs, lectures, classes, and home to an on-site library housing more than 2,500 books on photography as well as a state of the art digital darkroom. Platforms Used:

Facebook Followers: 6, 236 – 15 posts per weekTwitter Followers: 1,067 – 4 Tweets a dayInstagram Followers: 236 – 2-3 a month

Facebook Content advertise events like “First Tuesday” advertise courses, workshops.. “learn how photography started, take our History of Photography workshop starting in June” Include photograph and link to enrollment website. remind of hours, “Tonight we are open till 7, so be sure to add us to your plans!” for holidays promote gift cards (fathers day, mothers day, graduation, birthdays.. etc)Twitter Content

4-5 posts plugging different courses uses phrases like Take creative photography to the next level, Take the first step to learn, Learn the Basic, Now that you have your portfolio, Develop your skills, Mark your Calendars, Show us what you got Refer to facebook no retweets, just information on courses at HCP, events and hours.Instagram Content

Photos of bookstore, with a 5% discount signShot of installation of exhibitionShot of artists in front of exhibition installation shot of process in courses, example: sun prints in the park.a shot of a student photographing during their Photo Safariphotograph from a lecture panelphotograph of exhibition announcement other photographic photographs, often humorous. Example: still life in whole foods.

Content of Focused Institutions

NYU Photo Platforms Used:

Facebook Followers: 597 – 14 Posts per weekTwitter Followers: 2,156 – 5 posts per day. Blog: 7-10 posts per monthInstagram: 130 Followers -

FacebookCreate facebook event pages for gallery openings, lecturesPromote openings with links to pagesclass photos of coursesUpdates on alumni, showing their workUpdates on past faculty, students or alumni’s achievements (awards, fellowships, magazine features, etc.)Photograph related employment opportunitiesPhotograph related events around the cityHold contests

Twitter(grey gallery)Promotes gallery showsPromotes all the different art programs at NYULinks to articles and artist workTweets at other handles like @museumnerd

Blog

Post article based material.. recent book launches, slideshows featured on other websites, events at other photo related organizations like Aperture

Promote various workshops from other affiliated institutionsPromote any photo related story, NPR, Etc. Information on grad programs They publish it like a magazine.

Content of Focused Institutions

Museum of Photographic Arts

The mission of the Museum of Photographic Arts is to inspire, educate and engage the broadest possible audience through the presentation, collection, and preservation of photography, film and video. Platforms Used:

Facebook Followers: 9,519 – 10 Posts per week. Twitter Followers: 11, 391 – 3 Posts per day/

Facebookmuseum related events, exhibitionsphotograph articles on featured photographerslinks to videos related to featured photographeron bike day- posted a black and white photo of a girl on a bike, creative way to interact with current eventscreated a photo challenge with a hashtag used for instagram and twitter. advertise other opportunities to submit photographic workpost and photos of a day in the life of the collections managerbehind the scenes photographs and posts regarding staff and insight into the production of the institute.

TwitterConnect to fb postsresponds to viewers’ questions, concerns and commentslinks to articles, videos and eventsinstagram challenge – 30 photos for the 30 year anniversary of MOPA

FlickrEvent and opening photographs

Content of Focused Institutions

Content of Focused Institutions San Francisco Museum of Modern Art

Platforms Used: Facebook Followers: 102, 627 – 15 posts per weekTwitter Followers: 394,859 – 10-20 per dayTumblr: 3-5 posts per day/ 200+ average reblogsFlickr: 8,259 PhotographsVimeo/Youtube – 200+ videos/ 2, 458 subscribers/ 572,199 views total

FacebookPhotos of installation of worksartist quotes that relate to featured artistPosts celebrating artists birthdays with imagesPhoto albums for different events, exhibitions and days for example ‘slow art day’Create facebook events for exhibitions, openings and lecturesShow work that relates to current events, for example- painting of fireworks for 4 th of july)Post content that is art or artist related, - example jerry saltz advice for artists.Hold contests for work

TwitterPromote facebook and tumblr postsRetweet followers questions and comments. Reply to questions and commentsInteract with other institutes handles – museumnerd, etc Post time lapse videos of installationHave artists or different staff members “hack” twitter account to give diff. perspectiveInvite someone to look at a work of art, and describe the experience via twitter

TumblrSubmission Friday, accept art related submissions to share

FlickrPhotographs of people in the galleriesPhotographs from events

YoutubeTime lapse videos of installationsVideos of artists discussing their workFavorite and share other videos on artists in their collection or relevant pieces

Content of Focused Institutions Flak Photo

Flak photo.com is an online art space + digital photo publication that celebrates the culture of 21st century image-making. The site is produced by Andy Adams acsnd site highlights new series work, photobook projects and gallery exhibitions from a global community of contributors. Platforms used:

Facebook followers: 33, 979 – 18 posts per week.Twitter Followers: 24, 465 – 10 Tweets a DayPinterest Followers: 2,568 = 1, 383 PinsGoogle + Followers: 8,756

Facebook ContentCall for Work- once a week Today’s Flak Photo – Daily Post Links to discussion groups/ articles on site – 1-2 a weekonce a week will post a link to either twitter, pinterest or google + pageonce a week asks question specifically for discussion

example: “Regarding Portraiture, How important are the eyes?” (10 likes + 55 comments) “Show of hands- do you still shoot film and why?” (150 likes + 243 comments)**the next day a link to that post, with a “penny for your thought” or “join in the discussion” Often posts quotes by photographers or about photographsExample: "Photography is a system of saving memories. It’s a time machine in a way to preserve the memory, to preserve time." — Hiroshi

Sugimoto (71 likes and 6 comments/shares) An Icon that says “Keep Calm and Photo On” [212 likes and 106 shares]. Pinterest Content

Boards – Flak Photo Highlights, Landscape Photographs, Flak Photo Landscapes, Photography Book Recommendations, Photographica, Rec Reading- Landscapes, Landscapists, Flak Photo Inspiration, Portrait Photography

-Mainly functions as a space to share photographs and book recommendations. Twitter call for artists work- once a day recommends books, articles, podcasts – twice a day Looking at work : Tim Hetherington..—1-3 times retweets people thanking him, suggesting sites or promoting his own photography quotes plugs to other sites, facebook/pinterest

Conclusions/Suggestions

Facebook-SchoolatICP Facebook could function as an online space for discussion, promotion and information.

- promote specific courses and workshops- highlight faculty, student, alumni and course projects. possibly an “ICP photo of the Day” (create an email for

submissions)- provide information on darkroom hours, library hours and campus hours- promote school related events such as exhibition openings, artist lectures, slidefest and student contests- let the followers know how the events went, with photographs and information after- connect students with other students.- create a space for engagement, by asking photography related questions.- post articles, links and exhibitions that are relevant and could educate and inspire followers- inspire followers through artist quotes and quotes about the photographic medium- create FB events for exhibition openings, artist lectures, slidefest, etc. Invite followers to events- photo albums of student installations, dark room activities, student work (maybe, photo of the day) Behind the scene images- link to other social media outlets, twitter, boro walks tumblr, instagram, website, course catalog- provide information for TA, Internship and volunteer opportunities- highlight a book from the library collection –quote or relevant to that day. -respond to current events - example post a photograph of a famous image of a bike on bike day.

(Get people to see the world through images)- inform followers of other photographic opportunities, via contests, jobs, etc.- let all departments contribute collections manage at the library take-over day.

Day in the life of Education employeee Grisha.

Conclusions/Suggestions

Twitter-Connect to facebook and instagram-Promote courses and workshops-Recommend books, articles and podcasts-retweet follower’s responses, suggesting sites or promoting ICP-promote other photo organizations and events-use hashtags like #darkroomproblems, #photography #ICPlife-answer photography related questions, process, camera tricks and photo facts-Communicate with other active twitter handles, museums, photo publications, artists, etc.-post photography quotes/ retweet photography quotes-”Looking at work” type post.. (opportunity to share links to faculty, student and alumni sites)-post quotes by other staff members-do a staff/student/teacher hack twitter take over day- answer questions

Instagram- Post photographs of gallery installation and gallery views- post photographs of students working in darkroom- behind the scenes photographs of darkrooms, the cage, and education office- promote contest through a hashtag #icpsummercontest- post photographs from artist lectures, gallery openings and other events- post other photo/icp type content- visit a class in progress, photograph students in action, critques etc. - exhibition announcements - books in library

Youtube- how to videos regarding general photography related questions- time lapse video of installations- partial segments from artist lectures- faculty interviews- video of slideshows featuring work

Flickr- event photographs- installations- openings, lectures- people working in the labs or looking at work in the gallery

Blog- in depth look at student, faculty and alumni work- post book reviews- post about upcoming events, lectures and openings- promote photo related stories- information on programs- interview photographers- link to other program blogs- ask for submissions- Introducing new faculty- feature- host photo competitions

Conclusions/Suggestions

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