- 1. Post Event Social Media Metrics Statsand Free Tools to
Analyze events like ProductCamp or Your Brand etc. William
Toll@utollwi VP, MarketingYottaa
2. Social Media Tools Outline The next few slides are a
continuation of what I shared at the mid-point break at
ProductCampBoston on April 2 nd2011.These tools are just some of
the dozens of tools available to help quantify and report on
people, companies and topics in the social media sphere. This is a
rapidly evolving market with larger players being acquired by
companies like Salesforce.com (Radian6) and smaller, freemium or
advertising based tools that have limited reliability and
questionable algorithms. Product Managers and Product Marketers can
use these tools to analyze mentions of their products, find and
understand the influence of thoughtleaders in their industry and
keep tabs of the competition. William Toll 4/3/2011 3. Hashtag
Search
- Twitter has a great search website that is slightly different
than the search features in your account.
- http://search.twitter.com
- RSS Feed for search put this in your reader to monitor
terms.
- Limited time storage of Tweets
4. Google Real Time Search
- Google has been launching tools for real time search at a rapid
pace in 2010 and 2011.
- Searchs go back further than search.twitter.com
- Demonstrates how Social Media is now influencing search engine
results (SERP SEO)
5. Word Cloud
- Wordle is a simple and free word cloud generator.Simply input a
RSS feed from a search.twitter.com search and view the
worldcloud
- Color and font can be adjusted.
- Limited # of Tweets analyzed, can not remove words.
6. Analysis & Alerting Tool
- There are many social media analysis and alerting tools, some
are thousands of dollars per month some are free.Social Mention is
free
- Full of advertisements and may not be very accurate.
7. Sentiment Analysis
- There are many sentiment analysis tools, some are thousands of
dollars per month some are free. TwitterSentiment is Free.
- http://twittersentiment.appspot.com/
- Shows positive sentiment and negative sentiment tweets for a
hashtag or term.
8. Sentiment Analysis
- There are many sentiment analysis tools, some are thousands of
dollars per month some are free.Twitrratr is free.
- http://twitrratr.com/search/
- Shows positive sentiment and negative sentiment tweets for a
hashtag or term.
9. HashTag Archive
- There are a few of these the best one WhatHashTag is offline on
Saturday April 2 nd .I hope it returns its the best free tool.You
can use these tools to monitor events, conferences, your brand and
more.
- Shows top tweets, total tweets and creates an easy to share
archive of tweets for review and reading later
10. Influencer Analysis
- Social Media Influencer Analysis
- These tools help you find and view the influence of your
prospects, customers and industry thought leaders.
- Klout.com & peerindex.net shown here
- Excellent way to quantify total reach of individuals social
presence
- Not very accurate at times
11. Thank You! William Toll @utollwi VP - Marketing @Yottaa
www.yottaa.com Questions & Comments Welcome:
[email_address]