Everything you always wanted to know about social media and blogging …but were afraid to ask

Christopher BishopRoosevelt House – Hunter CollegeFebruary 15, 2012

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21st century communication has evolved from a tops-down, one way interaction…to a conversation

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The people formerly known as *the audience* are participating

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Sources we trust have changed

Trusted sources of information according to US Consumers, 1997 and 2007Rated 1 (lowest) to 10 (highest)Source: eMarketer Bridge Ratings and University of Massachusetts

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Why social media?

•Share expertise

•Find expertise

•Make connections

•Collaborate

•Recommend

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Tools

Primary

• Blogs – personal/professional commentary

• Twitter – microblogging

• LinkedIn – professional networking, discussion groups

Secondary

Flickr – pictures, images

Facebook – recreational, personal-friends+family

YouTube, Vimeo – video pieces

Up and coming

Google+ - technorati, digerati8

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• A blog (a portmanteau of the term web log) is a personal journal published on the World Wide Web 

• Discrete entries ("posts") typically displayed in reverse chronological order - most recent post appears first

• Usually the work of a single individual, occasionally of a small group, often are themed on a single subject 

• Can also be a verb - to maintain, add content to a blog

What is a blog?

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One professor’s opinion…

“I believe blogging is a central part of what academics have to offer

the world.  It’s about taking all our hard-earned knowledge and

sharing it with broader circles than journal readers and conference

attendees.  What could be more important than that?”

Amy Bruckman, Associate Professor of Interactive Computing in the

College of Computing at Georgia Tech.

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Benefits of blogging

• Blogging facilitates interaction with peers, colleagues

• Allows public posting of works in progress for discussion, different

perspectives, to get others thinking

• Journalists follow academic bloggers/Twitter users, and quote blog

posts in news articles - raise media profile/social eminence

• Many authoritative agencies/authors maintain subject-specific blogs

providing valuable content and insights for classroom discussion 

• Provides another way to connect with students-provide inspirational

notes, words of encouragement, advice

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Twitter

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Twitter

• Free micro-blogging• Send/receive short text messages called tweets• Tweets are limited to 140 characters• Include links to blogs, web pages, images, videos, material• Can tweet from computer, smart phone, tablet• Follow people and organizations with specific interests• Build up a personalized Twitter feed • Thousands of academics and researchers already use Twitter

daily, along with more than 200 million other users• Mix between personal and professional

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Twitterverse math is simple

• You tweet…• Your followers see it and they each retweet…• Their followers then retweet…• And so on…

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LinkedIn

Pleated pants of social networks

Digital CV

Always current contact info

Share your expertise

Connect with colleagues

Participate in groups

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Key points

• Value prop: allows you to expand your impact

• All communications should consider a social media component

• Determine tools based on objectives

• New skills will need to be acquired – it’s an apprentice business

• Be aware that this is a changing landscape

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Next Steps

Blog• Track down interesting blogs• Write a couple paragraphs• Pick a tool: Wordpress, Blogger, TypePad• Publish something!

Twitter•Establish a Twitter ID - make it easy to remember•Search for people with similar interests•Follow them!•Write your own tweets•Look for ones to retweet

LinkedIn•Set up a LinkedIn page and keep it updated•Look for friends/colleagues and connect•Find a group(s) to join, weigh in

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christopherbishop123@gmail.com

http://groovemastersblog.blogspot.com/

http://twitter.com/chrisbishop

http://www.linkedin.com/in/christopherbishop123

THANKS!

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