Social Media and Audience

Engagement @anthonyadornato

When cobras and puppies tweet…how do you know what to believe?

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Too Good to Be True?

Content is King Consistency Responsiveness Interactivity Collaboration | Relationships 80-20 rule

Social Media and Audience Engagement

Yawn…

Guidelines Don’t make SM an afterthought Reporter engagement key to brand success Workflow Measurement

Social Media Strategy

Newsgathering

Dissemination

Relationship with the audience

Social Media and Journalists

What you’re working on Requests for information – ask questions Retweets of other knowledgeable sources Replies to followers Photos and videos Lift the veil!

What Do I Share?

Facebook algorithm calculates how often posts should display in followers’ feeds

More interactivity with a post, more likely to show up in a newsfeed

Links are favored over status updates

Photos and videos trump links

Engagement Tips

Live tweeting Live blogging of events - CoverItLive Q&As Promote via SM with a hashtag

Syracuse.com

Engage Live

Photo and video fun! Community storytelling NPR – monthly theme and hashtag #PSHardWork Today Show - behind the scenes

Instagram and Vine

Highlight feature content Respond to news events Showcase local attractions, events

Pinterest

The News Tribune Google Doc Place bug in print edition Spread via social media Google Fusion Table Results: 300 datapoints and 12,000+ pageviews

Crowdsourcing

“Neighborsgo has helped The Dallas Morning News strengthen community connections and reinforce the concept of journalism as a conversation.”

–Managing Editor

Crowdsourcing

Audience is going mobile Headlines Responsive site | Mobile app Ability to share on Facebook, Twitter,

LinkedIn, Google Plus, and more Integrate reporters’ Twitter handles

Social and mobile go together like peanutbutter and jelly.

Think Social & Mobile

Mobile NewsgatheringSmart-phone video: On the scene

Newsday's RTC McCarthy warns motorists about slippery spots. View story