Social Media and CommunitiesPart 1

Jim Cahill – Emerson

Mike Tongwarin – Emerson

Dr. Paul Maurath – Procter & Gamble

Recent Chemical Engineering studyRecent Chemical Engineering study

What These Searches Can’t FindWhat These Searches Can’t Find

What is Social Media?What is Social Media?

“Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media

use web-based technologies to transform and broadcast media monologues into social media dialogues. They support the

democratization of knowledge and information and transform people from content consumers to content producers. 

…A common thread running through all definitions of social

media is a blending of technology and social interaction for the co-creation of value.”

4

en.wikipedia.org/wiki/Social_media

DELL’s DefinitionDELL’s Definition

5 www.slideshare.net/Dell_Inc/three-social-media-steps-for-business

Expand Your Expertise NetworkExpand Your Expertise Network

—Metcalf’s Law

“The value of a

telecommunications network is

proportional to the square of the

number of connected users of the

system.” (n2)

users of the systemPeople

telecommunicationsSocial

An Example of Making ConnectionsAn Example of Making Connections

Emerson Has Blogs to Make Our Expertise More FindableEmerson Has Blogs to Make Our Expertise More Findable

Many Process Automation Communities Exist for Peer-to-Peer CommunicationsMany Process Automation Communities Exist for Peer-to-Peer Communications

Growing Emerson Brand Participation in Facebook Groups and Fan PagesGrowing Emerson Brand Participation in Facebook Groups and Fan Pages

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Peer-to-Peer Support for Applications and IssuesPeer-to-Peer Support for Applications and Issues