www.smi-online.co.uk/2015mcsocialmedia-defence.asp Register online and receive full information on all of SMi’s conferences Register online or fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711 GROUP DISCOUNTS AVAILABLE SMi MASTERCLASS SERIES 2015 SMi Training presents its inaugural one day masterclass on... Social Media and Defence – Threats and Opportunities Grand Copthorne Waterfront Hotel, Singapore Masterclass overview: The rise of social media has completely transformed the way people communicate. Organisations of all structures and sizes have had to re-evaluate how and when they connect and transmit the messages that are important to them. This masterclass considers social media from the perspective of organisations within the defence industry. How can defence organisations best take advantage of the opportunities afforded through social media, while protecting themselves from the reputational risks? How can defence organizations best take advantage of the opportunities afforded through social media, while protecting themselves from the reputational risks? 2015 Thursday 14th MAY Why you should attend: • Gain an understanding of potential threats/opportunities inherent in social media • Applied social media listening/intelligence gathering • Workflow and governance for effective social media participation (rules of engagement) • Global/regional/local dimensions of social media interaction If you are interested in attending the "Strategic and Sustainable Social Media " Masterclass hosted by Andrew Morton, Director of Social Engagement, SHRM on Friday 15th May in Singapore please contact us. REGISTER BY 30TH JANUARY AND RECIEVE A S$100 DISCOUNT REGISTER BY 27TH FEBRUARY AND RECIEVE A S$50 DISCOUNT MC 417 @SMiGroupDefence Hosted by:
Transcript
www.smi-online.co.uk/2015mcsocialmedia-defence.aspRegister online and receive full information on all of SMi’s conferences
Register online or fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711GROUP DISCOUNTS AVAILABLE
SMi MASTERCLASS SERIES 2015SMi Training presents its inaugural one day masterclass on...
Social Media and Defence– Threats and OpportunitiesGrand Copthorne Waterfront Hotel, Singapore
Masterclass overview:The rise of social media has completely transformed theway people communicate. Organisations of allstructures and sizes have had to re-evaluate how andwhen they connect and transmit the messages thatare important to them.
This masterclass considers social media from theperspective of organisations within the defenceindustry. How can defence organisations best takeadvantage of the opportunities afforded throughsocial media, while protecting themselves from thereputational risks?
How can defence organizations best take advantageof the opportunities afforded through social media,while protecting themselves from the reputational risks?
2015
Thursday14th
MAY
Why you should attend:• Gain an understanding of potential
threats/opportunities inherent in social media
• Applied social media listening/intelligence
gathering
• Workflow and governance for effective social
media participation (rules of engagement)
• Global/regional/local dimensions of social
media interaction
If you are interestedin attending the
"Strategic and Sustainable Social Media "
Masterclass hosted by AndrewMorton, Director of SocialEngagement, SHRM on
Friday 15th May in Singaporeplease contact us.
REGISTER BY 30TH JANUARY AND RECIEVE A S$100 DISCOUNTREGISTER BY 27TH FEBRUARY AND RECIEVE A S$50 DISCOUNT
Alternatively fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711GROUP DISCOUNTS AVAILABLE
Social Media and Defence – Threats and Opportunities
08.30 Registration and Coffee
09.00 Opening remarks and introductions
09.10 The operational environment – Principles ofnetworked communities
09.50 Preparedness – How to structure for social media activity
10.30 Morning Coffee
11.00 Content Strategy – What to publish, and when
11.40 Platform Strategy – Where to be active, and why
12.20 Networking Lunch
13.30 Rules of Engagement – How to engage effectively with communities online
14.10 Working with influencers online
14.50 Afternoon Tea
15.20 Paid aspects of social media activity
16.00 Case studies and discussion
16.40 Closing remarks
FULL DAY PROGRAMME
About your masterclass leader:
Philip Trippenbach, Account Director, Edelman Digital. As a digital strategist at Edelman, Philip applies his strong editorialbackground as a journalist, game designer and producer tocommunications strategy projects for clients including Aviva,Anglo American, Astra Zeneca, GE, HP, Qualcomm, Xbox andRolls-Royce.
Philip’s background is in interactive journalism and game design.He was an interactive producer at the BBC in London andjoined Edelman in 2011 from interactive journalism start-upCitizenside.com, where he was Editor-in-Chief.
Philip blogs at trippenbach.com and he can also be found onTwitter as @trippenbach.
His gamertag is Moxidas.
About Edelman Digital:
Edelman is one of the world’s leading integrated communicationsfirms, with over 4000 employees in 80 offices worldwide. EdelmanDigital is a leader in online building, mobilizing and engaging withonline communities.
Edelman Digital is a network of digital professionals expert in usingdigital communications tools to affect what people think, feeland do.
We work on the biggest campaignsfor the world’s leading organizationsand brands.
If you have any further queries please call the Events Team on tel +44 (0) 870 9090 711 or you can email them at [email protected]
SOCIAL MEDIA AND DEFENCE – THREATS AND OPPORTUNITIES Thursday 14th May 2015, Grand Copthorne Waterfront Hotel, Singapore
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