Social Media and Evidence Based Healthcare

Copyright copy 2012 Indiana Center for Evidence Based Practice wwwebnporg

Channeling the Rivers of Knowledge to Improve Global Policy and Practice

Social Media and Evidence Based Policy and Practice

Lisa Hopp PhD RN FAANDirector Indiana Center for Evidence Based Practiceljhopppurduecaleduljhopp

Objectivehellipin 140 characters or less

Identify social media tools that may be helpful for evidence based policy or practice

List some tools that might work

Social Media Employ mobile and web-based technologies to create highly interactive platforms via which individuals and communities share co-create discuss and modify user-generated content

What is it

Kietzmann JH Hermkens K McCarthy IPamp Silvestre BS (2011) Bus Horizons 54 241-251

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Categories of Social Media

Personal BlogsMicroblogs

Collab-orative

WikipediaYouTube

Online Comm-unity

FacebookLinkedInVideo

Social Worlds

Second Life

Who has mobile smart devices and how do they use them and who can afford them

Strategy Analytics Oct 2012

October 2012 bull Now over 1 billion

smart devices worldwide

bull 17 people owns one worldwide (Strategy Analytics Oct 2012) Im

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Do enough people use social media as an option for KT and

EBHC

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What is the world-wide traffic in social mediamdashunique

visitorsPinterest 25M

Twitter 37M

Facebook 150M

Bing 167M

Google (main search) 187M

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For the month of September 2012

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Does it

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Little evidencehellipyet

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Opportunity for healthcare

169 million mobile users in the US accessed health information on their device during the three-month average period ending November 2011 growing 125 percent from the previous year Of those that accessed health information nearly 3 in 5 were under the age of 35 h

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Value in Network Grows with New Members

Metcalfersquos law [expressed as n(n-1)2]

N=4 value=6 N=7 value=21

Frazer R (2012) OJIN 17(3) DOI 103912OJINVol17No03ManOS Im

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Microbloggingmdashopportunities for healthcare

Convenience - cellphones are routinely on hand and switched on

Ubiquity - most people have a mobile device with text capability

Immediacy - recipients are more likely to read a message and take action right away

Communication - two-way communication capability provides opportunities for direct engagement

Weaver B Lindsay B Gitelman B (September 30 2012) OJIN Vol17 No 3 Manuscript 3DOI 103912OJINVol17No03Man03

Microbloggingmdashopportunities

Monitoring - can be used not just for communication but also to monitorreport symptoms

Measurability - results can be tabulated and measured

Dissemination - can be used for emergency alerts

Multimedia - texts can include links to audio video or other websites

84 would participate again despite accessibility and attractiveness barriers

N=298

Young mostly female and already use the Internet

Dutch mixed methods evaluation study infertility

Interface must be clean simple and straightforward

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Too much information

ldquodata asphyxiationrdquo (William van Winkle)

ldquodata smogrdquo (David Shenk)

ldquoinformation fatigue syndromerdquo (David Lewis)

ldquocognitive overloadrdquo (Eric Schmidt)

ldquotime faminerdquo (Leslie Perlow)

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Schumpeter (2011) wwweconomistcomnode18895468

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Can we tame it

Lisarsquos Picks-Aggregators

NetVibesmdashaggregate information from RSS feeds Other aggregators like

delicious Standing online

searches TOC alerts Share

Lisarsquos Picks-Aggregators of anything including evidence

EVERNOTEmdashWeb Clipping Capture anything Access anywhere Integrates with other

tools for sharing Multi-device browser

add-on Share

Lisarsquos Picks-Social bookmarking to support

EBHC

Deliciousmdashsocial bookmarking Browser free Easy tagging Organize Push to aggregator Share

Opportunity

AHRQmdashoffering several social media options

AHRQmdashfor patients engaging them in evidence-based decision making

Opportunity

Patient empowermentmdashE--patient Dave

EquippedEngagedEmpoweredEnabled

Lisarsquos Picks-Wikirsquos for Collaborative Writing

Wiki for medicine Any registered

medical professional

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26 RCTs and 29 comparisons

Reminders to providers 612 positive with RR 10 to 42

Combined reminders and feedback one comparison no effect

Feedback only 57 improved provider behavior with RR 1-25

Patient-directed 24 positive effect

Computerized Reminders on Medication Management

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24 RCTs of 3739 participants

Positive impact on social support (SMD=35 95 CI 18-52)

Positive impact on clinical outcomes (SMD=18 95 CI 01-35)

Positive impact on knowledge (SMD=46 95

CI 22-69)

Patient Interactive Systems on Patient

Outcomes(Interactive computer-mediated applications and

chronic disease)

Barriers to EBP and ICTs

Time

Access

Computing skills

Attitudes toward

research

Critical Appraisal skills

Complexity

Reliance on peers as information sources

Human factors

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Lack of authority

Or just is it just best for entertainment

Social Media and Evidence Based Policy and Practice (2)
Slide 3
Social Media
Slide 6
Slide 8
Slide 9
Slide 10
Do enough people use social media as an option for KT and EBHC
Canadian Nurses
What is the world-wide traffic in social mediamdashunique visitors
Slide 14
Slide 15
Slide 16
Slide 17
Slide 19
Slide 20
Can we tame it
Lisarsquos Picks-Social bookmarking to support EBHC
Opportunity
Opportunity (2)
Slide 30
Slide 31

Page 2: Social Media and Evidence Based Healthcare

Lisa Hopp PhD RN FAANDirector Indiana Center for Evidence Based Practiceljhopppurduecaleduljhopp

What is it

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Opportunity

httpwwwganfydorg

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Slide 3
Social Media
Slide 6
Slide 8
Slide 9
Slide 10
Canadian Nurses
Slide 14
Slide 15
Slide 16
Slide 17
Slide 19
Slide 20
Can we tame it
Opportunity
Opportunity (2)
Slide 30
Slide 31

Page 3: Social Media and Evidence Based Healthcare

What is it

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httpwwwganfydorg

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Slide 3
Social Media
Slide 6
Slide 8
Slide 9
Slide 10
Canadian Nurses
Slide 14
Slide 15
Slide 16
Slide 17
Slide 19
Slide 20
Can we tame it
Opportunity
Opportunity (2)
Slide 30
Slide 31

Page 4: Social Media and Evidence Based Healthcare

What is it

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Opportunity

httpwwwganfydorg

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al Jo

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ralia

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Slide 3
Social Media
Slide 6
Slide 8
Slide 9
Slide 10
Canadian Nurses
Slide 14
Slide 15
Slide 16
Slide 17
Slide 19
Slide 20
Can we tame it
Opportunity
Opportunity (2)
Slide 30
Slide 31

Page 5: Social Media and Evidence Based Healthcare

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Can we tame it
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Can we tame it
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Can we tame it
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Slide 31

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Can we tame it
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Page 10: Social Media and Evidence Based Healthcare

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Can we tame it
Opportunity
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Slide 30
Slide 31

Page 11: Social Media and Evidence Based Healthcare

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Canadian Nurses
Slide 14
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Slide 16
Slide 17
Slide 19
Slide 20
Can we tame it
Opportunity
Opportunity (2)
Slide 30
Slide 31

Page 12: Social Media and Evidence Based Healthcare

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Canadian Nurses
Slide 14
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Slide 16
Slide 17
Slide 19
Slide 20
Can we tame it
Opportunity
Opportunity (2)
Slide 30
Slide 31

Page 13: Social Media and Evidence Based Healthcare

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httpwwwganfydorg

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an

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(2003)

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al Jo

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ralia

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Canadian Nurses
Slide 14
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Slide 16
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Slide 19
Slide 20
Can we tame it
Opportunity
Opportunity (2)
Slide 30
Slide 31

Page 14: Social Media and Evidence Based Healthcare

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Can we tame it

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EBHC

Opportunity

httpwwwganfydorg

Benner

an

d G

lasz

iou

(2003)

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al Jo

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al of

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ralia

1

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Canadian Nurses
Slide 14
Slide 15
Slide 16
Slide 17
Slide 19
Slide 20
Can we tame it
Opportunity
Opportunity (2)
Slide 30
Slide 31

Page 15: Social Media and Evidence Based Healthcare

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EBHC

Opportunity

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Benner

an

d G

lasz

iou

(2003)

Medic

al Jo

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al of

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ralia

1

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Slide 9
Slide 10
Canadian Nurses
Slide 14
Slide 15
Slide 16
Slide 17
Slide 19
Slide 20
Can we tame it
Opportunity
Opportunity (2)
Slide 30
Slide 31

Page 16: Social Media and Evidence Based Healthcare

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EBHC

Opportunity

httpwwwganfydorg

Benner

an

d G

lasz

iou

(2003)

Medic

al Jo

urn

al of

Aust

ralia

1

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Slide 10
Canadian Nurses
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Slide 16
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Slide 19
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Can we tame it
Opportunity
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Slide 30
Slide 31

Page 17: Social Media and Evidence Based Healthcare

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Opportunity

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Benner

an

d G

lasz

iou

(2003)

Medic

al Jo

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al of

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ralia

1

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Opportunity
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Benner

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Can we tame it
Opportunity
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Benner

an

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Can we tame it
Opportunity
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Benner

an

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Can we tame it
Opportunity
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Can we tame it
Opportunity
Opportunity (2)
Slide 30
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Page 23: Social Media and Evidence Based Healthcare

Can we tame it

add-on Share

EBHC

Opportunity

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Benner

an

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(2003)

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Slide 19
Slide 20
Can we tame it
Opportunity
Opportunity (2)
Slide 30
Slide 31

Page 24: Social Media and Evidence Based Healthcare

add-on Share

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Opportunity

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Benner

an

d G

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(2003)

Medic

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Canadian Nurses
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Slide 19
Slide 20
Can we tame it
Opportunity
Opportunity (2)
Slide 30
Slide 31

Page 25: Social Media and Evidence Based Healthcare

add-on Share

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Opportunity

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Benner

an

d G

lasz

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(2003)

Medic

al Jo

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Canadian Nurses
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Can we tame it
Opportunity
Opportunity (2)
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Page 26: Social Media and Evidence Based Healthcare

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Benner

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Canadian Nurses
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Can we tame it
Opportunity
Opportunity (2)
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Page 27: Social Media and Evidence Based Healthcare

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Benner

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Canadian Nurses
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Slide 19
Slide 20
Can we tame it
Opportunity
Opportunity (2)
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Page 28: Social Media and Evidence Based Healthcare

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Canadian Nurses
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Can we tame it
Opportunity
Opportunity (2)
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Canadian Nurses
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Can we tame it
Opportunity
Opportunity (2)
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Social Media
Slide 6
Slide 8
Slide 9
Slide 10
Canadian Nurses
Slide 14
Slide 15
Slide 16
Slide 17
Slide 19
Slide 20
Can we tame it
Opportunity
Opportunity (2)
Slide 30
Slide 31

Page 31: Social Media and Evidence Based Healthcare

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Slide 3
Social Media
Slide 6
Slide 8
Slide 9
Slide 10
Canadian Nurses
Slide 14
Slide 15
Slide 16
Slide 17
Slide 19
Slide 20
Can we tame it
Opportunity
Opportunity (2)
Slide 30
Slide 31

Page 32: Social Media and Evidence Based Healthcare

Time

Access

Computing skills

Attitudes toward

research

Complexity

Human factors

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Slide 3
Social Media
Slide 6
Slide 8
Slide 9
Slide 10
Canadian Nurses
Slide 14
Slide 15
Slide 16
Slide 17
Slide 19
Slide 20
Can we tame it
Opportunity
Opportunity (2)
Slide 30
Slide 31

Page 33: Social Media and Evidence Based Healthcare

Slide 3
Social Media
Slide 6
Slide 8
Slide 9
Slide 10
Canadian Nurses
Slide 14
Slide 15
Slide 16
Slide 17
Slide 19
Slide 20
Can we tame it
Opportunity
Opportunity (2)
Slide 30
Slide 31

Date post:	19-Jun-2015
Category:	Health & Medicine
Upload:	lisa-hopp
View:	344 times
Download:	1 times

Social Media and Evidence Based Healthcare

Health & Medicine